The rise of digital media and modern technologies has vastly raised the copyright-owning concerns of organisations and individuals. In just a few clicks of a mouse, many copyrighted images, videos and audio files get downloaded or shared without prior permission. Modern techniques and tools have made it easy to convert media into various digital forms for easy portability and sharing

1. What is DRM, Types of DRM
The rise of digital media and modern technologies has vastly raised the copyright-owning
concerns of organisations and individuals. In just a few clicks of a mouse, many copyrighted
images, videos and audio files get downloaded or shared without prior permission. Modern
techniques and tools have made it easy to convert media into various digital forms for easy
portability and sharing
What is DRM?
DRM (Digital Rights Management) is a technology that aims to protect digital content from
unauthorised use and distribution. It employs encryption and various methods to restrict
access, requiring users to possess licences or undergo authentication processes. While DRM
systems have effectively combated piracy in music, movies, and e-books, they have also
sparked intense controversy. To provide insight into this contentious topic, our guide explores
DRM’s historical roots, different types of DRM systems, and the heated debates surrounding
its implementation.
Types of DRM

2. Encryption-based Digital Rights Management
The encryption of digital content, rendering it unintelligible unless the correct decryption key
is employed. This DRM method finds widespread application in the protection of video and
music files by content providers. It is customary for them to link the encryption key to a
particular device or software, thereby confining access exclusively to that designated device
or software. By adopting such an approach, the aim is to ensure that unauthorised individuals
are unable to access the content without proper authorization, thereby curbing unauthorised
copying or distribution. Nevertheless, it is worth noting that encryption-based DRM can be
circumvented effortlessly through the utilisation of cracking tools or software.
Watermark-based Digital Rights Management
Watermark-based Digital Rights Management involves adding a unique identifier to digital
content, making it easily identifiable and traceable. This type of DRM is commonly used in
different types of media, including documents, images, and videos. The watermark can be
either visible or hidden and contains important information such as the copyright holder,
creation date, and relevant data. Watermark-based DRM enables tracing the origin of
unauthorised distribution more effectively, thus enhancing the detection of copyright
infringement.
Hardware-based Digital Rights Management
Digital content protection can be achieved through the utilisation of DRM techniques based
on hardware. This method, commonly used in gaming consoles and digital media players,

3. relies on specialised hardware that incorporates encryption keys and advanced security
features. These measures aim to safeguard the content from unauthorised use. Implementing
hardware-based DRM can be associated with substantial costs despite its high effectiveness
in ensuring content protection.
How can Flicknexs help in DRM?
Flicknexs, an innovative platform, stands at the forefront of Digital Rights Management,
empowering content creators and owners with formidable safeguards against unauthorised
access, duplication, and distribution. Its arsenal comprises cutting-edge encryption and
watermarking technologies, fortifying the fortress of content security and thwarting any illicit
attempts at copying or sharing. With Flicknexs, content protection reaches new heights,
ensuring peace of mind for creators and proprietors alike, as the ever-evolving landscape of
digital content encounters an impenetrable shield of safeguarding measures.
Conclusion
DRM encompasses a wide range of technologies and policies designed to protect digital
content from unauthorised use and distribution. While DRM effectively fights against piracy
and ensures fair compensation for content creators, it can also limit users’ legitimate rights to
access and use the content they have purchased. It is important to have a comprehensive
understanding of different types of DRM, how they work, and the resulting legal and ethical
debates concerning content ownership and user privacy.