A look into the top restaurant and food chain outlets who used the Internet to foster e-commerce and promote through digital marketing. Ranking was based on Alexa, Facebook Fan Page count, and Open Site Explorer. Presented by Janette Toral during her talk at Endurun Colleges last September 16, 2011. Full story at http://www.digitalfilipino.com/top-restaurant-and-food-chain-players-online

1. Top
12
Restaurant
/
Food
Players
Online
(Philippines)
Jane;e
Toral
h"p://www.digitalfilipino.com

2. h;p://www.goldilocks.com.ph/
#12

3. h;p://www.greenwich.com.ph/
#10

4. h;p://chowkingdelivery.com/
#9
h;p://www.chowking.com/

5. #8
h;ps://www.shakeyspizza.ph/

6. h;p://www.maxschicken.com/
#7

7. #5
h;p://www.redribbonbakeshop.com.ph/

8. h;p://www.mcdelivery.com.ph/
#3
h;p://www.mcdonalds.com.ph/

9. #2
h;p://www.pizzahut.com.ph/

10. #1
h;p://www.jollibee.com.ph/
h;p://jollibeedelivery.com/

11. ObservaOons
• Fosters
ordering
online.
• Engage
customers
and
target
prospects
through
brand
expression.
• Earlier
players
were
able
to
capitalize
on
“likes”
and
“tags”
via
Facebook
to
boost
their
following.
• When
compeOng
brands
are
acOve
online,
higher
level
of
engagement
efforts
expected.
• New
players
tend
to
be
acOve
socially
online
but
neglect
their
website.

12. Full
deck
with
explanaOon
for
each
to
be
posted
in
DigitalFilipino
Club
h;p://www.e-­‐commercephilippines.com