1. Evaluation Q1
In what ways does your media product use, develop or challenge forms and conventions of
real media products?
1. The title of the film
2.Setting/location
3.Costumes and props
4.Camerawork and editing
5.Title font and style6
6.Story and how the opening sets it up
7.Genre and how the opening suggests it
8.How characters are introduced
The title of the film “Operation Croak” is seen at the end of the title sequence; because we thought
the beginning of the title sequence, as it is introducing the characters in the video, which didn’t fit
the flow of the sequence of the Operation Croak coming into frame early on. The cliff-hanger, comes
into the agenda at the end after a dramatic and thrilling end to the title sequence where Moriarty; A
MI6 Agent shoots De Gaulle in the forehead, therefore it suddenly cuts to the sound of gunshot,
with Operation Croak occurring at the end of the sequence. We choose the name ‘Operation Croak’
as it reflects a military element, of a methodical experiment to the sequence croak referring to
killing, which suits perfectly to our title sequence as it’s about an assassination taking place. We
took motivation from other film titles that suited our genre: action Thriller, such as The A Team and
Bourne Identity in making of the title because their titles embrace attention and power to the
audience which we wanted to do the same but in a different formality.
The setting is located in a council
estate; this meant we wanted an
urban feel to the area. on how
it’s designed with inside interior
with the stairs being used mainly
when Moriarty (MI6 agent) runs down stairs shooting at the camera, giving a fast motion that he is
in for the kill, that gradually builds up tension in the frames. Whereas others frames they are set in a
briefing room where Eames gives a briefing to Moriarty to kill De Gaulle. The feel of the briefing
room resembles a military element of giving instructions and advising the MI6 agent of his job. As it
conveys a structure that an agent has to follow rules that enables him, to get his target in a
professional fashion on his job role. The shots used are to engage the audience attention on the feel
of the place, as it is important the audience is familiar with the surroundings of the environment and
keeps the audience focused on the film.

2. The Costumes and props used are in the frames. Here we see Moriarty with a file received from
Eames to kill De Gaulle, by doing this; Moriarty clothing changes overtime. First we see him in a suit
in the briefing room with a file in his hands of the information of De Gaulle. This refers to Moriarty
being formal and seen as a professional agent. The second frame is a fierce, competitive and brutal
Moriarty holding a gun to the forehead of De Gaulle. But his clothing changes to dark clothing which
came from the inspiration of the film Taken, where Bryan Mills has a possession of a gun and his
history (in the film) reflects that he is an agent same as Moriarty. By comparing, the detective of the
actions that is similar to Moriarty conveys both agents have different but similar style on the
costumes and props used; on the pointing of the gun from a different angle and the dress sense of
both characters that are near to the same fashion. Further, another character is De Gaulle who is
wearing slick clothing; such as the Leather jacket to resemble his character and acting suspicious in
his role. The prop is used is a mobile phone when De Gaulle speaks on Blackberry which is often
used in action films, in a form of technology to have a minor advantage over the people who are
chasing him. As the enemy can change his tactic in quick succession; just from a technology
equipment that’s been used in everyday basis.
The Camera work and editing; first of all the editing for the font used is from Live Type software;
where the font style originates. The font being stencil and the effect is spring loaded to emphasise a
military element, knowing the font on how it’s styled, gives a clarification for the audience to know
what the film is about before any action of film is commenced. The titles used in different formats
from the colours, style and font that’s all identified to an audience on what the topic of the film is
about. A Similar approach to our film sequence is Bourne Identity, on the bold, compelling and basic
font format used to show an essential cover of the film. This gives a clear detail to the audience of
the film by the quality of the title and the name ‘Bourne Identity’ shows a mystery scheme just by
the name of the film.

3. The Camera and editing are from the shots that exemplified below, that indicates from the first
frame where the camera zooms on Moriarty eyes and the editing is on the right of the shot with the
text included. All this bring to mind of our sequence being fast pace music “Fight scene” flowing with
the movement, to bring drama and tension towards the audience. There are many shot being used
such as eyeshots, close ups and establishing shots. The eyeshot shows fierce competitive action to
the film and represents a demographic of emotion from a significant part of the body such as the
eyes. Close ups gives a view of anxiety and troubled feeling being presented onto a scene. Further,
establishing shot is a framework for a scene by showing the relationship between its important
figures and objects like De Gaulle feelings are shown in the film when he is talking on the phone.
Although the transition in the editing we used fades and Cross dissolving to maintain the movement
of the scenes. We used theses transition as it skips and connects well with the shots and the fast
movement involved in the film. An example; of the transition being used is where Moriarty is exiting
the building whilst De Gaulle come to a close in his conversation and then it goes to Moriarty
pointing a gun at De Gaulle.
The story is about the assassination plot of the character De Gaulle on his last crucial moments
where his planned failed miserably and the MI6 are on his case. The story begins with Moriarty
giving a folder of the information of his mission to kill De Gaulle. However, when De Gaulle finally
finds out that his planned has failed, it then cuts to a Cliff-hanger when he is shot in the forehead.
There are two shots which are paired together, the one where Moriarty reloads the gun and
De Gaulle answering his phone. This allows the audience to understand that Moriarty is an assassin
and De Gaulle is the enemy. We took motivation from the film The Inception as it’s not in order on
how’s set compared to other films which are set in order.

4. The Genre we used is action thriller, this represented by the costumes and props and the setting its
located gives our film a clear clarifications that it is part of the genre: action thriller. The film
originates in an urban area, which is similar to the film Taken in some extent, but it lacks fighting
action which other films that are categorised in this genre like Mission impossible; where fight action
occurs. However, a positive side is the ethnicity of Moriarty being an assassin and the clothes he
wears grabs the appearance. In contrast to other films where ethnicity is a bad influence on how it is
presented in films as they portray ethnicity on being evil and corrupted.
The characters are introduced is firstly, Eames who has little time on screen but the involvement of
him passing the folder Moriarty is essential as it leads to the kill of De Gaulle. Moriarty has significant
impact in his involvement in changing from a suit to a disguise creature in killing De Gaulle. The Final
Character is De Gaulle whilst he is on the phone talking, this encourages the audience to know that
De Gaulle the enemy by his French accent and actions in the previous shots in the film. The film is
similar to Bourne Identity on how it is structured but considering Operation Croak as a small
production on the timing and effort spent on the film is a factor that should be taken to account of
compared to Bourne Identity.