1. Jason DaPonte
Managing Director
+44 (0)7786 702 362
jasonpdaponte@g glemail.com
@jasondaponte #USCMobile
h p://www.entertheswarm.com

2. @jasondaponte
#USCmobile

3. Source:
Carphone
Warehouse
–
Mobile
Life
2007

5. News
is
a
big
part
of
the
space…

6. …
but
not
a
growth
area

7. If
you
look
at
problems
like
global
warming,
terrorism
and
[the
need
for]
financial
transparency,
they
can
all
be
helped
by
compu<ng
power.
Those
are
fundamentally
informa<on
problems,
and
that's
what
computer
science
is
about.”
–
Eric
Schmidt,
Google
Mobile
World
Congress,
Feb
2011
HeathBrandon
on
Flickr

8. Definition of mobile:!
Any interaction with an
audience member on a
portable device or in a
mobile situation!

9. What
makes
mobile
different?
Personal
Sociable
Portable
CONTEXT
Immediate
Loca>on
aware

10. So
what
is
context?

11. OpportuniEes
for
news
organizaEons
Distribu>on
Newsgathering
Wider
reach
Journalist
Lead:
MoJo’s
Constant
dialogue
with
audiences
User
Lead:
UGC
Reaching
new
global
audiences
Data
gathering/invesPgaPon
Content
in
mobile
apps/plaIorms

12. So
what
is
this
‘mobile’
thing
anyway?
Messaging
Mobile
media
Mobile
web
Apps/Widgets

13. So
what
is
this
‘mobile’
thing
anyway?
Messaging
Mobile
media
Mobile
web
4
Apps/Widgets

14. Messaging
Michael Jackson’s
death
The story unfolded on
Twitter and SMS in the
UK and Europe –
because audiences had
gone to bed!
Users told the story using the
rules of social media; verified
using professional media!
hCp://www.flickr.com/photos/raouldraws/

15. So
what
is
this
‘mobile’
thing
anyway?
4
Messaging
Mobile
media
Mobile
web
Apps/Widgets

16. Mobile
web
It’s
not
all
apps
…

17. Thinking
about
the
future…
The
rest
of
the
world
will
connect
–
and
we
can’t
predict
what
that
will
mean
OCARINA

18. Prediction:!
The Web strikes back!
HTML5 apps, jail broken app
stores and open dev platforms
will challenge the dominance of
app stores.!
Mister-­‐E
on
Flickr

19. So
what
is
this
‘mobile’
thing
anyway?
Messaging
Mobile
media
4
Mobile
web
Apps/Widgets

20. Prediction: !
Multi-screen goes mainstream!
Users will expect services that let
them: !Socialize about what
theyʼre watching; Control one
screen with another and transfer
across devices!
AMagill
on
Flickr

21. So
what
is
this
‘mobile’
thing
anyway?
4
Messaging
Mobile
media
Mobile
web
Apps/Widgets

22. Apps/Widgets
Prediction:!
Fun & Play are Everywhere!
Game dynamics will drive
behaviour and products and value!
Data crowd-sourced through
game mechanics will prove
valuable !

23. If
you
look
at
problems
like
global
warming,
terrorism
and
[the
need
for]
financial
transparency,
they
can
all
be
helped
by
compu<ng
power.
Those
are
fundamentally
informa<on
problems,
and
that's
what
computer
science
is
about.”
–
Eric
Schmidt,
Google
Mobile
World
Congress,
Feb
2011
HeathBrandon
on
Flickr

24. Subphones connect everything!
The ʻphonesʼ that donʼt make voice calls or
texts will change how communicate – and
wonʼt look like phones.!
Think: Kindle, SonyEricsson Live View, in-car
systems and forwards towards wearable and
implanted displays.!

25. Thinking
about
the
future

26. A Battle Over Location & Context!
Layar or Foursquare could give Google and
Facebook a run for their money!
ʻChecking-inʼ to TV, music and more will create
valueable attention data about users!
realSMILEY
on
Flickr

27. Everything will be!
filtered by location!
Ambient consumption will become !
commonplace!
University
of
Washington
ʻUnconscious computingʼ will be the norm!

28. Jason DaPonte
Managing Director
+44 (0)7786 702 362
jasonpdaponte@g glemail.com
@jasondaponte #USCmobile
h p://www.entertheswarm.com