The document discusses the Lean Startup methodology. It summarizes that Lean Startup is an approach that helps startups innovate successfully through a build-measure-learn feedback loop. Startups use this process to test their vision with customers, measure how well products and services meet customer needs, learn from their findings, and iterate quickly. This allows startups to reduce risk and maximize learning at every step of the product development process.

1. Lean Startup

2. A startup company or startup
is a company with a limited
operating history.

3. .com bubble
boo.com pets.com
$ 188 million $ 300 million
(0,5 year) ( 2 years)

5. Risky business

7. Entrepreneurship is a kind of
management.

8. Why do Startups fail?
Business Solid Market
plan strategy research

9. Planning + Forecasting
Long + stable operating
history & static
environment

10. A startup company or startup
is a company with a limited
operating history.

11. The Roots
Lean manufacturing
“Build quality products from
the inside out”

12. Vision Steer Accelerate

13. Vision

14. Strategy
Vision

15. Product
Strategy
Vision

16. Steer
Product
Strategy
Vision

17. Optimize
Product
Strategy
Vision

18. Build - Measure - Learn
feedback loop

19. Build - Measure - Learn
feedback loop
ideas
Learn Build
data product
Measure

20. Measure
User behavior Take action

21. Pivot
Zoom-in, Zoom-out,
Customer Segment / Customer Need,
Platform,...

22. Accelerate
New customers
Sustainable come from the
actions of past
Growth customers.

23. Be adaptive
Lean startup need a process
that provides a natural
5
feedback loop
Whys

24. The vehicle will not start.
(the problem)
Why? - The battery is dead.

25. Why?
The alternator is not
functioning.

26. Why?
The alternator belt has
broken.

27. Why?
The belt was well beyond its
useful service life and not
replaced.

28. Why?
The vehicle was not
maintained according to
the recommended service
schedule.

29. Innovative Culture
(duh)
Google Facebook
20% Time Hackathons

30. Build with a vision,
Measure and steer,
Learn and accelerate.

31. @sandr
Copyright © Eric Ries, 2011.
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