2. Lets Fight Racism
This poster is engineered to challenge people for held beliefs about
stereotypes and prejudices. “What do you see?” is the message
behind the image. The language used is designed to make the
viewer think about how this person is perceived by you and the
community. Below this is a list of possible occupations and past
times that is left to be determined by the viewer whether these are
true or not. The purpose of the poster is that the viewer should not
be able to tell if the text is linked to the image. Did you consider that
the man in the image might be a “human rights activist” this spurs
the imagination to see through peoples appearance. The main
message is to not judge a book by its cover and be ensnared by
stereotypes that may come with someone's ethnicity, class or any
defining feature such as weight, choice of clothing or career. This is
summed up well with the caption, “MORE THAN MEETS THE EYE”
written in block capitals to attract the viewers eyes to it after the
main focal point of the image has been addressed.
3. Techniques Employed
• The image is used to attract the curiosity passing people. However it is the question
at the highlighted in blue that is what will convince the viewer to spend a moment
studying the poster. “What do you see?” is a personal question the poster becomes
about the viewer. This method of making the poster interactive, it certainly draws
attention and more importantly gives the viewer added reason to further explore the
poster. The options listed below the question are presented by a tick box. Does this
imply that the viewer should attempt to guess which of these occupations are
genuine? If the viewer guessed any on the options whether they are considered
positive or negative by society the viewer is always wrong as they have judged the
subject based on their appearance and more importantly possibly their race. The
viewer then looks down to see the caption “MORE THAN MEET THE EYE” suggests
that this previous thought should be reassessed. Its clear that this is suggesting that
people could be anything or a lot more than first might be assumed. The viewer
should walk away feeling like they have turned a learning curve. It will be more
though provoking to have discover you have been guilty of stereotyping and
categorising a race, and will most likely have a greater impact on you after.
3
4. Drawing
the viewer
in with a
question
Studio Shot
Photograph
Website for more
information that
also reveals the
issue that is razed
List of thought provoking
occupations that challenge us
to think empathetically
Designed to question your
own views and stereotypes.
Explanation of the
image designed using
thought provoking
language, written in
block capitals
Use of blue to
highlight question
The image and poster
design is simplistic which
mirrors the message it
sends out- don’t judge a
book by its cover.
5. The purpose of the image
•The purpose of the image is to raise awareness of racial inequality and stereotypes. The poster should challenge dominant beliefs that exist
in relation to race. For example someone who is black may be considered a lower class citizen based on prejudices that are associated with
crime and drug culture. Which is of course not the case. The poster will hopefully change attitudes such as these to see these people based
on their individual characteristics, traits and the person that they are. Groups of people must become disconnected from the actions of
others. The example that has been used features a man of African ethnicity although this example applies to any group of people. The
website the user is directed to “www.letsfightracismtogether.org” which shows us the direct objective of the campaign.
•Racism has been a problem since the beginning of humanity so how much impact can a campaign such as this truly make? Racism will never
be eliminated entirely unfortunately although this poster hopefully can be an eye opener to a number of individuals. The United Nations are
the people behind the project. They are an organisation developed to “Protect Human Rights”, “Maintain International Peace and Security”
and “Uphold International Law” these promises are taken from the UN website this issue of racism is directly related to these three
objectives and therefore the poster is an international project meaning that that one of the purposes of the poster is to bring about global
change.
•Attitudes are changed if the poster is a success. Over then years dating back to the first appearance of anti-racism posters racism has
become a very taboo topic that is generally avoided as the news has been packed with scandals over issues of racism. No one in the
mainstream media even dares to voice an opinion on the matter. Whether this has helped the situation or made it more fragile and tense
will never be determined. Although what interests me is whether the increase in awareness of racism is in anyway correlated between
campaign posters such as these. This may not be the posters working as intended, if individuals have become enlightened on the topic and
now see fellow man as equal and individual then the poster has been a success in strengthening community ties. The individual who may
have had a change of mindset will then continue to live in an accepting way and will not be contributing to the ignorance of racism. The
dominant view has then been challenged as a result of this. Previously people openly voiced their opinions on racism as it was the norm and
widely accepted point of view that it could be casually made use.
•Communities can come together to fight against issues such as racism. Racism has widely become unacceptable social behaviour partly due
to posters and campaigns such as this. Communities ties can strengthen as they all come together to show support of such matters and
create an environment in which racial minorities feel welcome and belonging.
6. 6
Labour’s Double Whammy
Political posters often entail negative publicity for an opposing party. Traditionally
in the UK the Conservative and Labour party are big rivals. This is a poster taken
from the 1992 general election, it was created by the conservatives to dissuade
people from voting for Labour. This was a particularly effective campaign, mostly I
think this is because they have put facts in their poster. It is a simple and self
explanatory design that would undoubtedly make people think twice about there
before held beliefs on voting and allegiance. The poster was paid for by the
conservatives in the hope it would benefit their cause.
