Quick presentation for my Social Media Marketing class on how to use Brand Narratives effectively.

1. Brand Narratives
By: Jaspal Sangha

2. What are brand narratives?
1.Authentic and make an emotional
connection.
2.Rooted in a brand’s personality.
3.Exciting to consumer’s and DRIVE
ACTION.
“Narratives are stories that do not end – they persist indefinitely.”
-Sean Wood, Freeworld Media Blogger

3. So who’s behind?

4. Reebok Running

5. Evaluation
Brand Narrative Task? Successful?
Authentic and make an Yes
emotional connection.
Rooted in a brand’s Yes
personality.
Exciting to consumer’s and NO
DRIVES ACTION.

6. Who can we learn from?

7. Nike+ Running

8. Nike+ Narratives
Maximum performance.
Challenging oneself to strive for their very best.
Calling that achievement perfection.
Ultimately living a healthy lifestyle.

9. How does Nike perpetuate these
narratives?

10. . Authentic and makes an emotional connection

11. 2. Rooted in a brand’s personality.

12. 3. Exciting to consumer’s and DRIVES
ACTION.

13. Nike “Cheer Me On”- Facebook
Integration

14. Conclusion
How can organizations learn from Nike+?
- Create content that doesn’t focus solely on the actual
product.
- Create meaningful interaction helping consumers
perpetuate desired brand narratives.
- Create a user friendly media platform to facilitate this
meaningful interaction.

15. Thanks!

16. Discussion
What are mistakes that organizations can
make using SMM to effectively propagate
brand narratives.
Actual Examples?