When Do You Promote a Facebook Post?

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When do you pay the money to promote a Facebook post? Jay Baer and Convince & Convert developed this handy chart that tells you when to pull the trigger on promoted posts on Facebook.

Business

When do you STIR a
Facebook post?
S Shelf-Life - Will the post still be relevant 4 days from publication?

T Time - Has it been at least 6 hours since publication?

I Impact - Does the post include a link or other call-to-action that
creates desirable customer behaviors (beyond a simple “like”)?

R Results - Has the post exceeded a 1% engagement rate
(likes + comments + shares, divided by total fans)?

4 Yes Answers = Promote

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