The presentation shows "Born Global Innovation" which aims at directed innovation processes in non-competing markets - this approach should allow SMEs to go global from the very beginning by creating trusted partnerships. The presentation shows how social software can support these innovation processes.

1. Towards Born-Global Innovation: the Role
of Knowledge Management and Social
Software
Jan M. Pawlowski
ECKM, Kaunas, 05.09.2013

2. …Jyväskylä, Finland…
Source: [http://www.jyu.fi/, http://www.jyvaskyla.fi/]

3. Global Information Systems, University of Jyväskylä
Kati Clements
Jan M.
Pawlowski
Philipp Holtkamp
Henri Pirkkalainen
Tiia Sten

4. Global Information Systems
at the University of Jyväskylä
Focus areas
Global Information Systems
Supporting globally distributed
workgroups
Global KM
Internationalization
Competences / Competence
Development
E-Learning / Open Educational
Resources
Supporting international
knowledge-intensive settings
Cultural adaptation
Standardization & Quality
Management
Innovative tools and solutions
Projects
OpenDiscoverySpace: Open
Content and Scenarios for Schools
OpenScout: OER for Management
TELMAP: Technology Forecasting
NORDLET: Nordic Open
Education Alliance
COSMOS: Open Science
Resources: Exchange of Scientific
Content
ASPECT: Open Content and
standards for schools
iCOPER: New standards for
educational technologies

5. Open Innovation…?!
Google Lunar X Prize
http://www.googlelunarxprize.org/
http://mashable.com/2012/11/28/gadget-
innovations-2012/

6. Innovation
Open Innovation:
– “the use of purposive inflows and
outflows of knowledge to accelerate
internal innovation, and expand the
markets for external use of innovation”
(Chesbrough, 2006)

7. Open innovation model
(Herzog, 2011)

8. Innovation & KM Processes
Initiate
Innovation Model
Partnerships
Planning the process
Innovate
Create candidates
Discuss
Develop
Improve
Evaluate
Prototype
Trial
Improvements
Produce and Market
Production
Marketing
Validation
Knowledge
Acquisition
Knowledge
Creation,
Development
and Sharing
Knowledge Use,
Measurement
Knowledge Use,
Knowledge
sharing, …

9. Risks and Partners (Enkel et al, 2009)
External barriers
– loss of knowledge (48%),
– higher coordination costs (48%), as
– loss of control (41%)
– higher complexity (41%)
Internal barriers
– Difficulty in finding the right partner (43%)
– Imbalance between open innovation activities and daily
business (36%)
– insufficient time and financial resources for open
innovation activities
Partnerships
– clients (78%)
– Suppliers (61%)
– competitors (49%)
– Public and commercial research institutions (21%)

10. OI and KM: Common barriers (Liu, 2012)
Barriers Score/ 3 Rank
Do not know which kind of knowledge can be shared 1.3999 1
Licensing details of the resources 2.0768 2
Lack of citations for the original online resources 2.2309 3
The privacy of personal profile and contributions 2.3844 4
Lack of motivation to share 2.6920 5
Lack of training 2.6921 6
Lack of time 2.9230 7
Do not want to share ideas (keep advantages) 3.0770 8
The problem with the layout of the network 3.1536 9
The problematic to be dependent on the others’
resources
3.1538 10
Language misunderstanding 3.2305 11

11. Matching
Process
Collaborative
Innovation
Product Launch
Market A
Market B
Organization A
Organization n
Product Design
& Development
Born Global Innovation (BGI)
Mixing open, invitational & frugal innovation
Starting innovation from the first idea
Creating global partnerships
Non-competing markets
Enabling SMEs to create high impact

12. Challenges
Support regarding knowledge activities
– Partnership creation
– Trust building
– Knowledge acquisition
– Knowledge creation
– Knowledge sharing
– Knowledge development
– Knowledge use
– …
Parallel innovation
How to integrate KM and OI processes (aligned with
business processes)
Which instruments / tools can support which activity?

