The document outlines 10 key principles for designing effective user experiences: 1) Familiarity, 2) Responsiveness and Feedback, 3) Performance, 4) Intuitiveness and Efficiency, 5) Helpfulness in accomplishing real goals, 6) Delivery of relevant content, 7) Internal Consistency, 8) External Consistency, 9) Appropriateness to Context, and 10) Trustworthiness. It explains that global outsourcing and automation have led to commoditization, so the only way for companies to differentiate is through carefully crafted digital experiences that follow these 10 principles.
1. UX RULES:
10 KEY PRINCIPLES
FOR DESIGNING EFFECTIVE USER
EXPERIENCES IN THE DIGITAL CHANNEL
Adapted from: Effective UI,The Elements of Engaging UX By Jonathan Anderson, John McRee, Robb Wilson, and the Effective UI Team
9. The process of accomplishing a goal
should be obvious to the user, without
confusion or explanation.
A browser back button is an example
of a familiar tool.
10. Things that aren’t the most elegant solution sometimes
work best because of their strong familiarity - like the
QWERTY keyboard
40. To engage customers, brands must provide
utility via carefully crafted experiences.
eng us
age er
me
nt
41. There are 10 keys to creating
engaging user experiences
42. The 10 keys are adapted from:
Effective UI,The Elements of Engaging UX
By Jonathan Anderson, John McRee, Robb Wilson,
and the Effective UI Team
http://www.amazon.com/Effective-UI-Building-
Experience-Software/dp/059615478X
43. Digital Experience.
Jeremy Robinson | Creative Director
http://www.linkedin.com/profile/view?id=12104231&trk=tab_pro
www.jarcreative.com