Michigan West Coast Chamber of Commerce Tech Lunch: E-Commerce

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Part of the monthly "Tech Lunch" series with the Michigan West Coast Chamber. Presentation gives a high-level view on e-commerce tools and best practices. Also features several "DIY" tools/services. Presented at the Herrick District Library (Holland, MI) on 11/15/12.

Business

©2012 The Image Group
Michigan West Coast
Chamber
Tech Lunch
E-Commerce
November 15, 2012
©2012 The Image Group

©2012 The Image Group
hello.
©2012 The Image Group

©2012 The Image Group
Today’s
landscape.

©2012 The Image Group
Some things to
consider.

©2012 The Image Group
Consider...
Monthly fee + transaction fee
Security
Ease of use
Why?
Fulfillment mechanism/shipping
Product descriptions/photography
Bandwidth
Marketing

©2012 The Image Group
Consider...
Built into existing site or new
standalone?
Social giving + coupon/discount
mechanism
Distributors/resellers
Apple Passbook (Tello, Passtools)
Specific tools for specific types of
ecommerce (EventBrite)

©2012 The Image Group
Options...
Hosted solutions
Big partners
Custom solutions

©2012 The Image Group
Options...
Magento Go
Shopify
CoreCommerce
BigCommerce
Volusion

©2012 The Image Group
Big partners...
Yahoo! Small Business
Google Checkout
Amazon Webstore

©2012 The Image Group
Mobile Payment...
Card readers
Apps
NFC
Carrier

©2012 The Image Group
Options...
Square
GoPago
PayPal Here
Intuit GoPayment

JASON KEHRER.
jason.kehrer@imagegroup.com @jasonkehrer
@imagegroup | imagegroup.com | 616.393.9588
©2012 The Image Group

©2012 The Image Group
"By and large, mobile users want
different things from your product
than desktop users do. If you’re a
restaurant, desktop users may
want photos of your place, a
complete menu, and some
information about your history. But
mobile users probably just want
your address and operating hours."
- Jeff Croft

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Michigan West Coast Chamber of Commerce Tech Lunch: E-Commerce

8. ©2012 The Image Group Consider... Built into existing site or new standalone? Social giving + coupon/discount mechanism Distributors/resellers Apple Passbook (Tello, Passtools) Specific tools for specific types of ecommerce (EventBrite)

27. ©2012 The Image Group "By and large, mobile users want different things from your product than desktop users do. If you’re a restaurant, desktop users may want photos of your place, a complete menu, and some information about your history. But mobile users probably just want your address and operating hours." - Jeff Croft