1. MORNINGTON RACING CLUB
CASE STUDY
Project Title: Business and Facility Masterplan
Client: Mornington Racing Club
Racing Victoria Limited
Project Description
During the course of undertaking an assignment for Racing
Victoria, ISFM was asked to assist Racing Victoria, Country
Racing Victoria and the Mornington Racing Club in develop-
ing a strategic business and facilities masterplan for the
Mornington Racing Club. The study would achieve the fol-
lowing objectives:
− Expansion of the club’s business and
establishing the club as a commercially
viable entity
− Maximising overall usage
− Improving overall efficiency of opera-
tions on both event and non event days
− Establishing the Club as a major region-
al venue in Victoria
On completion of the study, and the finalisation of the strate-
gy plan, the Mornington Racing Club embarked on a plan to
establish the club as a fully integrated, international standard
centre of excellence. It was envisaged that such a centre
would support and encourage the pursuit of excellence in
personal participation, development and overall achievement
at all levels and aspects of racing.
Services
− Facility Audit and Masterplanning
− Financial Analysis and Advice
− Market Analysis
− Operational Planning
− Strategic Business Planning
Outcomes
ISFM achieved the following key outcomes:
− Facility audit
− Identification of non-raceday revenue
streams
− Management procedures to achieve
efficiencies on race and non-race
days
− Facility audit and masterplan
− Insight into current and future market
conditions
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