Slides accompanying RightBrain Network's January 10, 2013 at CodeMash 2013. (The animation that explains much of the autoscaling functionality is not supported by SlideShare. Please contact me directly for the original PowerPoint file.)

1. Cloud-based Software
Engineering, Infrastructure,
& DevOps.

2. A BIT ABOUT US
 We’re a software consultancy, located near Ann
Arbor, Michigan, that specializes in cloud-based deployments
and application architecture.
 Founded and host AWS Michigan, the regional user group.
(Check us out: www.awsmichigan.org)
 Member of Amazon’s Consulting Partner Network & have
consulted on over 70 AWS deployments since 2006.

3. Worse
Infrastructure-as-a-Service
Cloud Computing Platform
Ever!

4. ACTUALLY THOUGH…
 AWS has never had a complete regional failure. The
most recent wide-spread outage (affecting Elastic Load
Balancers in US-East-1 on Christmas Eve) impacted
only 6.8% of ELBs.
 Applications have to be built with a cloud-based
deployment in mind. Never use a single EC2
instance for anything important.
 If your application completely dies, it’s likely your fault.

5. TRADITIONAL HOSTING VS EC2:
A REAL WORLD EXAMPLE
*Actual Google Analytics data from one of our clients using traditional
dedicated hosting to serve approximately one million pageviews/mo.

6. TRADITIONAL DEDICATED
SERVERS

7. TRADITIONAL DEDICATED
SERVERS
$ $ $ $
$ $
$

8. TRADITIONAL DEDICATED
SERVERS

9. EC2 AUTOSCALING

10. EC2 AUTOSCALING
Autoscaling is the heart and soul of EC2.

11. AWS GEOGRAPHY
REGIONS AVAILABILITY ZONES
 US-East-1 (N. Virginia)
 US-West-1 (N. California) US-West-2a
 US-West-2 (Oregon) US-West-2b
 EU-West-1 (Ireland) US-West-2c
 AP-Southeast-1 (Singapore)
 AP-Northeast-1 (Tokyo)
 AP-Southeast-1 (Sydney)
 SA-East-1 (Sao Paulo)

12. TYPICAL A.S. CONFIG
Elastic Load
US-East-1 Balancer
(ELB)
US-East-1a US-East-1c
EC2 EC2 EC2 EC2
App Server App Server
RDS RDS
Active DB Standby DB
Scale-Up Event

13. TYPICAL A.S. CONFIG
Elastic Load
US-East-1 Balancer
(ELB)
US-East-1a US-East-1c
EC2 EC2 EC2 EC2
App Server App Server
RDS RDS
Active DB
Automatic Database Failover

14. TYPICAL A.S. CONFIG
Elastic Load
US-East-1 Balancer
(ELB)
US-East-1a US-East-1c
EC2 EC2 EC2 EC2
App Server App Server
RDS RDS
Standby DB Active DB

15. TYPICAL A.S. CONFIG
Elastic Load
US-East-1 Balancer
(ELB)
US-East-1a US-East-1c
EC2 EC2 EC2 EC2
App Server App Server
RDS RDS
RDS
Standby DB Active DB

16. TYPICAL A.S. CONFIG
Elastic Load
US-East-1 Balancer
(ELB)
US-East-1a US-East-1c
EC2 EC2 EC2 EC2
App Server App Server
RDS RDS
RDS
Standby DB Active DB
Self-healing Network

17. TYPICAL A.S. CONFIG
Elastic Load
US-East-1 Balancer
(ELB)
US-East-1a US-East-1c
EC2 EC2 EC2 EC2
App Server App Server
RDS RDS
RDS
Standby DB Active DB
Self-healing Network

18. TYPICAL A.S. CONFIG
Elastic Load
US-East-1 Balancer
(ELB)
US-East-1a US-East-1c
EC2 EC2 EC2 EC2
App Server App Server
RDS RDS
RDS
Standby DB Active DB
Scale-Down Event

19. SOUND RATHER COMPLICATED?
 Well, it kinda is…
 Elastic Beanstalk simplifies all of this by abstracting away the
underlying AWS resources.
 Using Elastic Beanstalk, Michael Gimbel will now show you
how to deploy a PHP app to AWS that does everything I’ve
discussed—in 20 minutes.

21. SIGNS YOU’VE OUTGROWN
ELASTIC BEANSTALK
 Need to use Nginx or a custom-compiled version of
Apache.
 Want to use autoscaling logic that utilizes multiple metrics
or custom metrics.
 Deployment workflow includes more advanced tools such
as Puppet or Chef.

22. SIGNS YOU’VE OUTGROWN
ELASTIC BEANSTALK
 You’ve hired someone who actually likes managing
servers…

23. BEYOND THE BEANSTALK
 Learn to love CloudFormation.
 Discover the many SaaS and open-source products on the
market that make your life easier:
 New Relic – Application profiling and monitoring
 Newvem – ―Google Analytics for AWS.‖
 Simian Army and Janitor Monkey – Open source tools from
Netflix
 Iron.io – IronWorker, a cloud-based job scheduler
 Bees With Machine Guns – Open source load testing

24. Scalable, Redundant Wordpress Deployment

25. THANKS FOR ATTENDING!
Jamie Begin & Michael Gimbel
Email: jamie@rightbrainnetworks.com
Twitter: @ r b n _ j a m i e
Questions?