1. NFL & Jaguars Marketing

2. Today’s presentation Update on Jaguars ticket sales Jaguars current marketing campaign Previous NFL Marketing Campaigns The NFL Brand The Jaguars: Re-engaging with our community i) The Champions Club ii) Team Teal NFL Priority Fan Platforms: Youth and Hispanic Entertainment Marketing and Players

3. Current ticket sales

5. Importance of Jaguars to Jacksonville

6. The 30-30 Plan: Lock in price for 3 years and pay over 30 months, no deposit, no interest

8. The Brand Essence Intense. Passionate, edge of your seat, heart pounding excitement. Meaningful. Much more than just a game. An epic weekly drama where every moment matters. Unifying. Nothing forges bonds among families, friends and even strangers, nor unites entire cities or the nation quite like the NFL.

11. 2010 NFL Advertising

12. Previous NFL Campaigns Feel the Power - 1997 Who Wants it More? - 2007 Believe in Now - 2008 Own the Moment – 2009 Back to Football - 2010

19. Thursday Night Kickoff Event and Game in New Orleans

20. “Back to Football Friday”- September 10, 2010

22. Jaguars community engagement

23. Champions Club 150 season ticket owning volunteers Assist in season ticket sales and renewals Jan-Dec Over 5,500 new season tickets sold since 2006 Helped renew over 6,000 current season tickets this year Rewarded for their sales and service with unique prizes Great credibility and understanding – STH to STH

24. Team Teal Grassroots community effort headed up by Tony Boselli, Carl Cannon, Ed Burr and Touchdown Jacksonville Energized over 500 to join to promote Jaguars ticket sales in the wider community Two-pronged approach: Business & Individuals Those who join are incentivized with special prizes based on how many tickets they help sell Team Teal events promote Jaguars throughout community and have helped re-energize support base

26. Priority Fan Platforms: Hispanic, Youth & NFL PLAY 60

28. 2009 regular season averaged 1.1 million Hispanic viewers, +31% vs. 2008

29. Super Bowl XLIV is most-watched English-language program ever among Hispanics, and 2nd most-watched TV program ever among Hispanics

30. Traffic to NFL’s Spanish-language website, NFLatino.com, +70% year-over-year

31. Hispanic NFL fans spend, on average, nearly 14 hours engaged with the NFL each week during the regular season

33. POWER OF THE NFL AMONG KIDS NFL is favorite league among kids 7-11, boys and girls The 2009 regular season delivered the most Kids viewers since the 2002 regular season Youth (6-14) ratings up 16% vs. 2008 Super Bowl XLIV was watched by an average of 9.0 million Kids age 6 to 14, the most watched Super Bowl in 12 years Over 1MM monthly visits to NFLRUSH.com #5 most trafficked site in NFL Internet Network 3MM participants in NFL Youth Football programs (NFL FLAG & NFL PPK)

34. Focus on Established Platforms NFLRUSH & NFLRUSH Zone More than 2MM Registered Users More than 60k registered users per team NFL PLAY 60 Great momentum at national and local levels (in 75,000 schools) Youth Media Partnerships

37. Schools encouraged to show their passion for local team

38. Submit photos and story on NFLRush.com

39. One school in each NFL market to be chosen as NFL PLAY 60 Super School with Tuesday visit from player(s) and team and $10k grant

40. NFL is exploring attaching a commercial and media partner:

41. Player booking process

43. Questions & Comments