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Collaboration in eco-systemen and
value chains
Extract from a presentation on the
start event of CORE – 07/02/2013
Jan De Kezel
©2011-2013 Createlli®
Collaboration
in ecosystems
and
valuechains is
vital….
…and
challenging
Barriers for collaboration in networks
80% of project
managers indicated:
“collaboration in my
value chain is a very
difficult challenge”
06/25/13
©2011 - 2013 Createlli®
3
Time &
Resources
Trust &
Confidentiality
Knowledge
Gap
Access to key
players
4 main barriers
‘Trust and
confidentiality’ is the
most critical
Solutions to
establish trust
& successful
collaboration
in an eco-
system?
4 06/25/13
©2011 - 2013 Createlli®
A Nobel prize for…
Collaboration!
Elinor Ostrom
1933-2012
Nobel prize economy 2009
Management of ‘Common
Pool Resources’: water
resource, fish ground,
woods, oil …
Researched 1000 cases of
successful (>100-500 years
of prosperity) and failing
ecosystems (exhausted,
disappeared...)
How to create a learning eco-system with growing
trust, increasing collaboration and results?
06/25/13
©2011-2013 Createlli®
7
12
06/25/13
©2011 Createlli® Patent Pending
8
1. Continuous
monitoring of
&
visibility on
results
2. Communication
- informal
- share insights
- solve conflicts
12
3. Transparent
Reputation is key
- can I trust the
others?
4. High marginal return:
collaboration benefits
are direct and clear
06/25/1312
5. Long term vision & tradition of
collaboration
6. Voluntary systems
work better
- entry & exit capability
123
7. Systems with sanctions
work better, if… :
-Participants agreed on
the rules
-Sanctioning is close to
norms & values
06/25/1315
8. Nested Communities:
- Apply all previous 7
principles on all levels
(9: extra) Government or Private? Not a key differentiator for success.
Differentiating was whether the 8 principles are applied.
More info?
06/25/1316
Ostrom’s Nobel Prize lecture
· http://www.nobelprize.org/nobel_prizes/economic-sciences/laureat
Createlli:
· www.createlli.com
Jan De Kezel
jan.dekezel@createlli.com

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Collaboration in ecosystems and value chains

