This executive summary outlines plans for a new lemonade business aiming to provide high quality natural lemonade. The business aims to generate $100,000 in profit within the first 6 months by targeting anyone aged 4+ using cartoon mascots and social media marketing. It plans to price lemonade at $3.69 with a cost of $2.21 per unit, yielding a $1.48 profit per unit. To break even the business needs to sell 11,261 units per month, and its marketing objective is to sell 67,568 units within 180 days.

1. Executive Summary
Nicholas McNally
BUS 215

2. 
To provide the highest quality natural
lemonade in the world, one squeeze at a
time.
Nicholas McNally
BUS 215

3. Nicholas McNally
BUS 215

4. 
Generate a profit of $100,000 within the
first 6 months of operations
Nicholas McNally
BUS 215

5. Target market: Anyone from the age of
4+
 Use of cartoon mascots or other friendly
imagery in order to attract younger
consumers
 Social Media platforms, online contests

Nicholas McNally
BUS 215

6. Price Point: $3.69
 Cost per unit: $2.21
 Profit per unit: $1.48


Break Even Point: 11,261 units per month

Marketing Objective: 67,568 units within 180
days
Nicholas McNally
BUS 215