Three presentations from the Denver eTour earlier this year with a focus on Web Sites

1. Premier eTour Sponsors North American Sponsors North American eTour Sponsors Welcome to the eTour!

2. .COM .ORG .NET .EDU .GOV helping nonprofits cultivate prospects, build relationships and raise money online connecting the dots

6. Jay Love, ePMT Co-Founder and CEO Major Donors Evolve from Everywhere: Internet Tools for Relationship Building

8. The Rules Still Apply (It’s all about relationships… not technology)

9. 2006 Contributions: $295 Billion Source: Giving USA Foundation – AAFRC Trust for Philanthropy 83% of All Monies Given by Individuals!

11. Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7

12. Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%

13. Why Now? Most Popular Online Activities Number of Participants Source: Pew Internet & American Life Project, 2005 182M 169M 157M 155M 145M 135M 22M

18. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

20. Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation

21. A “before” and “after” example

24. Needle in a Needle Stack

25. Breakthrough the Clutter

26. Keeping it simple Prospect Website Gather Information Use Email Database

27. INTEGRATION is the KEY! Next Steps

28. Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28

30. Personalized Fundraising Pages Peer Fundraising Online

32. Personalized Event Fundraising

33. Build a Community

34. Build a Community

35. What it is and What it Can Mean to Your Organization Web 2.0

36. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.

37. Web 1.0 vs. Web 2.0

38. Online Video Use has Exploded Source: The Wall St. Journal , 2006

39. Fun Video

40. Video is Easy

41. "A lot of our successes don't have anything to do with anything our executives thought were a good idea." – Sergey Brin, Google

42. Social Networking Boom

43. Social Networking and Video

44. Widgets on Social Sites

46. Go to Them (e.g. RSS)

49. RSS in Action

50. Podcasts

51. Easy to Learn How

52. Message Boards

53. Wikipedia Exposure

54. "Do one thing every day that scares you." – Eleanor Roosevelt

55. Oprah or Martha Would be Proud!

56. Oprah or Martha Would be Proud!

57. "A year from now you may wish you had started today." – Karen Lamb

59. 1. Set up a Gmail Account

60. 2. Post Pics to Flickr

61. 3. Try a Microblog

62. 4. Create a Google Alert

63. 5. Set Up an RSS

64. 6. Share a YouTube Video

65. 7. Really Use Your Cell Phone (Send a text or a video)

66. 8. Join a Social Network

67. 9. Share PowerPoint Slides (Save a tree or two!)

68. 10. Play a Video Game

69. Thank you! Jay B. Love, ePMT Co-Founder and CEO [email_address]

70. Connecting the Net Generation With Your Cause: FaceBook, MySpace & Millennials Greg McHale Founder & CEO © 2008 www.ephilanthropy.org

72. US Population Data sourced from US Census Population Survey 2006 and Wikipedia By the year 2010 it is estimated that Millennials will out number Baby Boomers.

79. What they Do Millennial Cause Study 2006 – Cone Inc & AMP Insights

81. Volunteer Rates Volunteering in America 2007 – National & Community Service

88. Top Social Network Sites Compete.com - Feb 2008 Results

90. Survey Says….. Web 2.0 & Social Networking Nonprofit Survey, March 2008 - David Crusoe, Willam Nourse & Eric Whitney

95. Nonprofits are leveraging social networks

107. Thank You! Greg McHale Founder & CEO © 2008 www.ephilanthropy.org

108. Search Engine Optimization: Attract More Donors and Visitors to Your Site! Every nonprofit should have a website that actually furthers its mission -- not just describes it Allan Pressel, CEO/Founder CharityFinders 877-456-3210 www.CharityFinders.com [email_address]

117. Sponsored Link: to attract clients

118. Landing Page: for clients

119. Sponsored Link: to attract donors

120. Landing Page: for donors

124. Contact Information Allan Pressel, CEO/founder [email_address] www.CharityFinders.com 1-877-456-3210 18337 Grevillea Avenue Redondo Beach, CA 90278

125. Premier eTour Sponsors North American Sponsors North American eTour Sponsors Thank you & Good Luck!