This document discusses internal social media tools that can support businesses. It provides examples of companies like American Electric Power, British Airways, and Sabre that have implemented internal social tools like discussion forums, blogs, and wikis. These tools help connect employees, share knowledge, improve communication and customer service, and support innovation. The document advises listening to employees to understand how social tools could help solve business problems and then collecting stories about the real outcomes of these tools to gain executive support.

1. Internal social media thatsupports the business James Robertson, Step Two Designs Email: jamesr@steptwo.com.auTwitter: @s2d_jamesr

2. COMMENTING BLOGS ACTIVITYSTREAMS WIKIS INTERNALSOCIAL MEDIA TEAMSPACES DISCUSSIONSPACES RICH STAFFPROFILES VIDEOS YAMMER

3. CONNECTING PEOPLE PEOPLE

4. Award-winning social tools

5. The Intranet Innovation Awards are global awards that uncover great intranet ideas and approaches, and share them with the rest of the world. www.steptwo.com.au/iia

6. {CASE STUDY } Ideas Now at American Electric Power (USA) Further details:http://youtu.be/kMxvmr1yrxw

7. { $8 million of concretesavings, $2 millionin first month }

8. Screenshot provided courtesy of AEP

9. Screenshot provided courtesy of AEP

10. Screenshot provided courtesy of AEP

11. {CASE STUDY } Crew community forums at British Airways (UK) Further details:www.youtube.com/watch?v=gzp70KvBwvw

13. {CASE STUDY } Answering questions at Sabre (USA) Further details:www.youtube.com/watch?v=dVgTgj94eTs

14. Screenshot provided courtesy of Sabre Holdings

15. Screenshot provided courtesy of Sabre Holdings

16. { 60% of all questions asked receive an answerwithin the first hour}

17. Screenshot provided courtesy of Sabre Holdings

18. {CASE STUDY } The Tube at IDEO (USA) Further details:www.steptwo.com.au/iia

19. { “Effective knowledgesharing is a social activitythat’s enabled by technology” }

20. Speaking Intranet News Screenshot provided courtesy of IDEO

21. Speaking Intranet News Screenshot provided courtesy of IDEO

22. Speaking Intranet News Screenshot provided courtesy of IDEO

23. Speaking Intranet News Screenshot provided courtesy of IDEO

24. Speaking Intranet News Screenshot provided courtesy of IDEO

25. Where is the business value?

26. CONNECTING PEOPLE PEOPLE Solve business problems Improve customer service Enhance product development or R&D Improve comms Build culture Support innovation Encourage information reuse Share knowledge

27. Demonstrating value to management

28. Understand your organisation, and how it works Spend time with staff, listening and learning

29. Use social tools to solve business problems Focus on the outcomes, not the activities

30. Use stories to gain executive support Real-world situations (not numbers) sell

31. Don’t forget about the Awards! The Intranet Innovation Awards are now open for entries: www.steptwo.com.au/iia No-one can say “no” to an award winner  (Closing day is May 31)

32. James Robertson, Step Two Designs Email: jamesr@steptwo.com.au Twitter: s2d_jamesr Website: www.steptwo.com.au Blog: www.steptwo.com.au/columntwo Articles:www.steptwo.com.au/subscribe