A selection of conceptual, interactive/digital and copywriting works I have done for Snickers, M&Ms, Sheba and other brands in Baltic states. Includes some of my freelance fun stuff as well.

2. Content
Riga Plaza (Summer 2009)
Snickers (Spring 2009)
Snickers (Spring 2008)
Snickers (Autumn 2008)
Snickers (Early spring 2008)
Snickers Hazelnut (Spring 2008)
Sheba (Spring 2008)
M&M´s (Autumn 2007)
Rigas Laiks (Christmas card)
Kulturas Diena (Jesus)
Brand name (Umurkumur)
Various works (2001-2008)
Contact

3. Riga Plaza:
2009 summer sales campaign
Task:
With ultra limited budget assigned to attract wary and price sensi-
tive audience under conditions of fierce competition from the other
malls and saturated communication space, which in most cases
feature simplistic, copy based ’SALE SALE SALE’ or ’UP TO xx%
OFF’ kind of communication.
Solution:
A simple print based campaign was created with limited audience
participation. Using the analogy between mushrooms and how
quickly they grow we distributed attractive guerilla stickers to the
existing mall clients and other people. So the stickers as well grew
in numbers on the city streets like mushrooms. The mushrooms
became hero of the campaign visually as well.
Other people involved:
Pavel Sobek (Creative Director), Linda Jakobsone (Designer & Art
Director), Ieva Raiskuma (Copywriter)
Roll-out elements:
Web banner
Mobile outdoor poster
Poster
Guerilla stickers
In-store wobblers
Poster back-translation:
Don’t be late!
Discounts up to 90% grow like mushrooms
14.08. - 16.08. and 21.08. - 23.08.
Guerilla Stickers
Poster (Key Visual)

4. conquer_nyc2_A4_Lat_NewPreview_1.pdf 3.12.08 2:55:13 PM
Snickers (Spring 2009):
Conquer New York with Snickers!
Task:
To deliver communication that would continue to build the Snickers
brand image among the youngsters and deliver in terms of sales.
Solution:
A multichannel campaign was launched, which promised to bring the
lucky winner (and his friend) to one of the World’s urban capitals. The
winners of the main prize the New York trip and the secondary ones
were decided according to the principles of lucky draw. The campaign
ran on TV (low budget TV tag was created), web and in-store.
Other people involved:
Darlan Moraes Jr. (Creative Director), Kristaps Rozitis
(Designer & Art Director)
Roll-out elements:
Web (www.snickersaction.com still on-line as of 11.2009) www
.snick
ersac
tion.c
om
Desktops (available for download on the site)
Poster
Web
Leaflet
Various in-store materials
Paķer "Snickers", "Mars", "Bounty" vai "Twix",
reģistrējies onlainā vai sūti īsziņu ar
SNI_VĀRDS_UZVĀRDS_VECUMS_ČEKA NUMURS
(paraugs: SNI ANNA KLAVA 23 1244625) uz numuru 1833.
Maksa par īsziņas nosūtīšanu LVL 0,10.
action.com
Poster back-translation:
Sāc savu ceļojumu www.snickersaction.com!
www.snickers Loterijas atļauja nr. XXXXX.
Akcija notiek no 01.01.2009. līdz 06.03.2009.
Conquer New York with Snickers Poster (Key Visual)
Go to New York with a friend or win 136 x 140 mm
Snickers_wobblerNY_Lat_Preview.pdf 3.12.08 4:38:11 PM
200 boxes (of Snickers)
40 Snickers hoodies
Skate, hip-hop, New York from up above and many other things!
nr. 2248
Loterijas atļauja
Hoodies
action.com
www.snickers
Wobbler

