Here's a talk I gave at the 2016 Open edX conference. Link to session description here: https://2016openedxconference.sched.org/event/61Nc/increasing-content-reuse-and-user-engagement-across-open-edx

1. Increasing content reuse &
user engagement
Jane Park / @janedaily
janepark@creativecommons.org
+

2. Basics?
State of the Commons
New Strategy
Open edX + CC
Other OER platforms
Discussion

3. • What do your users want?
• What motivates them to share on
your edX instantiation?
• What “gratitude” features might
further motivate them to share?
Your users

4. Basics

5. A simple, standardized,
legally robust way to grant
© permissions to cultural
works and data

7. § Enable © holders to grant copy and
reuse permissions to the public
§ 6 licenses:
§ Some grant commercial uses
§ Some grant derivative uses
§ All require attribution
CC Licenses

8. § Attribution
§ ShareAlike
§ NonCommercial
§ NoDerivatives
4 Elements

9. Public Domain Dedication
Licenses

11. State of the
Commons

17. New Strategy

18.
Discovery
Collaboration
Advocacy
Light up the Commons

19. We are working to make
platforms more discoverable,
collaborative, and user-driven.
Each contribution to the
commons should be a joyful act
for users.

23. Open edX + CC
Has: Base Integration
Needs:
- Discovery
- Collaboration
- Analytics

26. § License display is hidden, not linked
§ No clear indication that course can be
reused and remixed
§ Search filter for reusable CC courses?
§ Course downloadability?
§ Remix capability on platform?
§ Automatic or easy attribution?
Open edX integration

30. OER Platforms:
Discovery

31. § CC BY-licensed textbook platform
§ 1/5 degree-granting U.S. colleges
have adopted the textbooks
§ $39 million in savings so far for
academic year 2015/16
§ Additional stats à
OpenStax

36. § Wordpress CC-licensing plugin:
creating & managing more attributions
on Lumen platform
§ CC LTI plugin – embed CC content in
LMS
§ CC Thin Common Cartridge plugin –
export CC content with LTI links to WP
Lumen Learning

39. OER Platforms:
Collaboration

40. § CC BY-SA-licensed OER platform
§ Organizes content into textbooks but
also subject matter “hubs”
§ Community of contributors
§ Usage analytics; featured in 2015
State of the Commons
Boundless

43. § Attribution, credit
§ Thanks for contributions; connecting
users to creators; creators to creators
§ Surfacing impact your work had in the
community
§ We’re still figuring it out! Ideas?
What do we mean by
Gratitude?

46. OER Platforms:
Analytics

47. § Total contributions under CC
§ Inactive vs. active contributors
§ Total views of CC content
§ Geographic breakdown
§ Type of user
Boundless

49. Ø 2015 report à growth, some breadth, some use
Ø 2016 report à keep baseline; increase global
breadth; add usability, vibrancy… feat. super
interesting content use stat or story from each
platform
State of the Commons

50. Discussion

51. • What do your users want?
• What motivates them to share on
your edX instantiation?
• What “gratitude” features might
further motivate them to share?
Your users

52. • How can we clarify intent behind contributions?
• How can we encourage reuse of content across
and off platforms?
• Can we create spaces that facilitate sharing and
remix on the platform?
• Can we effectively creating a culture of sharing
and remix through gratitude or other social
features?
Questions

53. Ø One search, all CC-enabled platforms
Ø Information about platforms in results
New CC search