Nine (9) category winners in the DigitalFilipino - Search Profile Index Social Networking Awards were recognized last September 13, 2011. Full list of winners can be found at http://www.digitalfilipino.com/winners-digitalfilipino-and-search-profile-index-social-networking-awards-2011

1. Social
Networking
Awards
2011
DigitalFilipino.com
Club
and
Search
Profile
Index

2. History
• The
awards
started
in
2009
• Aims
to
recognize
the
best
pracHces
in
Social
Networking
and
Social
Media
markeHng.
• An
acHvity
organized
under
the
DigitalFilipino
Club
(hLp://e-­‐commercephilippines.com)

3. 2009
Winners
• Jollibee
Sulit
Sarap
Challenge
• myPonds
7-­‐Days
Beauty
Blog
• Clean
&
Clear
My
BeauHful
Ride
Video
Contest
• $3
for
Cagayan
De
Oro
City,
PH
Flash
Flood
• Fully
Booked
Bloggers
Event
• Busby
SEO
Test

6. $3 for Cagayan de Oro City,
PH Flash Flood

11. 2010
Winners
• Shop
and
Share
• ValenHne
Love-­‐oratory
• Lola
Techie
postcard
making
• Slurpee
/
7-­‐Eleven
+
contest
Grand
Chase
• #BangonPinoy
Advergaming
campaign
• Catch
a
Real
Leaf:
A
• Marlboro
Black
Lounge
Paparazzi
blog
contest
Game
• Buddy
Gancenia
• MTV
Emerge
• Havaianas
Pledge
Original
Campaign

12. In
2009,
Havaianas
created
a
movement
calling
people
to
only
"wear
original"
Havaianas
flip-­‐flops
and
curb
the
proliferaHon
of
local
imitaHons
and
products
that
bastardized
the
brand.
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Media
Sharing
category)

13. Brand
Background
Real
Leaf
green
tea
is
the
newest
ready-­‐to-­‐drink
(RTD)
tea
in
the
market
launched
mid-­‐2009.
Real
Leaf
is
brewed
from
100%
whole
green
tea
leaves,
naturally
packed
with
Theanine,
with
a
delicious
hint
of
fruit
and
honey.
The
Challenge
• Reinforce
strong
challenger
status
by
demonstraHng
that
key
influencers
have
already
switched
into
the
brand
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Blog
category)

14. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Media
Sharing
category)

15. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Social
Network
category)

16. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Social
Network
category)

18. Slurpee
/
Grand
Chase
Purchase
a
22oz.
Slurpee
Grand
Chase-­‐themed
Flavor
Add
P2.00
and
get
1
of
9
Collectible
Item
Redemption
Cards
Find
the
Slurpee
/
7-­‐Eleven
NPC
within
Grand
Chase
and
enter
your
code
Get
these
awesome
In-­‐Game
items!
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Virtual
Worlds
/
Gaming
category)

19. The
MARLBORO
Black
Lounge
An
online
member-­‐get-­‐
member
promo;on
which
aimed
to
grow
the
number
of
Marlboro
Adult
Smoker
Database
members,
while
at
the
same
Hme
support
the
launch
of
the
brand’s
newest
variant
–
Marlboro
(Black)
Menthol.
*Promo
period:
Sept
1
–
Oct
5,
or
when
the
50
Black
Lounges
are
completed
–
whichever
comes
first.
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Virtual
Worlds
/
Gaming
category)

20. • Online
contest
open
to
all
sulit.com.ph
members
• SuliHzens
were
asked
to
create
their
own
ValenHne’s
Day
postcard
for
their
loved
one
using
any
computer
sojware,
with
a
5.83
x
7.87
dimension
and
email
it
to
sulit.com.ph
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Forum
category)

21. http://buddygancenia.com/blog/rates
- landing page for the link-building
campaign.
- All the necessary information about the
videographer, contact details, the
products and services, the rates and
sample videos are all in this page.
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Search
Engine
MarkeHng
category)

22. 2011
Awards
Lessons
Learned
• Widgets
and
add-­‐ons
sHll
untapped
in
various
social
media
campaigns.
• Use
of
social
networks
as
a
plamorm
for
e-­‐
commerce
emerges
with
payment
systems
in
place.
• Offline
and
online
integraHon
campaigns
executed
creaHvely
this
year.

23. Social
Networking
Awards
2011
Winners
In
collaboraHon
with
SearchProfileIndex.com

24. Social
Shopping
Cashsense
Category
Shop
&
Pay
Cash
Winner

25. Photo,
Video,
Media
Sharing
Category
What
I
Want
for
Christmas
Photo
Contest

26. Micro-­‐blog
Category
Twes;val
Manila
2011

27. Blog
Category
My
Million
Hectare
Run

28. Buy
it.
Sell
it.
Sulit!
Banner
Making
Contest
Search
Engine
Marke<ng
Category

29. Forums
Category
TV5
Bagets
Na;on

30. 7-­‐Elec;ons
Gulp
Your
Vote
Loca<on-­‐Based
Category

31. Social
Games
Category
Winner
Alter
Space
Game

32. Social
News,
Bookmarking,
and
Media
Vo<ng
Category
Clear
Swap
Challenge

33. Full
details
about
the
winners
posted
at
hLp://bit.ly/social2011winners
Hope
you
can
join
the
Social
Networking
Awards
2012