1. Research on:
How Popular is Nasi Katok
among the UniBridge Students
AMAL ZAIMAH
ADI KHAIRUN NORINSAN
SITI NURJANNAH
MOHAMMAD HAFIZ
NORAFIQAH

2. Introduction
Objective:
To know “How popular is Nasi Katok among
the UniBridge Students.”
Brief history:
- Most countries have signature food
- Including Brunei – Nasi Katok is the famous
Bruneian dish nowadays
- Nasi Katok consists of hot rice, sambal and a
piece of chicken

3. • What makes the dish so special is not the dish
itself but the story behind it
• Customers who love to search for midnight
meal will literally knock the doors of a food
outlet and get the owner out of the bed
• This is where it starts as ‘katok’ means knock
and ‘nasi’ means rice
• So, there you have it, “KNOCK FOR THE RICE!”

4. • Now, branches of Nasi Katok Stalls were set
up, found everywhere in Brunei
• Examples of Nasi Katok – Nasi Katok Mama,
Nasi Katok Kaka, Nasi Katok Jerudong, Nasi
Katok Jangsak etc
• In short, Nasi Katok is the most easily
available meal in Brunei

5. How many males choose to eat Nasi
Katok?

6. How many females choose to eat Nasi
Katok?

8. Choice of Sambal
0
10
20
30
40
50
60
70
SambalBiasa SambalPedas SambalCampur
P
e
r
c
e
n
t
a
g
e
.
o
f
p
e
o
p
l
e
Type of Sambal
Male
Female

9. Special Requests
0 20 40 60 80
More sambal
Typeof chicken
No special requests
Percentageof people
T
y
p
e
o
f
r
e
q
u
e
s
t
s
Female
Male

10. Graph showing the reasons why
people buy Nasi Katok

11. Graph showing the reasons why
people buy Nasi Katok

12. Recommendation
• Diversification of Nasi Katok to set their stall
apart from others.
- A bigger proportion of chicken
- Varieties of sambal recipes. (e.g. spicy and
non-spicy.)
- Different recipes of chicken, not solely
depending on fried chicken.
- More types of sambal. (e.g. Sambal tahai,
anchovies and chili paste)

13. Conclusion
• In conclusion, we found out that the majority
of the UniBridge students do like eating Nasi
Katok.
• Through the survey, we can conclude that
people love to eat Nasi Katok due to 4
important factors:

14. • 1. Cheap price
2. Accessibility (strategic location,
near to homes)
3. No time for cooking
4. Craving
• Nasi Katok is a business that is easy
to get into and therefore
competitions are also high. However,
it is also a short way to get profitable
income