Learn about the importance of setting up goals for your business and the reports and advanced segments you can use to effectively assess your marketing strategies.

1. Gleaning Insights from Your Goals Effectively measuring your business objectives Stephanie Hsu Google Analytics Specialist

3. Data Rich, Information Poor Daily Visitors Organic traffic Visitor Loyalty Time on Site Domains Launguage User Defined Campaign Tagging Cost Data Linking Content by title Regex Filters Account Mangement CPC Clicks Keywords Site Comparison Benchmarking Motion Charts Depth of Visit Content Drilldown Funnel Visualization Map Overlay Dashboard Annotations Date Comparison Referrers Pie Charts Pivot Tables Operating System Browser and Platform Multiple Variables Java Enabled Site Overlay % Returning Visitors Reverse Goal Path Pages/Visit Advanced Segments Custom Reports Source/Medium Browser and Platform Multiple Variables Java Enabled Site Overlay ROI Goal Tracking Reverse Goal Path Pages/Visit Advanced Segments Custom Reports Source/Medium Goal 1 Mobile traffic Tracking Event Tracking

4. Data Rich, Information Poor Goal 1 Daily Visitors Organic traffic Visitor Loyalty Time on Site Domains Launguage User Defined Campaign Tagging Cost Data Linking Content by title Regex Filters Account Mangement CPC Clicks Keywords Site Comparison Benchmarking Motion Charts Depth of Visit Content Drilldown Funnel Visualization Map Overlay Dashboard Annotations Date Comparison Referrers Pie Charts Pivot Tables Operating System Browser and Platform Multiple Variables Java Enabled Site Overlay % Returning Visitors Reverse Goal Path Pages/Visit Advanced Segments Custom Reports Source/Medium Browser and Platform Multiple Variables Java Enabled Site Overlay ROI Goal Tracking Reverse Goal Path Pages/Visit Advanced Segments Custom Reports Source/Medium Mobile traffic Tracking Event Tracking

6. Defining Goals: How do you measure success? Primary Goals Completed orders E-Commerce Visits with uploads Content Sharing Visits with donations Non-Profit Feed subscribers Blog

7. Primary Goals Primary goal conversions How do you measure success here? + Your Opportunity

8. Different Visits, Different Purposes % completed orders product research account signup support abandoned checkout bounced Are users engaged with the content? Were users able to find the right contact info? Why? What influenced users to signup for accounts?

9. How do you measure success? Primary & Secondary Conversions Completed orders + product research + account signups + calls to support E-Commerce Visits with uploads + premium signups + pages / visit + referrals from twitter Content Sharing Visits with donation + volunteer signups + brochure downloads + visits to events pages Non-Profit Feed subscribers + visits with comment + ad clicks + uplift in clicks to main site Blog

12. How can I measure goals using Google Analytics? Completed orders + product research + account signups + clicks to support E-Commerce

14. Setting up: Time on Site goals Powerful. Flexible. Intelligent.

15. So What?

19. Funnels Your Visitors Your Customers

20. Funnels – Registration Process

21. Creating Funnels to Capture Your Conversion Flow

22. Identify and Fix Bottlenecks in Your Funnels

24. Ad Scheduling & Budgeting

25. Ad Scheduling & Budgeting weekdays weekends

27. Analyze All Marketing Campaigns Determine which marketing initiatives are driving the best traffic to your site Banner Advertising Search Marketing Email Marketing SEO, Referrals, Affiliate Programs & Offline

30. Traffic Sources Report

31. The Power of Advanced Segmentation Aggregate data works on the assumption that all site visitors are identical.

39. Thank You!