Centennial College offers a Marketing – Sales and Account Management program to students who previously completed a post-secondary education and it results in the know-how to launch careers as key account managers, account executives, commercial sales representatives and more.

1. Sales and Account Management Offers Unique Skill Set for Marketing
Field
Excellent interpersonal skills, excellent listening and oral communication skills, self-
direction, ability to thrive under pressure and being highly organized are just a few of
the traits that are used to describe successful sales and account management experts.
Among these experts’ specific titles are: key account manager, account executive,
commercial sales representative, sales specialist, technical sales representative, sales
consultant, sales coordinator, inside sales representative and territory sales
representative. If you possess these traits and have an interest in any of these positions,
Centennial College may have the program for you.
The Marketing - Sales and Account Management program is designed for anyone who
already holds a three-year college diploma or university degree in any discipline or has
completed 75 per cent of a two-year college diploma or a partial university degree, and
who have a minimum of two years work experience relevant to the program. All
applicants are required to provide proof of English proficiency.
The instructors and professors who facilitate the offering are professionals with
extensive experience in sales, negotiation and account management in the area of
business-to-business. This is an added benefit to students as their instructors and profs
aren’t limited to teaching from textbooks but instead draw on this personal experiences
to offer advice and anecdotes that may help students to fully understand the topics that
are covered. Specific topics in this offering include: case analysis and marketing
metrics, fundamentals of selling, marketing analysis and planning, B2B marketing,
strategic account development, sales and account management and more.
Taking training a step further is this program’s commitment to offering realistic
practice scenarios. As such, students enjoy role-plays, simulation and case studies, with
a focus on developing selling, negotiating and presentation skills. Finally, rounding out
the entire interactive experience is a field placement during the final semester that
allows students to enhance their resumes by “working” for external organizations,
expanding their professional networking, applying what they have learning and gaining
new knowledge from their superiors and workplace peers.
Despite totally preparing students for the field, the Sales Account Management
program also recognizes that qualified graduates may be interested in furthering their
education. As such, it has developed relationships with selected universities, institutes
and professional associations that allow graduates to apply academic credit towards
further study. This program’s partner is Davenport University. If, on the other hand,
they do wish to enter the field, grads may do so in mid-to-large sized business-to-
business (B2B) organizations with their own sales force. Companies in a wide variety
of industries are in need of professional account managers — including medical and
dental technology, hardware and software vendors, pharmaceutical and packaged goods
companies.