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Social Networking using the Internet

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Janette Toral
Janette Toral

A presentation given at the "2nd National Conference of Nutrition Action Officers." organized by the National Nutrition Council last July 13, 2012.

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Social  Networking  using  the   Internet   Jane5e  Toral  
Despite  this  stability,  overall  engagement  is  on  the  rise.   Social  networking  now  dominates…   Select  Monthly  Online  Ac/vi/es  (%)     2009   2010   2011   Visi8ng  Social  Networking  sites     51*   53   82   Search       58   76   80   Instant  messaging     63   68   69   Internet  Portal     54   73   67   Visi8ng  public  chat  rooms   54   67   65   Email     63   65   64   Played  games  online     53   45   54   Listen  to  songs  in  music  websites   -­‐   -­‐   45   Downloaded  or  uploaded  music  files  online     25   37   37   Shared/posted  something  online  that  you  created   15   24   36   Ac8vi8es  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011   *  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums   Base:  Past  month  Internet  users  aged  10+  across  Na8onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  
Social  networking  101   •  Tradi8onal  or  in-­‐person  ac8vi8es  done  online.  
Types  of  Social  Media  sites   •  Blogs   •  Media  sharing   •  Microblogs   –  YouTube   –  Twi5er   –  Flickr   •  Social  networks   •  Social  bookmarking  /   –  Facebook   vo8ng   –  MySpace   –  Digg   –  Friendster   –  Delicious   –  LinkedIn   –  StumbleUpon   –  Plaxo   •  Review   –  Ning   •  Forums   •  Virtual  worlds  
h5p://bit.ly/chitjuan   Use  social  media  to  engage,   generate  results,  proac8vely   connect.  
h5p://www.coffeeboard.com.ph/  
h5p:/mul8ply.com/marketplace  
Help  me  belong…   Help  me  be  significant…   Source:  h5p://mobileyouth.org  
Home,  Hangout,  Hideout   Study  the  market  where  they  are.   Monitor  our  audience.   Source:  h5p://mobileyouth.org  
#  Prepare  for   the  sweet   spot   #  Home,   hangout,   hideout   h5p://business.manilastandardtoday.com/2012/03/28/tetangco-­‐says-­‐popula8on-­‐will-­‐bolster-­‐ growth/  
#  Build  communi8es   Brains  on  Fire   Book  reference:  
Ideal  waist  measurement   •  For  women?   •  For  men?  
h5p://www.coachjimsaret.ph  
h5p://www.coachjimsaret.ph  
h5p://www.ivi.com.ph  
Would  you  like  to  use  social  network   to  promote  your  advocacy  online?  
Partner  with  influencers   •  Reach  out  to  media  and  bloggers  to  spread  the   word  about  your  advocacies.  
Resonate!   •  Focus  on  what  ma5ers  to  your  audience.   –  Educate  the  parents  on  proper  nutri8on.   •  Change  their  food  preferences.   –  Give  prac8cal  advice.   •  How  to  prepare  the  food?   –  Give  nutri8onal  info  based  on  what  to  monitor.   •  Calorie  count   •  Protein   •  Carbohydrates   •  Fats   •  Sodium  consump8on  
Use  social  media   •  YouTube  /  Vimeo   –  Downloadable  videos  that  concerned  ci8zens  can  use  to   educate  others.   •  Facebook   –  Prac8cal  8ps  that  can  be  immediately  used  or  applied.   •  Make  me  feel  that  NNC  is  a  reliable  friend.   –  Be  the  Filipino’s  “nutri8on  authority”  based  on  how  you   impact  our  lives  and  empower  us  to  help  others.   •  DON’T  LET  BRANDS  TELL  FILIPINOS  WHAT  IS  GOOD  FOR   THEM!   –  Look  at  our  various  health  issues  today  due  to  wrong  food   choices.  
Howtofascinate.com  
Last  minute  reminders   •  Remind  people  to  be  wary  of  fads  and  experts.   –  Not  everyone  who  ranks  as  #1  in  search  engine  results   or  products  who  claims  to  be  #1  are  really  what  they   are.   •  Ques8on  creden8als  when  necessary.   •  Look  at  impact  or  results  achieved.     •  Watch  out  un-­‐validated  claims.   •  Knowledge  is  power.   –  Use  your  social  network  to  spread  nutri8onal   knowledge.   –  Correct  misinforma8on.  
h5p://slideshare.net/jane5etoral  

