1. Ralph
Capabilities Deck
Wednesday, January 25, 12

2. e have offices in London,
W
New Y ork and LA.
Ralph is a multi-award winning ideas agency that creates engaging,
useful and entertaining content to build and promote brands.
We specialise in creating content for the entertainment industry and
have worked with almost every major film studio and TV channel in the
US and the UK. We have loads of experience working alongside writers
and producers to generate new stories and scenarios that are in keeping
with their tone and style.
We pride ourselves on being able to write ‘in character’ and have created
T for
scripts and content for Dexter, Breaking Bad, Gossip Girl, Flight Of The
Conchords, Lights Out, The Vampire Diaries, Fringe, Skins and many AF A
on a B harlie
more.
even w on C
We work
We’re social media experts too, which is why Facebook made us one of r
ou r’s ‘Dead Set’.
their much sought-after and highly exclusive Preferred Developer Brooke
Consultants.
Wednesday, January 25, 12

3. Ralph
Our Structure
Ralph
Quirky British creative
thinking combined with
jolly good strategy.
Ralph and Co
Flash, HTML, PHP, MySQL, Shoot Ralph
iOS, Facebook preferred BAFTA winning,
developer. great writing, huge
We design and build lovely experience in producing
looking sites and apps that and directing.
are pixel perfect.
Wednesday, January 25, 12

4. Ralph
Exec Team
Chris Hassell Jay Armitage Iain Barrington Light
Creative Director Exec Producer CEO NY
London Los Angeles New York
Wednesday, January 25, 12

5. Ralph
So What?
Pioneered personalised interactive video.
Produced true viral campaigns.
Won a BAFTA and other stuff.
Did something never been done before on YouTube.
Got to number 2 in the iTunes App store.
One of a limited bunch of Approved Facebook Developers.
Adobe Agency Partner.
Apple Developer.
Nominated for an Emmy 2011.
Wednesday, January 25, 12

6. Ralph
Clients
Wednesday, January 25, 12

7. Ralph
What we do?
Strategy Creative Production
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8. Wednesday, January 25, 12

9. FX and Showtime
Dexter
Our first real dabble in personalised
interactive video. Dexter helped us
cut our teeth and a whole lot more.
Give your mates ‘The Dexter
Treatment’ and scare the crap out of
them by emailing them a link to a
video news report all about them.
Over 3.5 million videos created
across the globe, masses of free
publicity and awards, huge
awareness.
Not bad for our first effort and we
Dexter
haven’t looked back since.
Wednesday, January 25, 12

10. Wednesday, January 25, 12

11. Sony Pictures TV
om
Breaking Bad tswar ning.c
al
www.w
Award winning interactive video for the
Emmy winner Breaking Bad.
This was our second project for Breaking
Bad having previously produced Walts
Wisdom.
First person POV experience putting you
right in front of the main character
Walter White, who knows all about you!
The video is interactive and depending on
where you look you get a different ending.
Breaking Bad
But whichever way you look it doesn’t
end well for you!
Wednesday, January 25, 12

12. Wednesday, January 25, 12

13. Google rk
oodwo
YouTube - GoodWork e.com/g
www. youtub
http://
Google approached us to create a
campaign to get Nonprofits and Creative
teams together.
Nonprofits from around the globe can
benefit by getting a video ad to promote
their cause.
Creatives can benefit by getting their
work showcased and if lucky enough
shown at Cannes to all the industry big
hitters.
It’s a win win situation for all involved.
We conceived, wrote, directed, designed
and developed the digital campaign.
We developed on the YouTube platform
YouTube - GoodWork
using their API.
Wednesday, January 25, 12

14. Wednesday, January 25, 12

15. USA Networks/Ford
White Collar
As an extension of the “White
Collar On Location” concept, we
featured a map of NYC in which
users have a choice of following
the CON EXPLORER (Black
Ford Explorer) or the AGENT
EXPLORER (White Ford
Explorer).
Each Explorer along with the
guide takes the user to different
parts of the city to discover
interesting facts about a ‘Con
Man’ or ‘Agent’ lifestyle/skills.
White Collar
6 videos and 6 interactive Wednesday, 11 May 2011
tasks.
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16. Wednesday, January 25, 12

17. FX
Lights Out
This is our first project for FX in
LA and it’s a big one.
To promote their new show
‘Lights Out’ we produced an
interactive boxing game where
you fight against the lead
character from the show, the
real deal.
We launched on MySpace and
then rolled out to the main FX
site, various Facebook Apps,
iPad and iPhone versions.
It all started with a huge 2 day
shoot in the Bronx NYC and
launched in LA 3 months later!
So far over 1.5 million players Lights Out
and it’s growing everyday. .com
htsou tgame
ig
Sponsored by Chrysler Cars. www.l
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18. Wednesday, January 25, 12

19. FX Lights Out
Lights Out
iPad and iPhone games.
Users fight against the real deal.
Wednesday, January 25, 12

20. BBDO
AT&T www.onest
epaheadmo
vie.com
BBDO NYC tasked us to produce the
interactive part of a new campaign they
were creating for AT&T to promote the
Blackberry Bold 9700.
Michael Mann directed the video, we co-
directed and consulted on set.
We then produced the interactive version
of the campaign, users logged in through
Facebook Connect and they and their
friends became part of the movie/video
using their Blackberry Bold to stay one
step ahead!
Stay one step ahead here:-
www.onestepaheadmovie.com
Wednesday, January 25, 12

21. Wednesday, January 25, 12

22. Em
my
Nom
inate
d
Fringe : Division
A 5 part interactive video experience,
rolled out over 4 weeks in the build up
to the season finale.
The interactive includes
personalisation and games throughout.
Fringe
Wednesday, January 25, 12

23. Wednesday, January 25, 12

24. THQ
Redfaction
Facebook game.
Aliens and friends are
advancing on you and you have
to make sure you shoot the
right ones.
Unlock levels and get more
weapons etc.
If you kill any friends they are
informed on Facebook so be
careful!
Redfaction
Wednesday, January 25, 12

25. Universal Pictures
Bruno
Our second iPhone app, we
reached number 2 in the App
store, very pleased, very Bruno!
Bruno
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26. Paramount Pictures
The Devil Inside
iPhone and iPad apps for The
Devil Inside.
The app hits you with a video
screamer right out of the blue
and records your reaction to the
scare, you can then share your
scare video with friends on
Facebook, Twitter etc.
The Devil Inside
Wednesday, January 25, 12

27. Warner Bros and AT&T
The Vampire Diaries
A four part interactive mystery to
establish your bloodline: Vampire,
Werewolf or Witch!
30k visits on day one with an average
time of 3.2 mins on the site.
So far over 550k uniques with an
average time of 3.29 mins.
The Vampire Diaries
tt/
tv.com/a
l ines.cw
http://blood
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28. Wednesday, January 25, 12

29. Ralph
More Information
For more information about how we can create content for you that packs some punch please
contact one of our offices:-
London New York
Chris Hassell, Creative Director Iain Barrington Light, CEO NY
t: 020 3006 6730 t: 212 226 2089
e: chris@ralphandco.com e: iain@ralphandco.com
Unit 4.05 The Tea Building, 285 W Broadway, Suite 300, New York NY 10013
56 Shoreditch High Street, London E1 6JJ
Los Angeles
Jay Armitage, Executive Producer
t: 310 779 6036
e: jay@ralphandco.com
2032 Broadway, Santa Monica CA 90404
You want more...
Wednesday, January 25, 12