Louise Findlay-Wilson, PR Pro, BIG Jelly 25th March 2011
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This is the presentation by Louise Findlay-Wilson of PR Pro on how to make your business famous, delivered to the BIG Jelly on 25th March 2011
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Louise Findlay-Wilson, PR Pro, BIG Jelly 25th March 2011
- 2. Some names we have worked with
- 3. Today Advertising vs PR How to spot the news in your business How to create news ‘Selling in’ your story Looking like a market leader/expert Social media – where does it fit?
- 4. What is PR ? “The planned and sustained communications between an organisation and the audiences that matter to it - driving that audience to behave in a certain way”
- 5. Have the end in mind Who do I need to reach….? What do I want them to do….? So, what must they think about us….?
- 8. Advertising vs PR What’s the difference?
- 12. You can’t advertise everywhere…
- 14. News
- 15. Classic news Award wins Business wins Expansion Product/service launch Appointment Charity event Anniversary Human interest
- 16. Creating news? Piggyback on wider news Host an event Sponsor something relevant Give a talk/lecture Run a competition Make a prediction Express an opinion
- 17. Tools for creating news FENS Google alerts Web polls – Linkedin
- 18. What are the rules?
- 19. Always think ‘so what’ News that’s important to you doesn’t necessarily matter to the reader, viewer or listener! If it doesn’t pass the ‘so what’ rule, don’t bother
- 20. Building in the ‘so what’… New office New product
- 21. Power words!
- 22. Selling in your story...
- 23. Have I got news for you! Timely 60 seconds pitch Introduce yourself Get to the punchline of your story If you were in a pub and it was an anecdote, how would you tell it?
- 24. Looking like a leader
- 25. Looking like a leader Expert Guides Research
- 26. Expert Guides
- 27. Expert Guides Launch it in media Expert feature material Site download – but data capture Blog/Tweet about it Link back to it At exhibitions Customer giveaways Basis for events
- 28. Research
- 30. On your website
- 31. Drive people you know to take part
- 33. Supplement your news with relevant stats
- 35. What do we mean? “Although 65% of women know how to change a wheel, only 10% would feel confident enough to put the knowledge into practice according to a survey by ABC Garage...which today announced that it is running special workshops for female motorists.”
- 36. Social Media...where does it fit?
- 38. Don’t just broadcast! Engage
- 39. Twitter Search
- 40. Customer care
- 41. Be real, be human, be useful - don’t just sell
- 43. Polls – use to feed PR campaign
- 44. Answer questions – to show expertise
- 45. Join groups to find new contacts/shared interests
- 46. Create your own group?
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