1. Marketing Research Analysts – Entering the Job Market
Market research and analysis is all about organizing research surveys for companies, and
then analyzing and interpreting the results, preparing reports and making recommendations
based on this research. Marketing researchers and analysts help organizations determine
the needs of customers, their buying behaviour, and the price they are willing to pay. In
addition, their recommendations play a significant role in determining product design and
choosing appropriate promotion and advertising tools.
A large number of companies, nowadays, rely on the findings of a market research, so that
they can wisely allocate their advertising dollars. The employment for market researchers is
expected to grow in the coming years, as companies seek to expand their market share by
making informed decisions. However, competition in the job market is likely to be fiercer,
despite improving career prospects. Individuals with advanced education and relevant
experience should have higher chances of getting decent paying jobs.
How to Enter the Job Market?
If you are interested in becoming a market researcher or a market analyst, you must
possess strong understanding in the areas of marketing, statistics, data mining and
analysis, computer applications and business studies. You are also expected to be skilled in
questionnaire designing, interviewing techniques, data analysis and interpretation and
project management.
Aside from this, you must be good at critical analysis, problem solving and working under
pressure. The marketing analytics also require being good at communicating with both
clients and consumers. You also need to possess an awareness and understanding of
cultural diversity, which plays a crucial role in consumer buying behaviour.
The primary requirement to seek entry-level jobs in the industry is to undergo a specialized
education. A post graduate certification in marketing research analytics may put you on
the right path, helping you achieve your career goals. You will build strong fundamentals in
business communications, marketing, marketing research, statistics, marketing research
and analysis, case analysis and marketing metrics, database mining and analytics,
interactive marketing and project management.
You will also learn to use different research methodologies and obtain skills necessary to
conduct surveys and identify industry trends. In addition, you will be exposed to computer
software, such as SAS Enterprise Guide, SAS Enterprise Miner and Environics Analytics
Envision Software.
Where to Study Marketing Research Analysis in Toronto?
Centennial College’s marketing research course consists of a mixture of lectures, labs
and hands-on training. You will learn how to design questionnaires, manage data, control
quality and create statistical output. The program also includes case studies, simulations,
and projects, in order to help you gain project management, team work, report writing,
analytical and presentation skills.

2. You also receive an Ontario Graduate Certificate from the college, along with Certificates of
Recognition from SAS and Environics Canada, on completion of specified courses. Upon
course completion, you can choose to either pursue your career or apply your academic
rewards towards further study at any of the associated university, college or institution.
Enrolment Guide
You may send your application to the college, along with a copy of your college diploma
(three-year) or university degree (three-four years) and a proof of English proficiency. Your
application will also be considered if you have completed a two-year college diploma or
partial university degree and have a minimum of two years work experience relevant to the
program.