5. Snickers (Spring 2008):
Snickers presents: Give us your spot and win real prizes!
Task:
To design communication that would start to iconize the Snickers
brand, by getting the target audience (16-24 y.o.) more involved
and still not forgetting the Snickers experience.
Solution:
An integrated web campaign based was created. Snickers
encouraged the young and active people to post their favourite
places where they do their thing (they call them ’spots’) and share
them with the rest of the potential Snickers community thus
creating the first real data base of spots in the Baltic countries.
In return we offered them to win valuable prizes.
Other people involved:
Darlan Moraes Jr. (Creative Director), Kristaps Rozitis (Designer
& Art Director), Marcis Ziemins (Designer), Kaspars Staskevics
(Copywriter)
Other roll-out elements:
Trade materials (displays and backingcards)
Hawaii Express in-store activation (wobblers, hangers and floor- Web
stickers) Poster (Key Visual)
Poster back-translation:
Snickers presents: Give us your spot and win real prizes!
Grab a Snickers and win extreme Panasonic Toughbook laptop
each month as well as mad Olympus Mju-790SW photo cameras
and gift certificate from Hawaii Express, worth LVL 200 each week!
Wallpapers
Hanger
Wobbler
Floor sticker

6. Snickers (Autumn 2008):
Conquer Sahara with Snickers!
Task:
To design a campaign that would continue building Snickers brand
as the one fuelling the active experience.
Solution:
Snickers gave the people hungry for adventures a chance to win a
trip to Sahara (Siwa Oasis in Egypt) and have a good time there by
involving them (and their friends) in quad-cycle riding, sand-
boarding and pic-nic in the desert. Once again this was done
with a little help of the web.
Other people involved:
Darlan Moraes Jr. (Creative Director), Kristaps Rozitis (Designer &
Art Director), Ola Gillfelt (Designer & Art Director),
Kaspars Staskevics (Copywriter)
Poster (Key Visual) Leaflet Backingcard
Other roll-out elements:
In-Store hanger
Flags (distributed for free)
Promo-recruitment team (with van)
Poster back-translation:
Conquer Sahara with Snickers!
Win a trip to Sahara and other hot prizes!
Suunto Core Black Yellow superwatch x 10
Volcom Vertigo Heli BackPack LGR backpack x 30
register on-line or send sms with SNI_NAME_SURNAME_AGE_ Wallpapers
RECEIPT NUMBER (example: SNI ANNA KLAVA 23 1244625) to
number 1833. Fee LVL 0.10 applicable per sms sent.
Follolw the action on www.snickersaction.com!
Promo van

7. AKCIJA ir spēkā no 15. janvāra līdz 11. februārim www.maxima.lv
Snickers (early Spring 2008):
Grab a Snickers, crack the code and take what’s yours!
Task:
Stimulate sales for a short period of time (beginning of 2008) using
only trade (POS) as the campaign media.
Solution:
We created a web based campaign. The idea was to give
something extra to the customer buying the special edition
Snickers bar (with a unique code inside the wrapper). Like we
granted them access to download exclusive web content from
www.snickersaction.com. This included ring tones made
exclusively for this Snickers campaign by well known local
(Baltic) DJs and desktop wallpapers for their PCs.
Other people involved:
Darlan Moraes Jr. (Creative Director), Kristaps Rozitis (Designer &
Art Director), Ola Gillfelt (Designer & Art Director),
Kaspars Staskevics (Copywriter)
Izlozes atļaujas Nr. 19731
Other roll-out elements:
Excluse mobile ring-tones
Leaflet
Various trade materials Poster (Key Visual) Web
Par visu padomāts
Poster back-translation:
Find the Snickers with the special code, upload the exclusive
Snickers melodies to your mobile at www.snickersaction.com
Take part in a lucky draw and win Nintendo Wii
Crack the code and take what’s yours!
Wallpapers
Wobbler

8. Snickers Hazelnut:
Launch campaign, Spring 2008
Task:
To launch the new Snickers Hazelnut using only in store media
during the other ’Give us your spot...’ campaign (with much more
integrated character). The product was available for a limited time.
Solution:
We created 2 pieces of advertising: a poster and a wobbler with
playful copy and communicating... well nuts basically.
Other people involved:
Darlan Moraes Jr. (Creative Director),
Kristaps Rozitis (Designer & Art Director)
Other roll-out elements:
Wobbler
Poster back-translation:
Don’t surrender your nuts to the squirrels!
Grab the new Snickers with hazelnuts!
Poster (Key Visual)

