The document discusses the importance of communication skills for organizational success. It notes that communication is a pervasive activity in organizations, taking up 75-80% of executives' time. Poor communication can waste up to 7 weeks per year of employees' time and cause issues like errors among police officers. Effective communication involves skills like empathizing, clarifying, understanding feedback, and transmitting messages clearly.

1. Communicating for Success Making Work Work Out Mignon S. Tan Marketing and Promotions Calayan Educational Foundation, Inc.

5. C o m m u n I c a t I o n The process of people sharing thoughts, ideas and feelings with each other in commonly understandable ways.

6. C o m m u n i c a t i o n

7. Communication Effectiveness The degree to which someone tells others something and ensures they understand what was said.

10. Formal & Non-formal Communication FORMAL Communication Occurs through established lines of authority. Written or Oral. Communication may travel down, cross, or up lines of authority. INFORMAL Communication Does not follow established lines of authority. Written or oral. Sharing interests over lunch or during breaks and socializing after work. Referred to as Grapevine , usually a rapid communication channel, although not always an accurate one.

17. Information as it travels through channels Written by the Board of Directors Received by the Vice-President Received by the Gen. Supervisor Received by the Plant Manager Received by the General Foreman Received by the Worker 100% 63% 56% 40% 30% 20%

19. A Story of Four People This is a story about 4 people named EVERYBODY, SOMEBODY, ANYBODY and NOBODY. There was an important job to be done and EVERYBODY was sure SOMEBODY would do it. ANYBODY could have done it but NOBODY did it. SOMEBODY got angry about that because it was EVERYBODYs job. EVERY thought ANYBODY could do it but NOBODY realized that EVERYBODY would not do it. It ended that EVERYBODY blamed SOMEBODY when NOBODY did what ANYBODY could have done.

20. WADING THROUGH THE CORPORATE FOG ORIGINAL MESSAGE As per your subject memo, we are researching the history of price promotion #18B to establish why the new price sheets were not received by the sales force in advance of the effective date of the promotion. It is unclear from your memo how widespread the problem was or it was just isolated in certain geographies. Therefore, we will need additional facts on where you think the problem occurred. As you know, we have gotten complaints from salespeople in the past that they did not receive the promotions, only to find out later that they had lost them due to his own disorganization.

21. WADING THROUGH THE CORPORATE FOG TRANSLATION We screwed things up, but we’re not about to admit it.

22. WADING THROUGH THE CORPORATE FOG IMPROVED MESSAGE Thanks for bringing the problem with this promotion to my attention. It looks like we screwed up at this end in getting the proofs to the printer on schedule. My staff and I feel so badly about this and will take steps to provide better service.

28. Average Communication Style Scores

29. STRENGTHS & WEAKNESSES - Communication Styles DIRECTIVE STYLE STRENGTHS Best used when time is limited, risk is great. Appropriate when dealing with unskilled employees in situations where initiative is not expected nor required. Used when managers have complete power over employees, no reason to experiment with other approaches. WEAKNESSES Because subordinates are given specific directions with few opportunities to do things their own way, they don’t develop initiative or responsibility. Subordinates are never given a chance to grow or develop their own skills

30. STRENGTHS & WEAKNESSES - Communication Styles ANALYTIC STYLE STRENGTHS Ideal approach to educating new workers who benefit from the information presented. Useful way of persuading /influencing others when a manager doesn’t have sufficient power or authority. WEAKNESSES Subordinates don’t develop their own approaches. Lose advantage of speed due to time used in presenting large amounts of information

31. STRENGTHS & WEAKNESSES - Communication Styles CONSULTATIVE STYLE STRENGTHS Allow subordinates to develop their own approaches, encourage initiative Contributes to subordinates’ feelings of ownership Helpful when subordinates encounter task-related problems . WEAKNESSES

32. STRENGTHS & WEAKNESSES - Communication Styles BEHAVIORAL STYLE STRENGTHS Allow subordinates to develop their own approaches, encourage initiatives Contributes to subordinates’ feelings of ownership Helpful when subordinates encounter problems focusing on relationships WEAKNESSES

33. Myths and Misconceptions about Communication in Organization Myth #1 Meanings are in Words. Myth #2 Communication is a Verbal Process. Myth #3 Telling is Communicating. Myth #4 Communication will Solve all our Problems. Myth # 5 Communication is a Good Thing. Myth #6 The More Communication, the Better. Myth # 7 Communication can Break Down. Myth #8 Communication is a Natural Ability.

34. Thank you. 