This SEO presentation is for a What

1. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

2. o What is SEO ?
- Definition & Importance
o Picture of Internet Marketing
- Brief overview of internet marketing
- Role of SEO in internet marketing
o Basics of SEO
- On-page optimization
- Distinct components of on-page optimization
- Off-page optimization
- Components of off-page optimization
o How social media is impacting SEO
o Emerging trends in SEO
o Careers in SEO
o Closing Remarks
oQ &A
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

3. Definition:
Search Engine Optimization (SEO) is the process of improving the volume
and quality of traffic to a website from search engines organic search results.
Importance:
SEO stands for “search engine optimizer” or “search engine optimization.”
All large or small business will always require the services of an SEO to be able to
reach the highest number of users to generate stable revenues. The job of your
online business website is to drive traffic, which is the direct outcome of its
popularity and visibility. You need to use SEO services for marketing and to improve
your rankings which in turn lead to larger numbers of customers visiting your
website.
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

4. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

5. Brief overview of internet marketing
Promotion of products and services online with the intention of making
money is called Internet Marketing.
5 simple steps:
- Identify the offer
- Know the Competition
- Build your online presence
- Generate high quality relevant content
- Build an Audience
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

6. Brief overview of internet marketing
SEO’s Do's and Don’ts in Internet Marketing
Do’s
- Make your message clear.
- Use short sentences and paragraphs.
- Only use content that is relevant to your offer (including graphics)
Don’ts
- Don't use an animated flash intro.
- Don't distract the visitor from the main message.
- Don't add things that don't need to be there.
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

7. Role of SEO in internet marketing
Online marketing comes in various forms
Banner Ads
Email Marketing
PPC (pay per click) Paid Marketing
Affiliate Advertising
Search engine optimization (SEO).
Search engine optimization (SEO) is a very important part of any online
business. It is the core foundation of a website which improves the quantity
as well as the quality of visitors to their website.
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

8. On-page optimization
Online marketing comes in various forms
In search engine optimization, On-page optimization refers to factors that
have an effect on your Web site in natural search results. These factors are
controlled by you or by coding on your page.
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

9. Distinct components of on-page optimization
On-page optimization includes HTML code, Meta tags, keyword placement
and keyword density.
Important factors:
- Title Optimization
- Meta Tags Optimization
- Important HTML Tags and positions
- Keyword Optimization
- Link Optimization
- Image Optimization
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

10. Off-page optimization
Off Page Optimization is work that you carry
out outside of your website to improve your
SEO rankings and visibility. Off Page
Optimization is more focused on link building
and Social Media Marketing. Website should
have more and more back links from various
quality website for SEO ranking. Similarly Social
Media is very important tool to market website
over the internet.
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

11. Components of off-page optimization
- Directory Submission
- Social Bookmarking Submission
- Blog Posting
- Article Submission
- Press Release Submission
- Forum Posting
- Footer Links
- Affiliate Marketing
- Blog Commenting
- Review Posting
- RSS Feed Submission
- Video Submission
- Profile Creation
- Link Wheel
- Social Media Optimization
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

12. There are many types of social media sites. Top rated
are
Twitter, Facebook, MySpace, Digg, Stumbleupon, Delici
ous, etc. you may find it difficult to determine how
powerful social media can be for SEO.
Does a link from Face book register very high with Google?
I say, “Who cares if it does?”
It certainly can’t hurt your SEO ranking, and targeting
social sites gives you another weapon in your SEO
arsenal, and a weapon that every client likes to discuss
at length.
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

13. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

14. If there is one thing that every
user knows, it is that search
engines are consistently changing
their algorithms in order to keep
one step ahead of everyone else.
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

15. SEO is already recognized as a career. Search Engine Optimizers make Good Money!
Following are the Job Titles in the SEO career path:
- SEO Trainee
- Junior SEO Executive
- SEO Executive
- Link Builder
- SEO Expert
- SEO Consultant
- Senior SEO Executive
- Teach Leader
- SEO Manager
- Senior SEO Manager
- Search Engine Marketers
- SEO/SEM Specialist
- Marketing Manager
- SEO Trainer
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

16. Lots of Learning and Experiments will make you a successful SEO Expert.
- Did you know that 81% of the internet customers find websites via search engines & directories?
- Top 30 results receive over 90% of search traffic.
- If your site is not in the top 30 search results, it most likely won't be found or get visitors.
Web Designing + Web Development + SEO = Multidimensional Web Professional
Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com

17. Designed By: Jamil Ali Ahmed | www.jamilaliahmed.com