13. Combined BGI & KM Process
Initiate
Innovation Model
Partnerships
Planning the process
Innovate
Create candidates
Discuss
Develop
Improve
Evaluate
Prototype
Trial
Improvements
Produce and Market
Production
Marketing
Validation
Knowledge
Acquisition
Knowledge
Creation,
Development
and Sharing
Knowledge Use,
Measurement
Knowledge Use,
Knowledge
sharing, …
Social network
Concept Mapping
Modeling & Simulation
Coll. Planning
Creativity techniques
Annotation
Expert database
Experience Sharing
Coll. Development
Feedback

14. BGI Phases
Initiation and Idea Sharing
– Idea sharing
– Partnership creation
– Targeting different, non-competing markets
Collaboration agreement and trust building
– formal agreement
– trust building to overcome the fear of imitation
Innovation design and development
– Idea development, product design
– Business model agreement
– Sharing procedures
Product launch and marketing
– Parallel launch in target markets.
Product improvement and further collaboration
– Continuous improvement
– Extension of partnerships towards other markets

15. Social Software for BGI
Blogging tools Communication -Active & passive exchange of professional information
-Acquire / capture / create, Apply/share/transfer.
Incentive for (Reuse/innovate/evolve/transform),
alerting
-Knowledge Evolution
-Idea-generation and problem- solving
-Externalization, combination
-Creation, codification, sharing, collaboration,
organization
Idea Generation
Idea Sharing
Product
development
Product marketing
Micro-blogging
tools
Connection /
awareness
-Retrieve knowledge for use
-Enhancing information sharing (easy to identify
information updates), building common ground,
sustaining connectedness among colleagues,
supporting informal communication
-Alerting, informing users of changes
-Socialization, combination
Trust building
(through activity
reporting)
Product
development (status
messages)
Social
networking
tools
Awareness,
communication,
sharing,
(collaboration),
(identification)
-Building personal networks leading to creation of
organizational memory
-Scan/Map, Acquire/capture/create, store,
Apply/share/transfer, alert
-Social presence in Knowledge sharing, expert finding
-Socialization, combination
Community building
Partner identification
Trust building

16. Social Software for BGI
Wiki Collaboration,
sharing,
identification,
communication.
-Active & passive exchange of
professional information
-Scan/Map, Package / codification /
representation, Apply / share /
transfer, Reuse / innovate / evolve /
transform, alert
-Idea-generation and problem-
solving
-Externalization, combination
-Creation, codification, sharing,
collaboration, organization
Idea development
Product development
Synchronous /
Collaborative
writing
Collaboration -Acquire / capture / create, store Idea development
Product development
Instant
messaging
and chat tools
Communication -Building personal networks leading
to creation of organizational memory
-Knowledge sharing for quick
questions and clarifications
-Externalization
-Creation, sharing
Trust / partnership building
Product development

17. Social Software for BGI
Shared
information
spaces /media
sharing
(video, audio,
images,
presentations)
Identification,
collaboration,
communication
sharing
-Scan/Map, Acquire/capture/create
-Knowledge sharing
-Strorage/retrieval
-Combination
-Codification, sharing, organization
Idea Sharing
Product development
Conferencing Communication -Human presence- and overview of
activities in distributed tasks
-Early stages of teambuilding
-Externalization
Idea Sharing
Product development
Brainstorming
tools
Collaboration -Activities that are similar to take
normally place in business meetings,
decision support
-Combination
Idea creation
Product development

18. Summary
Born Global Innovation allows early stage idea
sharing and creation!
Born Global Innovation combines the benefits
of closed, open and frugal innovation
KM plays a key role to establish and realize
BGI partnerships
Social Software can play a key role
– Matching OI and KM processes
– Matching OI and KM activities and
interventions
New ways of innovation collaborations
Validation of KM tools strongly necessary!
Complex, not fully explored area, in particular
for social software tools

19. Contact Information
Prof. Dr. Jan M. Pawlowski
jan.pawlowski@jyu.fi
Skype: jan_m_pawlowski
http://users.jyu.fi/~japawlow