5. DigitalFilipino.com
Club
• h2p://www.e-‐commercephilippines.com
• Free
research
reports,
markeAng
assistance,
referrals,
and
consulAng.
• Have
individual,
SME,
and
corporate
membership
• Nearly
100
members.
6. Despite
this
stability,
overall
engagement
is
on
the
rise.
Social
networking
now
dominates…
Select
Monthly
Online
Ac/vi/es
(%)
2009
2010
2011
VisiAng
Social
Networking
sites
51*
53
82
Search
58
76
80
Instant
messaging
63
68
69
Internet
Portal
54
73
67
VisiAng
public
chat
rooms
54
67
65
Email
63
65
64
Played
games
online
53
45
54
Listen
to
songs
in
music
websites
-‐
-‐
45
Downloaded
or
uploaded
music
files
online
25
37
37
Shared/posted
something
online
that
you
created
15
24
36
AcAviAes
showing
significant
increase
at
95%
confidence
levels
between
2009
and
2011
*
Note.
The
2009
figure
for
social
networking
includes
community
groups
/forums
Base:
Past
month
Internet
users
aged
10+
across
NaAonal
Urban
Philippines
Source:
Yahoo!-‐Nielsen
Net
Index
2010,
2011
7. Social
networks
start
with
‘close
contacts/rela/ons’…
but
quickly
move
to
less
familiar
circles…
Connec/ons
on
Social
Networking
sites
(%)
Question: Who are the people you interact with regularly on these Social Networking sites?
Base: Past month Internet users aged 10+ across National Urban Philippines who have visited social networking sites in Past 3
months
Source: Yahoo!-Nielsen Net Index 2011
8. What
is
E-‐Commerce?
• E-‐Commerce
is
the
exchange
of
informaAon
or
transacAons
using
any
form
of
electronic
communicaAon.
• Covers
both
commercial
and
non-‐commercial
transacAons
(Republic
Act
8792,
The
E-‐Commerce
Law)
• The
Internet
is
the
informaAon
highway
or
public
network
where
e-‐commerce
and
various
forms
of
communicaAon
take
place.
• E-‐commerce
that
takes
place
over
the
Internet
is
ofen
referred
to
as
Internet
Commerce.
• Mobile
Commerce
-‐
transacAon
takes
place
in
mobile
devices
such
as
cellular
phone
and
personal
digital
assistant
(PDA).
9. The
backdrop
to
e-‐commerce
in
Philippines
Tradi/onal
Presence
of
High
reliance
on
IT
and
Banking
counterfeits
and
inter-‐personal
infrastructure
trade
legacy
knock-‐offs
rela/onships
“evolving”
Lack
of
‘accreditaAon
and
Buyers
need
Buyers
feel
Low
levels
of
guarantees'…
to
ensure
the
comfort,
confidence/
by
default
quality
by
dealing
with
trust
in
modern
trade
physical
known
transacAng
actually
inspecAon
vendors
online
encourages
desAnaAon
shopping
There
is
an
inherent
reluctance
to
“trade”
through
the
Internet
Digital
Philippines
2011
Yahoo
–
Nielsen
Net
Index
10. Payments
largely
made
offline,
given
current
trust
and
comfort
levels
with
e-‐payment
Payment
methods
(%)
Cash
(face
to
face)
53
Credit
card
36
Transfer
via
ATM/Bank
10
Internet
Banking
9
Deposited
cash
at
bank
branch
4
Online
accounts
such
as
Paypal
1
Cheque
1
Debit
card
1
Digital
Philippines
2011
Yahoo
–
Nielsen
Net
Index
12. What
Pinoys
found
most
as
effecAve
medium
for
adverAsement?
