An overview of Generation Y also known as Millennials.

1. the Sunshine
Generation
Internet Generation Echo Boomers
the Boomlet
Nexters
Nintendo Generation
the Digital Generation
Generation Y and Millennials
Javed Mohammed
Marketing Consultant
Javed_mohammed@hotmail.com
A K2 Vista Production

2. DISCLAIMER
Every individual should be respected and
listened to without pre-conceptions. This
presentation is not meant to describe all
Millenials or to Stereotype them. It
describes some of the many well known
traits associated with them.

4. THANK YOU
If you want to go where
you have never been, you
have to do what you have
never done!

5. IT MAY TAKE A VILLAGE TO RAISE A
CHILD, BUT IT TAKES A SOCIETY TO
RAISE A GENERATION
E C O N O M I C C O N D I T I O N S
S O C I E TA L N O R M S
P O L I T I C A L E V E N T S
M A J O R C R I S E S

6. 8
46.9 M,
20.7%
66.9 M,
29.5%
74.9 M,
33.0%
38.1 M,
16.8%
Millennials almost as large as boomers
Millennials
Gen X
Boomer
Silent/Greatest
Source: Census 2010
Millennial population
U S Adult Population - 2010

7. CHANGING GENERATIONS

8. AND TECHNOLOGY
Generation Y Echo Boom
Net GenerationMillennials

9. ATTITUDES ……..
TV
Generation
“Boomers”
PC
Generation
“Gen X”
Net
Generation
“Millennials”
Web What is it? Web is a tool Web is
oxygen
Community Personal Extended
Personal
Virtual
Perspective Local Multi-
national
Global
Career One career Multiple
careers
Multiple
reinventions
Loyalty Corporation Self Soul
Authority Hierarchy Unimpressed Self as
expert
Source: Educause

10. MILLENNIALS AND TECHNOLOGY
BT: Born with technology
Do not know a world without internet and
smartphones
The pacifier has been replaced with the iPhone
Always connected and interrupt driven
Avg 99 texts per day (Pew)
Primarily interact/socialize with peer age
group, and do not relate well to adults

11. INTERESTING TID-BITS ABOUT MILLENNIALS
Interaction with people not face to face but through
screen
Always anxious about what they may be missing out
on.
Some suffer phantom pocket-vibration syndrome
Reputation is based on number of friends and
followers, views etc. Leads to artificial inflation
on sites like Facebook, LinkedIn

12. MILLENNIALS AND NARCISSISM
Branding one self is important
Watch reality TV shows which are documentaries
about narcissist
Narcissism originated with Narcissus in Greek
mythology who fell in love with his own image
reflected in a pool of water. (Wiki)
Now defined by egotism, vanity, pride, or
selfishness.

13. MILLENNIALS AND RELIGION
The trend with “Millenials started in reformation
when Martin Luther told Christians they didn’t
need the church to talk to God. At end of 18th
century in romantic period artists stopped using
their work celebrate God, and started using it to
express themselves.” Joel Stine, Time

14. MILLENNIALS AND CLASS
The middle class of today is like the rich class
of the past
Live in a world of abundance
Feel entitled
Transition to adulthood initially created with
teenager phase and now grown even
longer with emerging adulthood/twixters
Big decisions, starting work, getting
married, having children being postponed

15. MILLENNIALS AND CLASS
However, many feel the promised land never
arrived.

16. MILLENNIALS AND CHOICE
The Market economy has spilled over into the
market of relationships with the Internet
So much choice, so many disappointments
Example: The Bachelor reality show reflects
takes speed-dating to a new level.
Want the privileges without responsibility
As time and technology moving so fast even
Millenials can be broken down into
subcultures and micro-generations even
amongst their own siblings

17. MILLENNIALS ARE COOL
Millennials are bright, creative, and believe
anything is possible
They challenge convention and that leads to
both innovation and stress
They want new experiences than material
goods. Eg car ownership in this segment
is down.
Cool reserved but not passionate
Knowledgeable but passive.

18. MILLENNIALS AND MEDIA
Magazines and reality TV takes famous people
doing everyday things
Emulate celebrities to become micro-celebrities
Average 1 year old has more images of
themselves than a kings of the past
A generation defined by how they react to
challenges that come their way and how we
react to them.
For school assignments 67% go online, 10%
library, 9% ask and 5% look in a textbook

19. INTERESTING TID-BITS ABOUT MILLENNIALS
Sheltered and fed Self-esteem soup everyday:
Be smart-you are special
Connect 24/7
Super-confident
Unrealistic expectations about
life, work, relationships
Want the ideal job, car, spouse,…
Young women outpacing the
boys, academically, focus and as leaders
Grade inflation, makes them think they are
smarter than they are

20. MILLENNIAL CULTURE
1. Racially and ethnically
diverse nearly 35%
minorities. Latinos
16%, Black 14%
2. plugged in since they
were babies
3. Live in a global 24-7 world
4. More homework less
housework
5. Fathers have more
prominent role in
parenting

21. INTERESTING TID-BITS ABOUT
MILLENNIALS
1. Gen Y , Ask Why more often and boomer parents
explain
actions, consequences, backstory, options, etc.
2. Gen Y master negotiators
3. Learn using technology, online, collaborate, in
time and place of their choosing.
4. Raised in Self-Esteem generation, needs lots of
praise and feedback that they are valued and cared
for.
5. Somewhat feel disconnected, with existence and
meaning of life
6. We’re prepping students for technologies and jobs
that don’t exist as information doubles every xx
hours.

22. INTERESTING TID-BITS ABOUT
MILLENNIALS
1. Big dreams
2. Feel they’re entitled
3. Disrespectful of authority, Argue, Negotiate
4. Multi-tasking
5. Tech savvy and defined by technology, can’t
live with out it.
6. Difficulty prioritizing, focusing and easily
distracted
7. Self confident and over-confident told they can
do anything
8. Liberal and more tolerant of diversity

23. INTERESTING TID-BITS ABOUT
MILLENNIALS
1. Easy Mobile access to information
, Google, Twitter but may lack the skills to
assimilate it.
2. Watch events in real time via the
internet, cable, …
3. Low Empathy, anxiety and uncertainty
4. Self-absorbed
5. Postponed adulthood
6. Fear, Uncertainty and Doubt: Unsure about
future
7. Frequent job changes, looking for fulfillment

24. INTERESTING TID-BITS ABOUT
MILLENNIALS
1. Many choices leading to
freedom, possibilities, excitement as well as
confusion and fear
2. Easily overwhelmed by information and
events.
3. Tech savvy but poor relationships skills.
4. Due to safety concerns over-protected
5. They may be over-confident—they’ve been
6. Not experience failure, or lack coping skills to
address down times
7. Rapid access to information from multiple

25. INTERESTING TID-BITS ABOUT
MILLENNIALS
1. Multi-tasking
2. Multi-media over text
3. Random access to information
4. Networked interactions with
multiple people
5. Just-in-time learning
6. Immediate rewards
7. Relevant, useful, fun learning
8. Have Helicopter parents that hover
over children or snowplow parents
who clear the way
9. Need F2F real interaction with
people

26. REFERENCES
Time: The Me Me Me generation by Joel Stein
The Millennials: Tuning in to the Plugged-in Generation Presentation
What’s in a Name?
Digital Natives, Millennials, Net Generation Marilyn Puchalski
Plus lots of gems from all over the web
All Images are from web and copyright of respective owners.