Highlights from TVXperience World held in a hot and sticky New York City. Shazam, YouTube, GetGlue, TV App Agency

1. TVXperience 2013
Highlights
TVXperience World
July 16-17 in a hot and sticky New York City
www.alanquayle.com/blog
© 2012 Alan Quayle Business and Service Development

2. Dan gave an interesting presentation on extending Shazam into the TV World. This
for me highlighted User Experience is not about all encompassing middleware (a
focus of many at the event) rather appropriate experiences around the core viewing
experience of watching TV.

4. No hashtags, URLs, barcodes – simply press one button and be taken to the
associated experiences – whether it be an advert or more info about a show.

5. USA Channel has been leading the multi-screen and interactive TV
experimentation – and have some interesting figures on the impact in raising
viewership.

6. Has sync’ed content available through API for partners. Sync content can viewed
live with the program or later recorded viewing.

7. For Psych’s 100 episode they ran a marathon event with sync’ed content and online
viewing community events.

9. When watching TV the smartphone or tablet is the preferred device – and most
people watched non-live.

10. Google has a long-run game on TV. When it all moves to the internet, they will be
there as a gateway. Reddit and sites/apps (perhaps we should use the term sapps)
like GAG9 are increasingly being used for snack TV, while YouTube moves to longer
form content.

11. Working with PayTV providers in having a YouTube channel. Virgin has supported
OTT TV for years, with the BBC iPlayer. Proposition to customer is simply offering
them the richest content experience possible – which is why Netflix wins.

12. HTML5 requirement has stopped YouTube creating a channel on Roku. But that
should change soon. Chromecast puts Google in direct competition to Roku.

14. Interesting mix of engagements versus ratings – clearly have a teen audience drives
more check-ins than a mature audience

15. TV App Agency with their framework shows the North America market has been
overpaying for their multi-screen applications.