Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Stock price: SBUX (NASDAQ)US$ 79.50-1.05 (-1.30%) 4 Dec 4:00 pm EST - Disclaimer Founded: March 30, 1971, Pike Place Market, Seattle, Washington, United States Headquarters: Seattle, WA, United States of America CEO: Howard Schultz Founders: Gordon Bowker, Jerry Baldwin, Zev Siegl

1. STARBUCKS
Aswin Abraham Thomas
P13170

2. PRESENTATION OUTLINE
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Introduction
Logo
Mission Statement
Principles
Corporate Strategy
Chain of Supply
Channel Of Distribution
Competitors
Advertisement
SWOT
Starbucks Still Shine!
 SBUX India
 CSR

3. INTRODUCTION
 Type
Public Company
 Industry
Restaurants
Retail coffee and tea
Retail beverages
Entertainment
 Founded
Pike Place Market in Seattle, Washington
 Founder(s)
Jerry Baldwin, Gordon Bowker, Zev Seigl
 Headquarters
Seattle, Washington, U.S
 No. Of Locations
20,891 in 62 Countries
 Key People
Howard Schultz (Chairman, President & CEO)

4. INTRODUCTION
Products
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Coffee
Tea
Pastries
Frappuccino Beverages
Smoothies
Revenue
$13.29 billion
Employees
1,49,000
Subsidaries
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Starbucks Coffee Company
Ethos Water
Evolution Fresh
Hear Music
La Boulange Bakery
Seattle’s Best Coffee
Tazo
Teavana
Torrefazione Italia

5. 70’s
• 1971- Opens
first store in
Seattle’s Pike
Place Market.
80’s
90’s
• 1982- Howard Schultz joins
Starbucks as director of retail
operations and marketing.
• 1987- Sold to Howard Schultz,
Rebranded Il Giornale Coffee
Outlets as Starbucks
• 1989- Expanded to 55 Stores
across the Northwest and
Midwest
• 1995- Beginning of the
Frappes- total stores 677
• 1997- Establishes
Starbucks Foundation
• 1998- Tazo tea company is
aquired
• 1998- Launches
Starbucks.com
• 1999- China, Kuwait,
Lebanon and South Korea

6. 2000’s
Present Day
2000- Howard Schultz transitions
to chairman and chief global
strategist
2010- Expands digital
offerings for customers with
free unlimited Wi‐Fi,
Starbucks Digital Network in
U.S. stores
2001- Introduces the Starbucks
Card, an innovative stored‐value
card for customers to use and
reload.
2002- Starts selling Fair trade
certified coffee in the countries
where Starbucks does business.
2002- Establishes Starbucks
Coffee Trading Company (SCTC)
2000’s cont.
2003- Seattle’s Best Coffee and
Torrefazione Italia coffee brands
are aquired
16,858 Stores
2012- Becomes the world’s
largest buyer of Fair Trade
coffee

7. Logo
Original brown logo,
used from 1971–1987.
Green logo used from 1992–2011,
still being used as a secondary logo.
Redesigned logo used
from 2011–present.

8. Mission Statement
 To inspire and nurture the human spirit –
one person, one cup and one neighbourhood at a time
 Environmental Mission Statement: Starbucks is committed to a
role of environmental leadership in all facets of our business.

9. PRINCIPLES
 Coffee: Apply highest standards of excellence in purchasing, roasting
and fresh delivery of coffee
 Partners: Provide a great work experience and treat each other with
respect and dignity
 Customers: Develop enthusiastically satisfied customers all the time
 Neighbourhood: Positive contribution to communities and environment

10. Corporate Strategy
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Maximise market penetration
Provide a relaxing, attractive social atmosphere
Offer high quality products
Create a great working environment
Achieve Profitability

11. Chain of Supply
Planning
Sourcing
Delivering
Manufacturing

12. Channels of Distribution
Retail Locations
Kiosks within different Store
Online Media

13. COMPETITORS
 Dunkin’ Donuts
 McDonalds
 Caribou Coffee

14. Advertising
 Word-of-mouth advertising through “third home”
 Providing quality products and services
 Viral marketing

15. SWOT Analysis
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Strengths:
biggest and best in the
business
Focuses on consistency
in delivering positive
consumer experience
Engaging in smart joint
ventures with the right
companies
Spends less than 1% of
its annual revenues on
advertising
Quality
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Weakness:
Entire business rests on the
coffee industry
High price
Opportunities:
New Market Opportunities
Internationally
New Products
Form partnerships with other
coffee companies
Threats:
The threat from new entry
Smaller coffee housesPrivately owned.

16. Reasons Why Starbucks Still Shines
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A Place For Everyone
Ambiance
According to Forbes
Consistently Convenient
Starbucks can churn through 220 customers/hour*
"From the moment a customer walks through the door, we want to get them through in
3 minutes," a longtime Starbucks manager tells us. "Or 3-5 minutes if it's busy.“
Employees know the difference between a cappuccino and a latte
Never serves coffee that has been sitting for longer than 30 minutes
Baristas undergo over 30 hours of training on everything from Frappuccino technique to
the origins of coffee beans
Swiss-made Mastrena, designed to make "the highest-quality, consistent shot of
espresso that will be second to none“
Baristas who work at least 20 hours/week are eligible for health insurance.
Customers can pay with their iPhone and Blackberrys
Starbucks provides free WiFi, and there's no restriction on laptop use

17. www.Starbucks.in
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January 2011, 50:50 joint venture with Tata Coffee
19th, October 2012- Opens first store in India in Mumbai
Presently, 15 outlets in India – 7 in Delhi, 8 in Mumbai
International Products + Indian style product offerings such as Tandoori Paneer Roll,
Elaichi Mawa Croissant, Murg Tikka Panini and Chai Tea Latte to suit Indian customers
 Competitors in India Include: Café Coffee Day, Barista and Costa Coffee

18. Pricing In India

19. Revenue- Split Up
Revenue = $ 14.02 Billion

20. Corporate Social Responsibility
1. Commitment to Environment
 Building greener Stores
 Recycling and Reducing waste
 Cups and Materials
 Climate Change
2. Commitment to Communities through Star Bucks Foundation
 Community Service
 Youth Leadership
 Farming Communities
 Access to Get Clean Water
 Fostering Education in China