Presented by Janette Toral last September 27, 2013 during the Women in Tech breakfast session at Geeks on a Beach event Boracay. Learn more about this report at http://digitalfilipino.com/e-commerce-index-philippines/

1. Philippines
E-­‐Commerce
Index
E-­‐Commerce
Maturity
Scorecard
Jane;e
Toral
h;p://digitalfilipino.com

3. MARKET
IS
GETTING
YOUNGER.
AVERAGE
AGE
OF
FILIPINO
IS
22.
-­‐
Secretary
Cesar
Purisima
22nd National Retail Conference & Expo
August 7 and 8, 2013
http://www.nrceph.com
Twitter: @digitalfilipino
#nwcph

4. Source: Maria Java, EffectiveMeasure.com

5. Source: Maria Java, EffectiveMeasure.com

6. Source: Maria Java, EffectiveMeasure.com

7. Source: Maria Java, EffectiveMeasure.com

8. Source: Maria Java, EffectiveMeasure.com

9. Source: Maria Java, EffectiveMeasure.com

10. 200K PH users
More than 35k loans

12. A
Joint
Project
of
WITH
THE
SUPPORT
OF
Philippines
E-­‐Commerce
Index

13. E-­‐Commerce
Index
(ECI)
Philippines
• A
monthly
tracking,
measurement
study
that
determines
extent
of
e-­‐commerce
acHviHes
of
top
corporaHons
in
3
industries:
– Manufacturing
– Retail
and
wholesale
– Services

14. E-­‐Commerce
Index
(ECI)
Philippines
• 2
parts:
– volume
of
e-­‐commerce
acHviHes
of
top
corporaHons
as
a
percent
of
revenues
and
purchases
– to
establish
if
e-­‐commerce
acHviHes
of
top
corporaHons
expanded
or
contracted.
• Done
in
cooperaHon
with
DigitalFilipino.com
and
in
partnership
with
the
FoundaHon
of
the
Society
of
Fellows
in
Supply
Management

15. E-­‐Commerce
Index
(ECI)
PH
–
Manufacturing
sectors
(12)
• Food
and
beverages
• TexHles
• Paper
• Publishing
• Fuel
• Rubber
and
plasHc
• Non-­‐metallic
mineral
• Basic
metals
• Fabricated
metal
• Machinery
• CommunicaHon
and
medical
equipment
• Motor

16. E-­‐Commerce
Index
(ECI)
PH
–
Retail
/
Wholesale
(2)
• Retail
• Wholesale

17. E-­‐Commerce
Index
(ECI)
PH
–
Services
(8)
• InformaHon
and
CommunicaHon
• Provident
and
Insurance
• Business
and
Knowledge
Processing
• TransportaHon
including
travel
agency
• Banking
and
Finance
• Real
estate
• Hospital
• Hotels
and
Restaurants

18. E-­‐Commerce
Index
Philippines
• Report
component:
– Overall
index
– Index
by
sector
– Index
by
company
size
(1-­‐4,
5
to
9,
10-­‐19,
20-­‐49,
50-­‐99,
100-­‐199,
200-­‐498,
500-­‐999,
1000-­‐1999,
2000
and
up)
– Index
by
Exports
(none,
up
to
25%,
26-­‐50%,
more
than
50%)
– Index
by
area
(NaHonal
Capital
Region,
outside
of
NaHonal
Capital
Region)

19. E-­‐Commerce
Index
Philippines
• Released
around
the
second
week
of
the
following
month
aber
it
has
been
reviewed
and
endorsed
by
a
panel
of
experts
in
e-­‐
commerce
and
supply
chain.

20. E-­‐Commerce
Index
PH
Value
• Benchmark.
– Compare
the
extent
of
its
e-­‐commerce
acHviHes
with
those
of
the
industry
and
sector
in
the
industry.
• Tool
to
jusHfy
investments
in
e-­‐commerce
acHviHes
and
development.
• An
a;empt
to
make
the
Philippines
e-­‐
commerce
ready
and
a
leading
pracHHoner
of
e-­‐commerce
in
the
Asian
region.

21. METHODOLOGY
Simplicity
Regularity
Relevance
Repeatability
Reliability
Cost-­‐efficiency
Scalability
SUPPLY
SIDE
Source:
SOFSM/PMI
Retail/Wholesale

22. Extent
of
Online
Engagement
-­‐
Manufacturing
-­‐
REVENUES
DERIVED
ONLINE
PURCHASES
DONE
ONLINE
Projected
Data
from
the
Top
10,000
CorporaHons
* WORK IN PROGRESS - as of August 2013

23. Extent
of
Online
Engagement
-­‐
Manufacturing
-­‐
REVENUES
DERIVED
ONLINE
PURCHASES
DONE
ONLINE
Projected
Data
from
the
Top
10,000
CorporaHons
* WORK IN PROGRESS as of August 2013
SLIGHT
DECREASE
VERSUS
LAST
YEAR
SLIGHT
INCREASE
VERSUS
LAST
YEAR

