1. S o cial M e d ia
and Th e C ity
W h at is S o cial M e d ia....and W h y th e
C ity U se s it.
Jam e s H am m o nd
1 C o m m u nicatio ns C o o rd inato r

2. Social Media
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3. W h at Is S o cial
M e d ia?
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4. S o cial M e d ia D e finitio n
Social media is a typ e o f o nline
m e d ia th at e x p e d ite s
co nve rsatio n as o p p o se d to
trad itio nal m e d ia, w h ich d e live rs
co nte nt b u t d o e sn't allo w
re ad e rs/vie w e rs/liste ne rs to
p articip ate in th e cre atio n o r
d e ve lo p m e nt o f th e co nte nt.
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5. Is S o cial M e d ia
a Fad ?
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6. Social Media Video
h ttp ://www.yo utub e .co m /watch ?v= lFZ0z 5 Fm -N g
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7. S till th ink it’s a
fad ?
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8. How East Point Uses Social
Media
S h o w case S u cce ss S to rie s th at m ig h t
o th e rw ise g o u nno tice d
Pro m o ting e ve nts and m e e ting s
Re p u tatio n M anag e m e nt/C risis
C o m m u nicatio n
S h aring p ictu re s and vid e o
C o m m u nicating U tility O u tag e s and
re p airs
Po sting Em p lo ym e nt O p p o rtu nitie s

9. W ays S o cial M e d ia
C an H e lp East Po int
1. From “ Trying to Sell” to “ Making Connections”
Re le ase fe w e r “o fficial state m e nts” and m o re p e rso nal o ne s
th at he lp yo u m ake a co nne ctio n to yo ur cu sto m e rs and
au d ie nce .
2. From “ Large Campaigns” to “ Small Acts”
Inste ad o f o nly re lying o n b ig cam p aig ns, m ake au the ntic,
h e lp fu l re latio nsh ip s and co m m u nicatio n th e ne w cam p aig n
3. From “ Controlling Our Image” to “ Being Ourselves”
Fo rg e t th e u nifie d co m p any im ag e , g ive staff th e fre e d o m to
b e th e m se lve s, and tru st that th e re latio nsh ip s th at th e y b uild
w ill h e lp th e co m p any in th e lo ng ru n.
4. From “ Hard to Reach” to “ Available Everywhere”
–Rathe r th an e x p e ct cu sto m e rs to co m m unicate th ro u g h yo ur
cho se n m e ans, allo w th e m to d o so th ro u g h the ir ch o se n m e ans.

10. Face b o o k-Fan Pag e
Allo w s fo r M ini-
p re ss Re le ase s to
re sid e nts
Allo w s to p o st
info rm atio n ab o ut
e ve nts
Re fe rs p e o p le b ack
to Eastp o intcity.o rg
East Po int Fan Pag e

11. Tw itte r
•Allo w s fo r o n th e g o
info rm atio n fo r
re sid e nts
•M o st tw itte r use rs are
o ut and ab o ut
•Pe rfe ct fo r up d ate s
o n e ve nts and
co nstructio n up d ate s
•Ath e ns-C larke C o unty
•East Po int Tw itte r

12. C o m ing so o n
to East Po int
-Yo utub e
- Vim e o
-Linke d In
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13. H o w Yo u C an
H e lp U s
-C o ntact u s w h e n yo u h ave an e ve nt
anno unce m e nt
-Be an ad vo cate fo r re sid e nts to fo llo w
th e city o n Face b o o k and Tw itte r
-www.face b o o k.co m /cityo fe astp o int
-ww w .tw itte r.co m /cityo fe astp o int
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14. Q u e stio ns
And
Answ e rs
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