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Social Networking using the Internet

  • 1. Social  Networking  using  the   Internet   Jane5e  Toral  
  • 2. Despite  this  stability,  overall  engagement  is  on  the  rise.   Social  networking  now  dominates…   Select  Monthly  Online  Ac/vi/es  (%)     2009   2010   2011   Visi8ng  Social  Networking  sites     51*   53   82   Search       58   76   80   Instant  messaging     63   68   69   Internet  Portal     54   73   67   Visi8ng  public  chat  rooms   54   67   65   Email     63   65   64   Played  games  online     53   45   54   Listen  to  songs  in  music  websites   -­‐   -­‐   45   Downloaded  or  uploaded  music  files  online     25   37   37   Shared/posted  something  online  that  you  created   15   24   36   Ac8vi8es  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011   *  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums   Base:  Past  month  Internet  users  aged  10+  across  Na8onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  
  • 3. Social  networking  101   •  Tradi8onal  or  in-­‐person  ac8vi8es  done  online.  
  • 4. Types  of  Social  Media  sites   •  Blogs   •  Media  sharing   •  Microblogs   –  YouTube   –  Twi5er   –  Flickr   •  Social  networks   •  Social  bookmarking  /   –  Facebook   vo8ng   –  MySpace   –  Digg   –  Friendster   –  Delicious   –  LinkedIn   –  StumbleUpon   –  Plaxo   •  Review   –  Ning   •  Forums   •  Virtual  worlds  
  • 5. h5p://bit.ly/chitjuan   Use  social  media  to  engage,   generate  results,  proac8vely   connect.  
  • 7.
  • 8.
  • 10.
  • 11. Help  me  belong…   Help  me  be  significant…   Source:  h5p://mobileyouth.org  
  • 12. Home,  Hangout,  Hideout   Study  the  market  where  they  are.   Monitor  our  audience.   Source:  h5p://mobileyouth.org  
  • 13. #  Prepare  for   the  sweet   spot   #  Home,   hangout,   hideout   h5p://business.manilastandardtoday.com/2012/03/28/tetangco-­‐says-­‐popula8on-­‐will-­‐bolster-­‐ growth/  
  • 14. #  Build  communi8es   Brains  on  Fire   Book  reference:  
  • 15. Ideal  waist  measurement   •  For  women?   •  For  men?  
  • 16.
  • 17.
  • 21.
  • 22.
  • 23. Would  you  like  to  use  social  network   to  promote  your  advocacy  online?  
  • 24. Partner  with  influencers   •  Reach  out  to  media  and  bloggers  to  spread  the   word  about  your  advocacies.  
  • 25. Resonate!   •  Focus  on  what  ma5ers  to  your  audience.   –  Educate  the  parents  on  proper  nutri8on.   •  Change  their  food  preferences.   –  Give  prac8cal  advice.   •  How  to  prepare  the  food?   –  Give  nutri8onal  info  based  on  what  to  monitor.   •  Calorie  count   •  Protein   •  Carbohydrates   •  Fats   •  Sodium  consump8on  
  • 26. Use  social  media   •  YouTube  /  Vimeo   –  Downloadable  videos  that  concerned  ci8zens  can  use  to   educate  others.   •  Facebook   –  Prac8cal  8ps  that  can  be  immediately  used  or  applied.   •  Make  me  feel  that  NNC  is  a  reliable  friend.   –  Be  the  Filipino’s  “nutri8on  authority”  based  on  how  you   impact  our  lives  and  empower  us  to  help  others.   •  DON’T  LET  BRANDS  TELL  FILIPINOS  WHAT  IS  GOOD  FOR   THEM!   –  Look  at  our  various  health  issues  today  due  to  wrong  food   choices.  
  • 28. Last  minute  reminders   •  Remind  people  to  be  wary  of  fads  and  experts.   –  Not  everyone  who  ranks  as  #1  in  search  engine  results   or  products  who  claims  to  be  #1  are  really  what  they   are.   •  Ques8on  creden8als  when  necessary.   •  Look  at  impact  or  results  achieved.     •  Watch  out  un-­‐validated  claims.   •  Knowledge  is  power.   –  Use  your  social  network  to  spread  nutri8onal   knowledge.   –  Correct  misinforma8on.