Search Mojo is a search engine marketing firm that helps companies achieve high rankings on Bing. Bing is Microsoft's search engine that now powers Yahoo's search results, giving it a large market share. To rank well on Bing, companies should submit their sitemap to Bing Webmaster Tools, optimize their site for keywords by including them in titles, meta descriptions and throughout content, and build two-way links from relevant sites. Ecommerce sites can list products on Bing Shopping and join the Bing Cashback program to boost clicks and sales.

1. Achieving High Rankings in the Bing Search Engine

2. About Search Mojo Search engine marketing firm founded in 2005 Search engine optimization (SEO) Pay-per-click advertising management (PPC) Post-click marketing Offices in Charlottesville, Va. and Denver, Colo. Featured in the Washington Post, B2B Magazine, MarketingSherpa, Visibility Magazine and many blogs, including Marketing Pilgrim and Search Engine Journal Speakers at PubCon and Search Engine Strategies Clients include: MazdaUSA, National Geographic, American Heart Association, Clorox, Taco Bell, American University

3. Bing Overview

4. What is Bing? Recently re-released version of MSN’s search engine Microsoft’s goal was to organize information according to better relevancy

5. Why Worry about SEO for Bing? Just announced: Bing will power Yahoo’s search results Will give Bing nearly 30% of search market share Currently about 5% of search market share Google has about 70% search market share

6. Components of Bing Search Results Explore pane Quick tabs Related searches Best match Chosen based on: Query volume Chosen by Bing team – not automated Document preview Enabled by default

7. How Bing Usability Compares Source: usercentric.com

8. Best SEO Practices for Bing

9. Bing Webmaster Center Like Google Webmaster Tools Submit your XML sitemap Can be the same as your Google sitemap Ecommerce sites: Upload products http://www.bing.com/toolbox/

10. Technical Issues Make sure your HTML code is valid and complete Fix broken links 301 redirect old pages to new locations Implement a robots.txt file Include in-site text links Can be in main navigation or within page content

11. Website Content Keyword should appear in: Filename Title tag Meta keyword Meta description Heading tags (H1, H2, etc.) Bold text Link text Overall content of the page Try to have at least 300 words or more on a page

12. Meta Description and Title Tags Use a unique title and description tag on each website page Title tag appears as link in search engine ranking Meta description appears as description in search engine ranking Offers great opportunity to write compelling copy to improve click through Ranked sites that show the searched keyword in the title and description have a higher click through rate than those that do not. (MarketingSherpa)

13. Keyword Density Number of times a keyword appears in overall written page content Don’t overrun page with too many keywords For Bing, focus on no more than 2 keywords per page Content should remain readable Avoid keyword “stuffing” Good keyword density: 2-4% Keyword Density Tool: http://www.gorank.com/seotools

14. Inbound Links Inbound links are hyperlinks from one domain to another Google views inbound links as a type of “vote” from website for another site Link Popularity = the number of inbound links pointing to your website Include keyword in the anchor text of inbound links To tell which types of inbound links Bing values for your site, check the Bing webmaster tools Popularity Tool: http://siteexplorer.search.yahoo.com

16. One-way

17. They link to you, but you do not provide a link back.

18. Reciprocal

19. You exchange links with the third party – you have a link to them on your site and they have a link to you on theirs.

20. Paid

22. For Ecommerce Sites… Enter your site in Bing Shopping Consider participating in “Bing Cashback” program According to Bing, eBay realized: 10x increase in clicks 7x increase in sales 4x return

24. Contact Information Janet Driscoll Miller Lead Search Strategist Search Mojo e: jmiller@search-mojo.com o: 800-939-5938 x101 t: @janetdmiller, @searchmojo w: www.search-mojo.com b: blog.search-mojo.com