24. Extent
of
Online
Engagement
-­‐
Retail/Wholesale
-­‐
REVENUES
DERIVED
ONLINE
PURCHASES
DONE
ONLINE
Projected
Data
from
the
Top
10,000
CorporaHons
* WORK IN PROGRESS as of August 2013

25. Extent
of
Online
Engagement
-­‐
Retail/Wholesale
-­‐
REVENUES
DERIVED
ONLINE
PURCHASES
DONE
ONLINE
Projected
Data
from
the
Top
10,000
CorporaHons
* WORK IN PROGRESS as of August 2013
SLIGHT
INCREASE
VERSUS
LAST
YEAR
SLIGHT
INCREASE
VERSUS
LAST
YEAR

26. Extent
of
Online
Engagement
-­‐
Services
-­‐
REVENUES
DERIVED
ONLINE
PURCHASES
DONE
ONLINE
Projected
Data
from
the
Top
10,000
CorporaHons
* WORK IN PROGRESS as of August 2013

27. Extent
of
Online
Engagement
-­‐
Services
-­‐
REVENUES
DERIVED
ONLINE
PURCHASES
DONE
ONLINE
Projected
Data
for
the
Top
1,000
Manufacturing
CorporaHons
* WORK IN PROGRESS as of August 2013
SLIGHT
INCREASE
VERSUS
LAST
YEAR
SLIGHT
INCREASE
VERSUS
LAST
YEAR

28. A
Joint
Project
of
Philippines
E-­‐Commerce
Maturity
Scorecard

29. INTRODUCTION
Methodology
Structured
quesHonnaire
11-­‐point
scale
Respondents
are
parHcipants
in
digital
influencer
summit
in
SMX
Mean
using
SPSS
ObjecSves
1.
To
determine
e-­‐commerce
readiness
of
various
sectors
2.
To
determine
if
there
are
significant
differences
across
sectors
3.
To
create
awareness
on
e-­‐
commerce
readiness
Source: Imetrics Survey, September 2013

30. E-­‐COMMERCE
MATURITY
SCORECARD
Self-­‐Assessment
of
E-­‐Commerce
Readiness
as
Evaluated
by
156
Digital
Influencers
on
a
scale
from
0
to
10
Self-­‐Assessment
of
E-­‐Commerce
Readiness
as
Evaluated
by
156
Digital
Influencers
on
a
scale
from
0
to
10
Source: Imetrics Survey, September 2013
Frequency Distribution Score

31. E-­‐COMMERCE
MATURITY
SCORECARD
Perceived
E-­‐Commerce
Readiness
of
Government
as
Evaluated
by
156
Digital
Influencers
on
a
scale
from
0
to
10
Perceived
E-­‐Commerce
Readiness
of
Government
as
Evaluated
by
156
Digital
Influencers
on
a
scale
from
0
to
10
Source: Imetrics Survey, September 2013
Frequency DistributionScore

32. E-­‐COMMERCE
MATURITY
SCORECARD
Perceived
E-­‐Commerce
Readiness
of
Manufacturers
as
Evaluated
by
156
Digital
Influencers
on
a
scale
from
0
to
10
Perceived
E-­‐Commerce
Readiness
of
Manufacturers
as
Evaluated
by
156
Digital
Influencers
on
a
scale
from
0
to
10
Source: Imetrics Survey, September 2013
Frequency DistributionScore

33. E-­‐COMMERCE
MATURITY
SCORECARD
Perceived
E-­‐Commerce
Readiness
of
Retailers
&
Wholesalers
as
Evaluated
by
156
Digital
Influencers
on
a
scale
from
0
to
10
Source: Imetrics Survey, September 2013
Frequency Distribution Score
Perceived
E-­‐Commerce
Readiness
of
Retailers
&
Wholesalers
as
Evaluated
by
156
Digital
Influencers
on
a
scale
from
0
to
10

34. E-­‐COMMERCE
MATURITY
SCORECARD
Perceived
E-­‐Commerce
Readiness
of
Service
Companies
as
Evaluated
by
160
Digital
Influencers
on
a
scale
from
0
to
10
Source: Imetrics Survey, September 2013
Frequency DistributionScore
Perceived
E-­‐Commerce
Readiness
of
Service
Companies
as
Evaluated
by
150
Digital
Influencers
on
a
scale
from
0
to
10

35. E-­‐COMMERCE
MATURITY
SCORECARD
Respondent
Profile
by
Gender
Source: Imetrics Survey, September 2013
FemaleMale
Respondent
Profile
by
Age
Below 30
30 and
above
69%31% 68%
32%

36. E-­‐COMMERCE
MATURITY
SCORECARD
Respondent
Profile
by
Profession
Source: Imetrics Survey, September 2013
FemaleMale
Respondent
Profile
by
EducaSon
E-Commerce
Related Others
College &
Up
55%
45%
96%
4%

37. Join
the
panel:
Voice
of
Digital
Future
For
be;er
e-­‐commerce
and
digital
markeHng
metrics
in
the
Philippines.
@digitalfilipino

38. Learn
more
h;p://digitalfilipino.com/e-­‐commerce-­‐index-­‐philippines/
Contact
Jane;e
Toral
Twi;er:
@digitalfilipino
Mobile:
+63-­‐920-­‐9508696