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Bloggers as Digital Influencers #iblog9

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Janette Toral
Janette Toral

Discussion on why bloggers should regard themselves as digital influencers. What bloggers can do to build a unique path for themselves and focus on what they want to achieve on the long term. A talk given by Janette Toral last May 31, 2013 at iBlog: the 9th Philippine Blogging Summit.

Weiterbildung und PersönlichkeitsentwicklungTechnologieBusiness
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BLOGGERS AS DIGITAL INFLUENCERS Janette Toral@digitalfilipino
Reach Relevance Resonance
Create good content – FOCUS!!!Twitter: @digitalfilipino
PEOPLE FALL IN LOVE WITH THE STORY.
HONEST CONVERSATION CREATES ADVOCATES. Advocates are better marketers. "Don't focus on trying to fix your flaws. Embrace your flaws. Understand them. Respect their liabilities, yet realize that they're entwined with your most vivid qualities. Your flaws make your most fascinating strengths possible." - Sally Hogshead
Be verified
Be social media friendly Engage online and offline. Use Klout to monitor your performance.
CHOOSE YOUR BATTLES “Are you battle-tested?” ONLINE DEBATE REPUTATION ATTACKS SATIRE ANONYMOUS ATTACKS @digitalfilipino
Build a movement – not a campaign.
BE COMPETITIVE
http://influencerbootcamp.digitalfilipino.com http://ecommercebootcamp.digitalfilipino.com http://digitalfilipino.com

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