2. E-‐mail
Marke@ng
• Type
• Tools
– Series
– Regular
email
(bcc
– Announcement
based
recipients)
– Newsle1er
– E-‐mail
marke@ng
system
• GetResponse
• Premise
• Aweber
– Permission
given
or
• Constant
Contact
implied
• FlowTown
– Iden@ty
disclosure
– Unsubscribe
op@on
3. E-‐Mail
Marke@ng
• DigitalFilipino.com
/
Jane1e
Toral
situa@on
– In
2003,
contempla@ng
whether
a
new
e-‐
commerce
book
will
make
sense
in
the
market
– Test
the
market
by
offering
the
book
content
for
free
and
get
feedback.
– Test
how
much
of
the
market
will
be
interested
in
purchasing
the
book.
4.
5.
6. Results
• Launched
June
2,
2003
• Reached
1000
subscribers
in
one
month.
3000
by
year-‐end
2003.
• Conversion
rate
to
paying
buyers
was
3%
• Content
revised
5x
prior
to
publishing.
• Book
published
by
McGraw-‐Hill
Educa@on
Asia
– First
Filipino
author
published.
– Released
May
2004
(sold
out)
• Created
a
niche
database
– Organized
DigitalFilipino
E-‐Commerce
Forum
in
2004
(Cebu
and
Manila).
• Won
CITEM
E-‐Services
Best
e-‐Learning
Product
Award
runner-‐up
for
2004.
21. E-‐Learning
can
click
if….
• Time
and
resources
are
limited.
• Unique
content.
• Interac@ve
with
demonstra@ons
• Friendly
speaker.
• Exercises
needs
to
be
challenging
–
can’t
be
easily
cheated.
• Keep
in
touch
with
students.