The document discusses improving communication in projects. It introduces the Four Sides communication model, which states that every communication has four aspects: factual information, self-revelation, appeal, and relationship. It notes project managers prioritize time and budget while developers prioritize quality, leading to miscommunication if the team does not share the same goals. It recommends teams define shared goals, practice active listening using the Four Sides model, conduct retrospectives to improve, and discuss each other's perspectives and passions to strengthen understanding.

1. BERATUNG
JUDITH
ANDRESEN
PROJECT
COMMUNICATION
News from another planet
03/01/2013 | ConFoo

2. BERATUNG
Project Coaching
Consulting
JUDITH
ANDRESEN Project Audits
www.judithandresen.com
@judithandresen
REMARKS
LINKS
2 BERATUNG JUDITH ANDRESEN | More Presentations PROJECT COMMUNICATION

3. RULES FOR THIS TALK
_ Tweet @judithandresen
_ Ask, if you have questions
_ Coaching
3 BERATUNG JUDITH ANDRESEN PROJECT COMMUNICATION

4. TARGET OF THIS TALK
_ Project communication is often broken
_ Misunderstandings, accusations are
″daily business″
TARGET: WHAT CAN I DO
TO IMPROVE OUR PROJECT COMMUNICATION?
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5. Four Sides Model
Goals of the Project Team
Communication Tasks
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6. Four Sides Model
Goals of the Project Team
Communication Tasks
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7. I am going to talk about communication
between project managers and developers
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8. I am not going to talk about missing skills
in project management
and / or missing project management
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9. Every communication
has a content and a relationship aspect
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10. What?
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11. Let us look at an example.
Breakfast
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12. FOUR SIDES MODEL
I don‘t like
hard eggs Factual Information
Sender Receiver
"beaks" "ears" The egg is
Self Revelation
hard
"Berta,
the egg is hard"
Appeal
Boil the
egg 4.5
You don‘t minutes!
care about me
Relationship
12 BERATUNG JUDITH ANDRESEN | http://en.wikipedia.org/wiki/Four-sides_model. Schulz von Thun PROJECT COMMUNICATION

13. MISCOMMUNICATION IN THREE STAGES
The sender is sending four messages simultaneously
We most clearly hear the relationship aspect
Three messages get lost
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14. You do not act like this?
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15. TWO DAYS UNTIL LAUNCH
Factual Information
Sender Receiver
"beaks" "ears"
Self Revelation
“There are
100 tickets open!“
Appeal
Relationship
15 BERATUNG JUDITH ANDRESEN | http://en.wikipedia.org/wiki/Four-sides_model. Schulz von Thun PROJECT COMMUNICATION

16. Often three messages get lost.
Make sure that you heard the message
the sender wanted to send.
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17. Four Sides Model
Goals of the Project Team
Communication Tasks
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18. Do you aim for the same goals?
Are you one team?
Do you agree on the quality metrics?
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19. If you do not aim for the same goal
then every discipline is going to
focus on its own area
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20. Aims of the project management
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21. PM AIMS AT THREE OBJECTIVES
Any action taken by the project manager should follow these three objectives
Budget
Time Quality
Classic project management prefers time & budget
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22. If a project fails,
the project manager loses
his / her reputation
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23. Aims of developers
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24. DEVS AIM AT ONE OBJECTIVE
Agile project management & development focus on quality
Budget
Time Quality
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25. If a developer develops
a system without quality
he / she loses his / her reputation
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26. MISSING COMPETENCE IN SIGHT
If a developer estimates the effort of a task,
he / she considers the task with his / her experience
If a developer specifies a timeline,
he / she argues with his / her experience
If he / she has misjudged the effort,
it falls back on his / her competence
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27. Define one project goal.
Otherwise you lose time, quality & budget
while defending your reputation
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28. Four Sides Model
Goals of the Project Team
Communication Tasks
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29. Do not forget that you are talking with four beaks!
Lost Reputation
Not competent enough
Open up your four ears!
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30. o not blame!
D
Talk!
Do Be
n‘t hon
for est
tea get !
m‘s the
goa
l!
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31. Again: Do not forget that you are talking with four beaks!
Optimize the team‘s work
through regular retrospectives
And: Open up your four ears!
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32. You are one team
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33. Find out
what drives the person you are talking to
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34. Discuss different environments
Discuss possible solutions
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35. Feel the passion of the other
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36. Feel the passion of the other
and support it!
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37. BERATUNG
JUDITH
ANDRESEN
GOOD LUCK!
www.judithandresen.com/
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