1. Two Semesters of Marketing Research Analytics Pro-
gram Gets you into the Field
Did you know that graduates of Centennial College’s Marketing Research Analytics
program go on to enjoy a variety of careers in positions that include: marketing re-
search analyst, web marketing analyst, CRM analyst, direct response analyst, online
marketing analyst, data and analytics specialist, business analytics specialist, loyalty
program analyst, sales data analyst, marketing strategy analyst? In addition to these
various career areas, attending the marketing research courses also allows students
to work in the following areas: organizations with in-house analytical and research
functions, especially those that are mid-to-large sized; marketing research firms;
companies specializing in direct marketing, mobile marketing and e-marketing as well
as loyalty program management companies. Marketers rely on analysts for their in-
sight, to make effective decisions, to attract a greater client base and deepen existing
client relationships.
To apply for the Graduate Certificate program that offers them access to this wide
range of careers, applicants must have a college diploma or university degree in any
discipline. In addition, proof of English proficiency and an assessment of numeracy
skills may be requested. Please note that the Marketing Research Analytics program
will also consider applicants with partial post-secondary and relevant work experience
(transcript and resume review is required).
Once they have applied and are accepted, students will take two years to learn the
skills needed to analyze and interpret industry trends and client behaviour. This is
achieved through a hands-on focus in areas like questionnaire design, data manipula-
tion, quality control, creation of statistical output and development of programs. The
practical training includes SAS Enterprise Guide and Enterpise Miner. In addition, em-
phasis is placed on the use of applied marketing research and analytics to strategic
marketing decision-making. Lastly, a second semester capstone project allows stu-
dents to incorporate and showcase their skills.
Specific marketing research course in the Marketing Research Analytics program
include: Business Presentations (intended to provide a solid grounding in the impor-
tant business communication area. Students are taught to demonstrate communica-
tion skills in letter and memo writing, produce high quality reports, execute confident
oral presentations, effectively communicate in interview situations and use current
software as tools in the implementation of effective presentations); Marketing (pro-
vides an overview of contemporary marketing, emphasizing the management of the
product/service, price, promotion and distribution areas of an organization within a
changing environment); and others such as Case Analysis and Marketing Metrics,
Computer Applications for Marketing Analytics, Database Mining and Analytics, Ad-
vanced Marketing Research, and Fundamentals of Interactive Marketing.
Teaching techniques used in the Marketing Research Analytics program include: case
studies, simulations and project-based learning. Professors with extensive experience
in marketing research, statistics, marketing communications and customer relation-
ship management teach all of the marketing research courses.
Are you wondering if you’re a good fit for this Marketing Research Analytics pro-
gram? Successful students have possessed qualities such as: comfort dealing with
numbers and computers, analytical with strong numeracy skills, self-directed with

2. strong attention to detail, highly-organized and able to manage multiple tasks simul-
taneously, strong interpersonal skills, excellent written and oral communication skills,
and thrive under pressure and can meet deadlines.
For More Info. About Marketing Research Analytics visit centennialcollege.ca