2. The Album
!"#$%#&#'()%#&*#&+,-"#&.&
12 tracks
!"#$%& CD’s $9.99
Digital Download
$7.99 for album
$0.75 per track
Photo courtesy of Flickr: fofurasfelinas

3. The Album
Strength
Likable music
that people can
dance to.
Appeals to a
wide audience
Weakness
Relatively
unknown artist.

4. Distribution
Claremont Riverside
Bay Area Encinitas

5. Distribution
Content Content Indie
Manufacturer Customers
Creator Creator Retail
Payment Info:
Negotiated on a store by store basis
Stores retain 30% - 50% of sales
Payouts and re-stocking on a weekly or monthly basis

6. Strategic Partnership
National Indie Retail Organizations
}
Indie +
Retailers

7. Distribution
Digital Distributor
Amazon.com, eMusic,
Rhapsody, Napster
MediaNet
iLike, FYE, Zune
Free UPC codes to track sales

8. Distribution
Content Internet
Songcast.com Customers
Creator Retailers
Payment Info:
$5.99 per month
$19.99 per album set-up fee
Monthly royalty payments to PayPal account

9. Distribution
Online digital retailer
Artist can upload tracks for
users to rate and download
for free
Choosik community allows
users to discover new artists

10. Distribution
Content
Choosik.com Customers
Creator
Payment Info:
$0.25 per track sold
Royalty payments to PayPal account
Artist chooses how frequently payments are made

11. Building Awareness

12. strategic
partnership
+

13. Building Awareness
vlog - n, a video blog; a blog that is mainly video content
etymology: 2002; video + weblog
usage: also vlogging, (n.), vlogger, (n.)

14. Building Awareness
rom !
P te
Ni

15. In the future...
Supplement Fully integrated
Users rate
website and retail channel;
the music
social networks utilize fan base