Hinweis der Redaktion

  1. Ik ga het hebben over verandering. Maar ik ge het niet hebben over hoe het CORE team of de grote jongens hier aan change management moeten doen om de rest mee te krijgen. Ik ga het wel hebben over hoe jullie allemaal die verandering samen kunnen aan gaan.
  2. Even iets over Createlli. Dit is ons actieterrein: netwerken van organisaties, die elk een stuk van de puzzel hebben en moeten samenwerken. Het kan gaan om waardeketens, innovatienetwerken, een federatiee of groot bedrijf met een netwerk om zich heen. (klik) Bedrijven hebben altijd samengewerkt, maat nu gaat de samenwerking veel verder dan ‘ik koop iets van jou, voeg er iets aan toe en verkoop het weer’. We moeten samen gaan ontwikkelen, know how delen, etc. Dat ligt veel gevoeliger. Het is geen zwart-wit verhaal; bedrijven hebben dat vroeger ook gedaan. Maar vandaag hebben we geen keus meer. Vooral omdat ons hele economisch systeem onder druk staat. Als we niet oppassen gaan we samen onder. Dat is zo voor onze westerse economie, maar dat is ook globaal zo – op vlak van ecologie en natuurlijke rijkdommen. <klik> Maar… dat samenwerken blijkt niet evident.
  3. Dit is waar het voor ons begon: in 2010-2011 deed ik onderzoek naar ‘goede praktijken’ in het ontwikkelen van nieuwe, duurzame producten en waardeketens. In een eerste onderzoek bleek dat samenwerking in de keten een grote uitdaging was. Daarom zijn we dieper gaan graven naar het waarom. We zijn gaan pratne met 30 projectmanagers 80%.. 4 grote barrieres In totaal werd ‘gebrek aan resources’ wel het meest genoemd, maar ‘vertrouwen en vertrouwelijkheid’ werd het vaakst genoemd als de belangrijkste barriere
  4. Daarom wil ik vandaag graag focussen op dat vertrouwen als fundament van succesvolle samenwerking Samenwerking is niet nieuw, we doen het al van voor we mensen waren. En er is recent heel interessant onderzoek geweest naar samenwerking rond schaarse resources
  5. Ik ga heel veel spreken over het werk van deze mevrouw: Elinor Ostrom, omdat we uit haar onderzoek heel veel kunnen leren. Speciaal aan haar is dat ze als eerste vrouw de nobelprijs voor economie kreeg. Spijtig genoeg is ze 3 jaar later overlden aan kanker, maar ze blijft verder leven in haar ideeën - je kan nog altijd heel veel toespraken vinden op youtube.
  6. Haar levenswerk ging grotendeels over succesvol beheren van gemeenschappelijke resources, in complexe economische systemen. OM het simple uit te drukken, over het waarom van Geslaagd beheer van de natuur in de himalaya – dit is een foto van de ‘valley of flowers’ in de Gerwahl Himalayas, waar men al honderden jaren leeft van de natuur en ze ook behoudt Mislukt beheer op Paaseiland, dat helemaal leegekapt is en waar de bevolking in 1860 zo goed als uitstierf (dat lag niet alleen aan de ontbossing, ook aan de slavenhandelaars en pestepidemieën etc) Elinor Ostrom heeft samen met anderen meer dan 1000 cases onderzocht op redenen van succes of falen. En bovendien heeft ze dan ook nog veel labo-onderzoek gedaan naar samenwerkingsgedrag. Wat kunnen jullie - die een uitdaging willen aangaan om de massa kunststof in onze economie beter te beheren en recycleren – leren van de communities die bossen, water, olie of vis beheren?
  7. De hamvraag is dus: hoe zorkrijgen we die opwaardse spiraal? Hoe zorgen we evoor dat wij samen leren en steeds meer welvaart gaan creëren in onze samenwerking? Ik wil jullie door 7 grote principes loodsen.
  8. Een weegschaal, barometer, dashboard, you name it. Heel belangrijk voor succes in het beheer van vissen, bos, water was dat iedereen in het systeem direct kon zien hoe het eraan toe ging, of we nu goed of niet goed bezig waren.
  9. Communicatie is heel belangrijk. Waar er geen communicatie was, was het ieder voor zich, was er geen vertrouwen, en was de ‘roofbouw’ nefast. Goede communicatie zorgde ervoor dat Men nieuwe inzichten kon bespreken en er samen uit leren Er bij conflicten, misverstanden, oplossingen kwamen
  10. Transparante reputatie: om het vertrouwen te hebben om smaen te werken, is toegang tot informatie over je reputatie belangrijk. Je hoeft niet iedereen persoonlijk te kennen, wel toegang te hebben tot informatie over de activiteiten van anderen in het netwerk: zijn ze betrouwbaar?
  11. Hoge marginale return: hoe groter de korte termijn voordelen zijn van samenwerken, hoe groter de motivatie om samen te werken
  12. Lange termijn: hoe vaker er samengewerkt wordt, of hoe meer samenwerking er al was in het verleden, des te groter de kans op goede resultaten
  13. Systemen gebaseerd op vijwillige meewerking, met duidelijke toegangs en exit- regels functioneren beter
  14. Als er regels overtreden worden, moet er een duideijke sanctie zijn. Grote succesfactor hier is dat de deelnemers mee kunnen beslissen in de sancties, zodat ze aansluiten bij hun waarden en normen (in plaats van een van buitenaf opgelegd systeem).
  15. Ziezo, we zijn weer bij onze valey of flowers. Dit is het gebied in de Indische Himalaya waar aan communities de bossen beheren. Ik wil nog 2 belangrijke dingen megeven: Moet je zo’n groot gebied beheren vanuit de overheid of moet het vanuit de basis , of privé-initiatief komen? Ostrom heeft gen duidelijk veband gevonden tussen wie het beheer doet en success of falen. Wel tussne HOE het beheer gedaan wordt: de 7 principes. 2. Zoiets doe je niet alleen, en ook niet in een communitiy van miljoenen mensen die hier wonen. Op deze kaart zie je hoeveel communities er zijn in elke provincie. in totaal zijn er 11.555 communities. Groot en klein. Die zijn dan ‘genest’ in bosse, valleien, grotere gebieden en provincies. En overal moeten die 7 principes toegespast worden. Op alle niveaus gelden de principes van samenwerking voor gemeenschappelijk resourcebeheer.