9. Sheba:
The secret language of your
purrrrring friend..., Spring 2008
Task:
Considering the Sheba sophisticated brand character to come
up with idea how to add value to the product purchased.
Solution:
We designed a booklet about the non-verbal language of cats Booklet (Face)
that was distributed along with the product and came up with an
additional solution for www.cosmo.lv (an on-line version of the
Cosmopolitan magazine localised). We encouraged the women to
send in photos of their “purring friends” and their interpretation of
what they were saying. The photos received the biggest number of
on-line votes earned prizes for the participant and her cat.
Other people involved:
Darlan Moraes Jr. (Creative Director),
Ola Gillfelt (Designer & Art Director)
Back-translation:
Please follow the link for entire booklet back-translation
Booklet (Inlay)
Web

10. M&M´s:
Autumn 2007 campaign
Task:
The client wanted the product/brand to be seen as friendly, fun
loving and wanted to drive it closer to the consumption occasions,
which happen to be during socialisation moments among friends.
Solution:
We designed again a web based campaign which would have a
high degree of target audience involvement. We used other media
to drive the interest to the web. On-line people were given the
chance to upload their photos from their parties, family gatherings
or other and play around with them using the interactive (Java)
tools to spice them up, share them, save as wallpapers and send it
to a friend. Here are the examples www.mmsfun.lv/#/tusini.
Other people involved:
Darlan Moraes Jr. (Creative Director), Kristaps Rozitis (Designer &
Art Director), Marcis Ziemins (Designer)
Other roll-out elements:
Outdoors
TV (adaptation)
Poster (Key Visual) Web
Poster back-translation:
Let’s party together!
www.mmsfun.lv
(Red) The freshest and most colourful parties on-line!
(Yellow) Join!
Check out www.mmsfun.lv and get to know more about the mad
and colourful parties of your friends and other party animals. Join
the M&M´s party community now!!!
Wallpapers
Free stickers
On pack sticker

11. Rigas Laiks:
Christmas greetings card
Task:
Design a Christmas greetings card for a well known Latvian
magazine, analytical issue about criticism of culture and it’s
audience is exacting to intellectual quality.
Solution:
We succeeded to create a card with multi-layered message,
thus communicating Rigas Laiks brand within the scope that
would further endorse the values (culture, philosophy, ideas) the
magazine stands for. The copy is based on word play in Latvian.
Rigas Laiks means Riga Times. Laiks in general means ’time’ and
’laikam’ is the word that links everything together due to its ’time’
meaning (having the link to the brand itself) and the ’presumably’,
which gets the message across.
Other people involved:
Darlan Moraes Jr. (Creative Director), Inga Cukura (Designer & Art
Director), Ilze Mazpane (Copywriter)
Back-translation:
enlightened?
presumably.
Award:
Silver Hammer at the Golden Hammer 2007 International
Advertising Festival (www.hammer.lv).
Christmas card

12. Freelance Stuff

13. Kulturas Diena:
Jesus
Me and my colleague Art Director Inga decided to publish this in
the supplement to Diena (the major national news paper in Latvia)
called Kulturas Diena (Culture Day) before Christmas. No copy, just
this picture.
It was meant for our Christian society to think about the recently
growing commercialisation of Christmas and the true values the
festivity stands for.
Other people involved:
Inga Cukura (Art Director, Designer & Retoucher)
Print ad

14. Brand name:
Umurkumur
We created a name for a small store (probably based on some
local historical occurrence). A side project we did for a small local
company dealing in trade of little household items.
Other people involved:
Viesturs Stanislavskis (Designer)
Logo structure

15. Various birthday/wedding invitations
and posters (2001-2008)
The copies in most cases do not make any sense, however these
were really fun jobs I got involved in. The EN copies are available
upon request.
Other people involved:
Mikus Valdbergs (Designer & Art Director), Kristaps Rozitis
(Designer & Art Director)
Birthday invitation
Birthday invitation (2 versions) Birthday invitation
Wedding invitation (back-translation here)

16. Contact
(+371) 29242828
mrjanisfreimanis@gmail.com
www.linkedin.com/in/janisfreimanis