Mark Windle, OpenCloud, telecom summit presentation at TADS, 21-22 Nov 2013 Bangkok, on TELCO CASE STUDIES: Breaking Free of Your Slow Strategic Vendors, using Open Independent Telecom App Development

1. TELCO CASE STUDIES: Breaking
Free of Your Slow Strategic
Vendors, using Open Independent
Telecom App Development
Using “Deep Network” APIs
to become More Competitive
Mark Windle, Head of Marketing

2. About OpenCloud
Year 2000: Founded
– Wellington, New Zealand
HQ: Cambridge, UK
–
–
–
–
–
Wellington, New Zealand
Madrid, Spain
Jakarta, Indonesia
Rio de Janeiro, Brazil
c.80 employees
>50 Operators globally
Growing fast
– >60% CAGR over 5 years
Privately held, VC-backed
© Copyright OpenCloud Ltd 2013
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3. More then 50 operators use OpenCloud Rhino
Large Telecoms Groups
Independent Operators
Tier 1 Operators
Indonesia
Finland
USA
And more …
MVNOs
France
UK
Poland
China
USA
Argentina
our Customers
UK
France
Israel
Israel
Hong Kong
Philippines
Poland
Portugal
France
Austria
Czech Republic
Poland
Netherlands
Spain
© Copyright OpenCloud Ltd 2013
Netherlands
Portugal
Spain
Netherlands
Norway
USA
Poland
France
Philippines
Japan
USA
Slovakia
Indonesia
Thailand
UK
Italy
Saudi Arabia
… and
more
3
are
UK
Netherlands
Greece
Iraq

4. Agenda
Different Levels of API Exist
“Deep Network” APIs provide the greatest flexibility
Responding Competitively to
Change
Implementing change by adapting network
signalling is an alternative that can be faster and
significantly less expensive than changing network
equipment
Adaptive Signalling Applications solve network
evolution challenges more competitively
Case-Studies
Network-based Telecom Applications enable service
innovation
A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required
Enabling Competitive Change
© Copyright OpenCloud Ltd 2013
It must be openly adaptable and extensible by the
operator or any telecom application developer they
chose
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5. “Public” APIs
Other Departments and
Systems Integrators
“Internal” APIs
Signalling Engineers and
Network Application Developers
“Deep Network” APIs
Simplified API set
Extremely Abstracted
Tightly Controlled
Risk-management and
API consumer needs
Trusted Use
Direct Exposure
All Capabilities
Flexible
Unlimited potential
External Developers
Businesses and the Long-tail
Fixed
Limited Use-cases
Different levels of developer API exist
with specific requirements and different use-cases
The network equipment and signalling
contains functional and informational assets
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6. Agenda
Different Levels of API Exist
“Deep Network” APIs provide the greatest flexibility
Responding Competitively to
Change
Implementing change by adapting network
signalling is an alternative that can be faster and
significantly less expensive than changing network
equipment
Adaptive Signalling Applications solve network
evolution challenges more competitively
Case-Studies
Network-based Telecom Applications enable service
innovation
A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required
Enabling Competitive Change
© Copyright OpenCloud Ltd 2013
It must be openly adaptable and extensible by the
operator or any telecom application developer they
chose
6

7. Being more competitive means
simultaneously cutting-cost and innovating
Competition
Source
Functional
Financial
Motivation
Differentiation
Improve Margin
Challenge
Implement Change
+
Reduce Costs
Barrier
Difficult
© Copyright OpenCloud Ltd 2013
+
Expensive
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8. Being more competitive means
finding more competitive ways to make changes
Signalling
The interactions between elements
+
The functionality of the elements
The Network
The functionality of the network
Change?
© Copyright OpenCloud Ltd 2013
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9. Being more competitive means
finding more competitive ways to make changes
Alternative: Change the signalling
Habit: Change the network elements
Costly and Slow
The Network
The functionality of the network
Change?
© Copyright OpenCloud Ltd 2013
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10. Agenda
Different Levels of API Exist
“Deep Network” APIs provide the greatest flexibility
Responding Competitively to
Change
Implementing change by adapting network
signalling is an alternative that can be faster and
significantly less expensive than changing network
equipment
Adaptive Signalling Applications solve network
evolution challenges more competitively
Case-Studies
Network-based Telecom Applications enable service
innovation
A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required
Enabling Competitive Change
© Copyright OpenCloud Ltd 2013
It must be openly adaptable and extensible by the
operator or any telecom application developer they
chose
10

11. Telkomsel (Indonesia) – Signalling Routing for OCS
OCS
OCS
 Fast - Experience
 Flexible Routing
 Cost-effective solution
© Copyright OpenCloud Ltd 2013
OCS
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12. Polkomtel (Poland) – IN Replacement
IN
SCP
IN
SCP
P-INAP
NextGen
NextGen
SCP
SCP
P-INAP
Standard INAP
 Network Evolution
 Service Evolution
 Cost-saving
?
The Network Switches
© Copyright OpenCloud Ltd 2013
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13. Bouygues Telecom – Harmonised Service Layer
© Copyright OpenCloud Ltd 2013
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14. The flexibility of open “deep network” APIs
enables a wide-range of use-cases
Legacy & IMS
Convergence
Intelligent
Charging Offload
SMS Homenetwork routing
Protocol
Conversion
HLR  HSS
Synchronisation
etc
Solving network evolution challenges … more competitively
© Copyright OpenCloud Ltd 2013
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15. and Service Innovation
Multi-number
Call
Screening
RCS
Roaming
Services
Home-zone
VPN
Personalisation
M2M
And so on
© Copyright OpenCloud Ltd 2013
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16. Agenda
Different Levels of API Exist
“Deep Network” APIs provide the greatest flexibility
Responding Competitively to
Change
Implementing change by adapting network
signalling is an alternative that can be faster and
significantly less expensive than changing network
equipment
Adaptive Signalling Applications solve network
evolution challenges more competitively
Case-Studies
Network-based Telecom Applications enable service
innovation
A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required
Enabling Competitive Change
© Copyright OpenCloud Ltd 2013
It must be openly adaptable and extensible by the
operator or any telecom application developer they
chose
16

17. Competitive Change requires Open Products
PLUS
Productised Solution Framework
Carrier-grade – Virtualisable – Scalable – Software-based
Multiple Applications
+
+
+
Open Application Server
Productised
Common Protocols
Openly Extendable for
Other Protocols
Telecom Application
Developers



In-House
SI’s and Partners
3rd Party Community
Developer support




Documentation
Dev. Tools
Test Tools
Support
Network Signalling
Network Elements
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18. Summary
Different Levels of API Exist
“Deep Network” APIs provide the greatest flexibility
Responding Competitively to
Change
Implementing change by adapting network
signalling is an alternative that can be faster and
significantly less expensive than changing network
equipment
Adaptive Signalling Applications solve network
evolution challenges more competitively
Case-Studies
Network-based Telecom Applications enable service
innovation
A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required
Enabling Competitive Change
© Copyright OpenCloud Ltd 2013
It must be openly adaptable and extensible by the
operator or any telecom application developer they
chose
18

19. COMMENTS &
QUESTIONS
© Copyright OpenCloud Ltd 2013
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20. For further information:
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