Mobile Revolution for EC

1. Mobile Revolution
Aboout E-Commerce
James
2012/10/18

2. Agenda
• Mobile Revolution
• Trend
• Features and Usage
• Mobile For EC
• Mobile App Market

3. Why?
Spent time for this talk….

4. Firstly,

5. I do believe…
There will be another
“Golden Age”
For E-Commerce

6. With Mobile Join,
E-Commence will Keep

7. All these happened in…
Just 4 Years…
(My Definition: After first iPhone announced…)

8. Begin With Data
True and bloodly…

10. What Happened Today?!
2010-2011 Growth of PC and Mobile
TABLETS
PC
SMARTPHONES
74% 296%

11. About “Post-PC Era”
There is no Mac vs. PC here –
Only "the future" versus "the past."
It won't be a debate about displays, memory, wireless options –
It will be a debate about the
Quality of the Experience.
Steve Jobs, D8, 2011

12. About OS…
57.9% 23.1% 10.4%

13. Several Years Ago…

14. Now You always…

15. Book Shopping Example

16. My Shopping Experience…
A. Real good book
Enjoy
B. Other Store
Provides More
Discount!! (Damn!)
C. Content doesn’t
Good as Cover…

17. Before going to Store:
Receive Promotion / Coupon
At Book Store:
1. Search Comment
2. Find Disscount
3. Share with LBS
After Buying:
Share Buying Record:
Photo and Comment
Indeed, You Won’t Save Money, but spend more…

18. Let’s Think About
How do you use
Smart Phone
In Daily Life?
Rather than a “Phone”,
but Body-Embeded Computer

19. America 2011 Q4 Daily Media Comsuming Time
Books Hour / Daily
Radio
TV
Mobile
Computer
0 0.5 1 1.5 2 2.5
Mobile Usage 24 hours
2 Hours Per Day

20. Get Up
Meeting / On Class
Around Shopping
This
Cooking
Driving
Small Restaurant
Box Wating Bus
Bathroom
Bed-Time

21. Get Up
Meeting / On Class
A. No Heavy Task
Around Shopping
This
Cooking
B. Fragment UsageDriving
Time
Small Restaurant
Box
C. Usual Life Combined Bus
Wating
Bathroom
Bed-Time

22. Analyze the Mobile
Before We Design EC service

23. Features Usages

24. Features
1. Networks
2. GPS
3. Camera – Photo or Scan
3. Touch Screen
4. Small Screen
5. Database (Local and cloud)
6. Apps or WebSite

25. Usages
1. Search / Surfering / RSS
2. Personal and always with you
3. Receive Ads / Promotion / Coupon
4. Membership
5. Game
6. Socialize
7. Photo Memo / Share
8. Payment

26. + Remix…
• Rapid Financial Flow
• Rich Interaction, Solid Information
• “You are being Watched”
• Social Ability

27. Rapid Financial Flow

28. Build another “Line”
Between Company and Customer
Money
Info
Company Customer
Service

29. Purchase Virtual Product
• Ease of Payment Flow: Quick Pay and Gain
• $0.99 delusion
Membership
• Member Card: Point / Coupon
• Customize Ads
iOS6:
Passbook
Virtual Wallet / Ticket
• NFC (Near Field Communication)
• Virtual Wallet

30. Meanings For EC…
 Make Sure the Security
 Provide more value except “Money”
- The Purchase Flow should be total Experience
- Relation is not easy to establish!!
 Promote Carefully
- The Line between good info and bother

31. Rich Interaction,
Solid Information

32. On this little Screen…
Fun & Easy
to Use
Keep
Meaningful
Data
About UI Design is another Chapter…Check Out http://www.lovelyui.com

33. Meanings For EC…
 Shopping Experience
will be Easy and Interesting
- Pintch, Swipe, Paper-Like
 Limit Info, Use/Filter it more solid
- User has limit time and more choices
- No Complicated Result, No Heavy Reading

34. Except Mobile…

35. “You are Being Watched”

36. When You do these with Mobile…
Search/Browse Scan Barcode
Check Out SMS (Free)
LBS / Twitter Memo / Game
Track ID

37. Meanings For EC…
 Build some Profile group via History
- Even from User Social Media…
- Take advantage of Personal manifest
 Push Right Information
Right time, Right place

38. Social Ability

39. +
Murmur
After One Weeks

40. +
Write on Blog
After 2-3 Days

41. +
1. Share Photo
+ Restaurant GPS 2. Share LBS
Immediately

42. - Social Media with Mobile -
A. Speed and Rich
- Photo / Video / Location
- Always Online Receive
B. Large audience
C. Power-Buzz effect
- More Trust via relation
- Easy Post/Share

43. Meanings For EC…
 Power of SNS
- Extend to more platforms
- Promote to share, Ex: Give Extra Bonus
 Really Join the “Game”
- Keep Heat the Group / Behavior
 Beginning of Advanced Service

44. Before Keep Going…
Power of or
1. Agree This 2. Acknowledgement
• Product • Readed (Info Received)
• Behavior • I will…, too
• Event • Been Attracted
• Funny • Join disscussion

45. How to Jump In?
Design Mobile EC Solution

46. What is “Really”
Your Customer’s
Need?
- Should “Starburks” Selling Café Beans online?
- Should “Amazon” Provide Game on Mobile?

47. Another Channel?
(Sales? Advertise?)
LBS? Mobility?
Digital Member
Card?
New Service?

48. Advertisement: Catalog / Brand
• Nice UI Look
• Well-Used Touch
• Clear Read Path
– Never let user Get Lost
• Extra Bonus
• Funny
– Video, Wallpaper, Music
– Clock, Game
MUJI App

49. Advertisement: SNS
• SNS intergration
– Share-able Content
– Involve with Other App
• Alaways “Heat It”!
– Season
– Holiday
– Special Event
• Location / User Profile…
Starbucks App

50. Sales Channel
• Ease of Use
– Simple Flow, Clear Info
– Critical Content
– Cache (Technical)
– Most-Attract First
• Stable Service
• Security and Privacy
Walmart App

51. Member Card
• Keep User Preference
– History
– Let User Memo/Customize
• Payment Interaction
• Accomplishment Game
– Collection
– Level Difference
• Extra Bonus
• Location / User Profile… Starbucks App

52. No Almighty,
but another
Good Chance and Good Way to
“Serve Your Customer”
“Alayze Your Customer”
“Listen Your Customer”

53. Another Chapter
Earn Money Via App

54. A. Sell App
- 0.99 or 1.99 or Free?
- Period Discount
B. In-App Purchase
- Advanced Features
- Remove Ads
C. Register Service
- Extenal Membership
D. Ads
- Frequency
- Inconvenience or Not?
E. Sponsor / Platform
- Leverage of SNS
- Labor

55. Hey…
I’m Here!!!

56. 1. Most of User, Most of Profit.
2. Red Ocean
As Game
3. Keep Fresh
4. Challenge Your Creativity
1. Niche Solutions for Niche Problems
As Tool 2. Sell Your UI Design?
3. One Time Purchase
1. Digital Publishment, Free?
As Content 2. Multi-Media
3. Ex: Japan Market

57. - Huge Competitors
But Increaing Market Base
- Without Limit: Global Game
- BZ’Man, Programer, Designer
Could be “Star”