Tackled ten (10) things to know about Internet marketing and social networking from entrepreneurs perspective. Event participants are mostly college students, public sector employees, and SMEs. Presented during BlogWord Philippines: North Luzon E-Commerce Congress event last July 26, 2010 at Music Warehouse organized by Asian Institute of E-Commerce and The Social Thinkers. The video presentation can be found at http://www.eradioportal.com/index.php?p=7&type=2&sec=4&aid=96

1. Internet
Marke*ng
&
Social
Networking
for
Entrepreneurs:
10
Things
to
Know
Jane@e
Toral
h@p://www.e-­‐commercephilippines.com
h@p://www.digitalfilipino.com

2. #1
Website
designed
to
meet
user
needs.

4. #2
Build
your
targeted
database
with
e-­‐mail
marke;ng.

7. New
e-­‐mail
marke*ng
systems
like
Flowtown.com
has
also
integrated
social
media
component.

8. Sponsored
ads
through
Google
Adwords
#3
Adver;se
to
gain
immediate
visibility
and
test
ideas.

9. Sponsored
ads
through
Yahoo
Search
Marke*ng

11. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Media
Sharing
category)
#4
Par;cipate
or
organize
user
generated
content
ac;vi;es.

12. The
campaign
also
leveraged
customers'
love
for
the
brand
and
more
importantly
-­‐
Filipinos'
obsession
with
sharing
photos
on-­‐line,
as
seen
by
the
numerous
posts
on
the
pledge
wall.
This
feature
became
the
primary
driver
of
site
traffic
as
visitors
shared
their
pictures
on
the
pledge
wall
on
their
social
network
pages.

13. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Blog
category)
#5
Get
bloggers
to
write
about
you.

14. 1st
place:
Mommy
Talks
by
Precious
Bahin*ng
h"p://www.mommytalks.net/2010/01/real-­‐leaf-­‐paparazzi.html

15. Search
Results
for:
“Real
Leaf”
Google
Top
10
results
Before:
1
video,
1
employee
post
Aer:
8
on
the
Top
10
search
results

16. How?
Components?

17. #6
Amplify
through
Facebook.
(but
don’t
SELL)

19. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Social
Network
category)

20. #7
Be
relevant
in
TwiRer.

21. Twi@er
stream

25. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Micro
Blog
category)

26. What
people
Search
for
on
the
Net
Base:
Past
month
Internet
users
aged
10+
across
Na;onal
Urban
Philippines
who
have
used
a
search
engine
in
the
past
month
Source:
Yahoo!-­‐Nielsen
Net
Index
2010
#8
Make
your
own
video

27. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Media
Vo*ng
category)
BACKGROUND
Apl de Ap + MTV Asia + PH DOT
were in search for the next unsigned
PINOY ARTIST

29. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Search
Engine
Marke*ng
category)

30. #9
Engage
your
community
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Forum
category)

31. Slurpee
/
Grand
Chase
Purchase
a
22oz.
Slurpee
Grand
Chase-­‐themed
Flavor
Add
P2.00
and
get
1
of
9
Collectible
Item
Redemption
Cards
Find
the
Slurpee
/
7-­‐Eleven
NPC
within
Grand
Chase
and
enter
your
code
Get
these
awesome
In-­‐Game
items!
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Virtual
Worlds
/
Gaming
category)

32. The
MARLBORO
Black
Lounge
An
online
member-­‐get-­‐
member
promo;on
which
aimed
to
grow
the
number
of
Marlboro
Adult
Smoker
Database
members,
while
at
the
same
*me
support
the
launch
of
the
brand’s
newest
variant
–
Marlboro
(Black)
Menthol.
*Promo
period:
Sept
1
–
Oct
5,
or
when
the
50
Black
Lounges
are
completed
–
whichever
comes
first.
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Virtual
Worlds
/
Gaming
category)

33. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Social
Network
category)

35. #10
Put
your
business
on
the
map.

37. Thank
you!
h@p://www.e-­‐commercephilippines.com
h@p://www.searchprofileindex.com