Ki-Wi´s core business is development of its own and scalable digital signage software. On top of it we design our own displays, tablets and interactive kiosk.

1. Communicator for Seniors

2. KI-WI DIGITAL
established 20
08
employees
19
countries
2
Experience
9

3. Few family
visits
Uninformed
about family
matters
Safety and
health
problems
Irregular
medicine
consumption
Passive life
Information
overload
Poor
understanding
of IT
What´s bothering elderly people?

4. Stats
45% of 65 and older don´t use internet/email
80% of 65 and older don´t use tablet
93% of 65 and older with PC use It to keep in
touch with family/firends
Older adults own 77% of US financial assets

5. How oscar helps?
• Easy to use and durable device
• No notifications and SW problems
• Sense of security and sociability
• Helps seniors to keep in touch with family
• Reads text aloud
• Nurse calls
• Medication reminder
• Remote management and help
• Provides easy-to-consume info and news

6. Oscar helps seniors to keep in touch with their
family and friends in an easy way.
Retirement is more fun, active and safer with
Oscar.
Value proposition

7. 12
23
5,3
USA 2010
40.3 milion (13%)
65-69
70-84
85+
Source: U.S. Department of Commerce
Economics and Statistics Administration
U.S. CENSUS BUREAU
Market opportunity - US
18
30
7
USA 2020
55 milion (16%)
65-69
70-84
85+ (13%)

8. World 2010
546 milion (8%)
65+
0-64
World 2050
1560 milion (17%)
65+
0-64
Source: U.S. Department of Commerce
Economics and Statistics Administration
U.S. CENSUS BUREAU
Market opportunity - World

9. Unique Technology
Attractive and smart
design
System for
remote
managament
US Provisional
Patent
Application
61/757,205

10. Monetization
Free
• 2 family
members
• Limited
data
$25USD/month
• 10 family
members
• Unlimited
features
• Additional
family
member $
5
USD/month
$45USD/month
• 25 family
members
• Unlimited
features
• Additional
family
member $
5
USD/month
$ 500 USD/oscar

11. Goals 2013
Oscar launch
07/13
Team-up
with
distributors

12. $1 mil
of smart
money
4Q/2013
Distributors
US market
penetration
What we want?

13. COSTS
• SW development
• Marketing
• HW development
REVENUES
• 1% group 70-84 yo
• 230K oscars sold
• 115mil USD HW
sale
• 69mil USD/year
license fee
What’s In it for me?

14. Ki-Wi Digital Petr Adamik
Lidicka 31 (415) 316-6241
Brno +420 603 811 270
Czech Republic petr@kiwi-digital.com
Watch our new video animation on
www.oscar-care.com
Contact
Thank you