If you need help with using online video for your real estate business please contact me at 949-954-0008 or jamie@swiftlead.com or www.swiftlead.com.

1. Help-U-Close Agent Profile Video Seminar
Winter 2013
Jamie Steigerwald

2. VIDEO & SOCIAL MEDIA

3. Visitors who view video stay 4x longer
Websites with videos are 53 times more likely
to receive a first page ranking on Google
Video boosts conversions up to 80%
Increased email click-thought rate by 3 times.
Real Estate and Video
73% of homeowners more likely to list with an
agent offering video
Only 12% of agents have YouTube accounts.
Video ads $0.05 - $1.00 per view vs. $4.00
per click on display ads
ONLINE VIDEO STATS
Video on Websites

4. Click-to Play
Display Network
InVideo
Lower 3rd
FREE on Your Videos
In-Search
YouTube Search
In-Slate
Viewers choses 1 of 3
ads
In-Display
Shows on Watch
Pages
In-Stream
15 to 30 seconds
Ad Types
CPC
CPM
CPV
Ad Locations
Display Network
Websites & Blogs
Remarketing
YouTube
PAID VIDEO
Ad Types

5. Agent Profiles
Property Tours
Animoto.com ($5.00)
Neighborhood Tours
Neighbor Interviews
Local Business Reviews
Parks & Recreation
Dog Parks
Rent vs. Buy
Lists
Before you buy…
Reasons you should
move to…
Top Neighborhoods
Transaction Reports
MLS CMA’s
Association News
CAR Contract
CONTENT IDEAS
Content Ideas

6. Pro
Higher Quality
More Control
Better SEO
No Ads
Thumbnails
Con
Not Free
Low Search
YouTube
PRO
2nd Largest Search
FREE
Advertising
Con
Limited Control
Competition
Advertising
Thumbnails
VIDEO HOSTING
Vimeo

7. YouTube
Google Places
Vimeo
DailyMotion
Metacafe
Blip.tv
Veoh
MySpace
Facebook
Yelp
Flicker
Photobucket
Bing
Brightcove
Viddler
Sevenload
Use OneLoad.com or Kaltura.com
VIDEO DISTRIBUTION
Video Distribution

8. Include Video with Image Links
Test Headlines
Use Image Codes
Sample Headline:
[VIDEO] Bank Owned ► Great Schools ◄ Way Under Value!
YOUTUBE & CRAIGSLIST
Craigslist

9. Video rich snippets
Video Sitemap
Non-YouTube
Keywords
300+ Words
Use Transcription
1 Video Per Page
YouTube
Keywords
In Filename
In Title
In Description
Tags
Link to your site
include HTTP://
Call To Action
InVideo Ad
Create Playlists
VIDEO SEO CHECKLIST
Your Website

10. Real Estate Sites
Zillow
Realtor.com
Trulia
Facebook Promoted
Posts
Twitter Promoted
Tweets
Google+
Vine (from Twitter)
6 seconds
Displays in native
Twitter app
Ideas
Walkthroughs
Design (inside and out)
Quick Tips
SOCIAL MEDIA AND VIDEO
Social Media and Video

11. THANK YOU FOR ATTENDING
• Websites
• Blogs
Jamie Steigerwald
• FaceBook
• Twitter
• YouTube
jamie@swiftlead.com
• Video’s
• Craigslist
• Search (SEO / SEM)
949-954-0008