In just three years, Centennial College’s Business Marketing training prepares students for a variety of positions in the field or for further education.

1. Business Marketing Training Prepares You For Further
Education
If you’re seeking a Business Marketing training program that allows you to
pursue further education after obtaining a solid foundation, the Business
Administration – Marketing offering at Centennial College may be for you.
That’s because this program is designed so that qualified graduates may be
eligible to participate in articulated programs with selected universities,
institutes and professional associations. These partnerships allow students to
apply credits earned at Centennial towards further study at other institutions.
Partners of this Business Marketing training include: Athabasca University,
Algoma University, Royal Roads University, Ryerson University, Davenport
University, Northwood University, University of Lethbridge, Griffith University
and University of New Brunswick.
Of course, this program isn’t just for those who wish to pursue further
education. Centennial College’s Business Marketing training also prepares its
students to enter positions such as: Marketing Coordinator, Marketing
Analyst, Promotions Assistant, Sales Representative, Assistant Brand
Manager, Public Relations Assistant and Advertising Assistant. In one way or
another, these professionals manage the many links between an organization
and its customers. Marketers analyze consumer needs, develop products and
services to meet those needs, anticipate competitors’ actions and react
swiftly to shifts in the environment. They also develop pricing and
communications strategies, interact with suppliers, customers and the public,
all while looking out for their clients’ best interests.
Taking three years to complete, Centennial College’s Business Marketing
training combines a broad-based education in business and specific training
in marketing. This specialized training includes marketing research,
marketing communications (which includes advertising and promotion),
interactive marketing (which includes direct marketing, e-marketing and
customer relationship management) and brand planning.
In fact, the offering is set up so that in their first semester of Business
Marketing training students participate in courses that are common to most
Centennial College business programs. In this first year, courses include:
Strategies for Business Success, Fundamentals of Business, Microcomputer
Applications Software, Business Operations and more. They then go on to
courses such as Brand Management, Interactive Marketing, Marketing
Research, Professional Selling and more. Weaved into all of these Business
Marketing training courses are case studies, guest lectures, presentations,
projects, and computer simulations and technologies.
To complement on-campus Business marketing training, Centennial College
offers students an industry project feature. Participation in this feature
includes students working in team setting on a real project that is sponsored

2. by an entrepreneurial endeavour, small business or major company. This is
the students’ opportunity to show potential employers how well they work
under pressure and in a professional situation.
It should be noted that in order to graduate from this offering, students must
maintain a C grade average and an overall GPA of 2.0.
In order to apply for this Business Marketing training, students must have at
least an Ontario Secondary School Diploma (OSSD) or equivalent, or mature
student status (19 years or older). They must also have completed the
English Grade 12 C or U or equivalent, or skills assessment and Math Grade
11 C, M or U, or Grade 12 C or U or equivalent or skills assessment.