7. Techniques Employed
• The designers behind the poster have intelligently used the could associated with the Labour
party, red. The image uses subliminal messaging for the colour of the gloves to the shady figure
behind the gloves which represents the Labour party. Signifying they are not to be trusted and
unclear in their objectives and views.
• “Labour’s Double Whammy” displays clearly that the party is at fault not only have they done
what thing unfavourable but two. Cleverly these two offences are written on boxing gloves
heading in the viewers direction, designed to make you feel as if they have hit you with two
metaphorical blows. One being “More Tax” and “Higher Prices” two things that are sure to lose
votes and favour from the public. It is a perfect example of how to taint your oppositions
reputation, those were placed on larger billboards nation-wide which means that everyone
would be seeing them. To those more ill-informed in political matters this could be a stand alone
indication for change. It is made categorically clear that Labour is to blame, “Labour’s”.
Underneath, the poster offers us the safe and preferable alternative “Conservative” according
to the campaign. If you are against these two things vote Conservative. An ultimately clever and
successful election movement, as seen on the next slide the idea was so successful that Labour
made one themselves in recent years to combat the Conservative-Libal regime.
• On a more basic level of creating an eye catching poster they have uses bright colours and an
interesting theme. The large bold font and word “Labour” informs us that the poster is political
and worth a read. They have made sure we are well swear of the fact that two problems have
been caused by the party from the text ‘1’ and ‘2’ written on the gloves.
8. 8
Evidence of the campaign’s Success and impact of the Campaign
A Labour imitation
of the original
poster. Evidence of
the originals
success.
The amount of votes won by the
conservatives in the 1992 election, shown
in blue. The conservatives won the election
with a 42.2% majority.
9. Purposes of the Poster
• The overall purpose of the poster was to win the 1992 general
election. Posters such as these assist to meet these ends. This is
done by providing information to the reader that is bad publicity
for their opposition, which it turn will determine whether the
individual will vote for them or not. The poster is ultimately
designed to change voting behaviour. The poster is part of a
major nation wide campaign that will determine the future of the
county. If the campaign is successful and the conservative party is
elected then national change has been achieved and the poster
deemed successful. The information is designed to raise
awareness towards the labour parties mishaps.
10. 10
“Why a 'plump' runner on a magazine cover matters”
What has now become a successful global
agenda began when one overweight runner
became frustrated with abuse in public. She wrote
a comprehensive Facebook status expressing her
feelings which has now been shared 37,370
times. Although unintentional her post has been
noted by health and rights organisations. The
result of this was a feature in “Women’s Running”
magazine which followed by a BBC article on the
subject. Her tweet details abuse she received
from a man in a van who sarcastically sung at her.
Another message of importance her is that it was
a man was the aggravator of the abuse. After
Lindsey’s post on facebook and the BBC article
others have come forward with their similar
stories. Matt Warr, a male runner told of how
“someone threw at milkshake at him” and
interestingly, he continued to say that feels he
receives “less abuse about his weight than a
female runner” raising the issue that sexism is
involved. For her efforts and contribution to the
community “Womens’ running” used her as cover
model to showcase the image of the real female
runner.
11. Purposes
• Although Lindsey stated to Woman’s Running that she had no real intention
for her post it “was only ever intended for her friends” and the main
message of her post was that she is not taken aback by offensive weight
related comments and that no one else should be she has unintentionally
created a public outcry. Once the campaign was commandeered by
Woman’s Running magazine it has become apparent that they are out to
bring a change of attitudes towards overweight female runners. Traditionally
the cover of the magazine would feature a woman in peak physical
condition, the editor of Woman’s Running, Elizabeth Hufton, says “there’s a
perception that you shouldn't be doing it unless you look like someone in a
sportswear ad”. This is dominant representation that is now being
challenged, judging from how the post has spread it is a topic that needs
addressing Elizabeth says she “speaks for many women”.
• The campaign has been successful in infiltrating the mainstream media. The
topic has been discussed on the BBC news website after it began on social
media at a very small scale. The intention from here using its large gain in
supporters is to change attitudes towards overweight runners and raise
awareness of the struggle they go through when running in public. If the
campaign is successful the strength of the community will have increased as
someone else is accepted to do as they will.
13. Deaf fest
Deaf fest was established and became popular instantly in 2006. It is a “Film and Arts” fes
http://deaffest.co.uk
The purpose of the campaign is to create access to mainstream media for non-traditional
14. 14
This is their logo. It features a direct connection to the subject it is promoting
through the use of sign language. The bright colours draw in the audience and
the use of the word “fest” helps us associate with togetherness and down
time. The organisation is not educational but used for leisure. The other image
shows the project at work. Volunteers spend their time there making the
opportunity possible, as a non-profit organisation it does also accept
donations to keep itself running.