• Television
–
37%
• Internet
–
25%
• Radio
–
6%
• Newspapers
–
5%
• Magazines
–
4%
Source:
Synovate
Media
Atlas
h2p://bit.ly/nQUx1t
13. From
family
delicacy
gifs
to
full-‐blown
export
business.
h2p://bit.ly/pinoydelikasi
36. The
Social
Object,
in
a
nutshell,
is
the
reason
two
people
are
talking
to
each
other,
as
opposed
to
talking
to
somebody
else.
-‐
Hugh
Macleod
Source:
h2p://gapingvoid.com/so/
40. When
do
people
share?
• When
customers
trust
you.
• When
customers
care
about
your
brand.
• Your
stories
are
exciAng.
• When
you
get
people
part
of
something
bigger
than
your
brand.
• When
you
bring
people
of
common
interest
together.
• When
you
make
your
customers
feel
like
an
authority.
• When
you
make
your
audience
think.
• You
know
and
understand
your
audience.
• You
use
e-‐mail
effecAvely.
Inspired
by:
h2p://bit.ly/nGytuN
41. Social
Media
Best
PracAces
• Post
interesAng
stuff
(less
brand
but
more
interesAng
informaAon)
• Post
consistently.
• Post
ofen.
• Get
the
community
involved
• Have
a
theme.
Source:
h2p://socialfresh.com/brands-‐on-‐instagram/
42. Driving
E-‐Commerce
via
Facebook
• Likeable
wall
post.
• Exclusivity
with
promoAons.
• Add
incenAves
with
one-‐Ame
promo
codes,
coupons,
shipping.
• Solicit
input
on
how
you
can
improve.
• Share
news
beyond
retail.
• Use
it
for
customer
service
–
enable
reviews.
• Flash
sales,
group
buy
offers,
contest.
h2p://bit.ly/rtcr5i
45. 5
stages
of
customer
buying
cycle
• Awareness
• ConsideraAon
• Preference
/
Intent
• Purchase
• Repurchase
Make
content
available
through
the
right
channels
h2p://bit.ly/oWYQq4
48. Abandon
shopping
cart
• Do
the
two
step
– 1st
step
is
name
and
email
address
• Make
your
message
immediate
(within
24
hours)
• Express
concern.
(reminder)
• Offer
incenAves
• Get
them
to
take
another
acAon.
h2p://bit.ly/nvTrgb
50. E-‐Commerce
Project
Plan
• Workshop
• Technical
specificaAons
• Align
with
strategic
plan
• Legal
• Market
and
compeAAve
• TesAng
research
• Security
• CompeAAve
advantage
• Customer
service
• Product
or
service
plan
• LogisAcs
• Partners
• Payment
• MarkeAng
• Maintenance
• Success
criteria
• Budget
• Content
plan
51. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Be
Useful
52. Ways
to
accept
payment
• Cash
–
person
to
person
• Bank
deposit
• Remi2ance
service
• Credit
card
• SMS
53. Life
Cycle
of
a
Transac/on
-‐
Authoriza/on
1.
Consumer
Selects
goods
2.
Website
redirects
3.
Gateway
accepts
to
purchase
Consumer
to
Payment
payment
details
from
Gateway
Consumer
4.
Gateway
encrypts
transac/on
and
8.
Acquirer
passes
transmits
to
Acquirer.
transac/on
result
to
Gateway.
7.
Issuer
check
for
sufficient
funds
and
provides
Card
Authoriza/on
Network
5.
Acquirer
sends
6.
Card
Network
routes
transac/on
to
Card
transac/on
to
Issuer
of
Network
Credit
Card
54. Life
Cycle
of
a
Transac/on
-‐
SeWlement
1.
Gateway
closes
off
Batch
and
transmits
to
Acquirer
5.
Acquirer
Makes
Deposit
to
Merchant’s
Account
4.
Issuer
Debits
Card
Holder’s
Account
Card
Network
3.
Card
Network
seWles
2.
Acquirer
sends
Batch
to
transac/on
by
paying
Acquirer
Card
Network
and
debi/ng
Issuer
Account