Review of HEMS developments on a region-by-region basis and comparison of regional strategy.

1. Marketing Opportunities in Smart Home Energy Management
Since initial reports were published on the development of the smart grid, it has become
increasingly clear that conventional wisdom is being challenged by new entrants. At first
sight, this appeared to be alternative suppliers providing the same services as major
suppliers. However, it is argued here, evidence is growing that suppliers are actually
promoting a wholly alternative business model.
Features and benefits
Overview of the “standard narrative” in respect of home energy management systems.
Review of HEMS developments on a region-by-region basis and comparison of regional
strategy.
Factors impeding development of the vision.
Disruptive factors – specifically, the development of cloud services in this area.
Alternative frameworks for the development of home energy management systems; likely
providers.
Highlights
The development of home energy management systems is highly variable by region, in
large part due to the different start points of various economies. Further development will
continue to reflect this, with economies such as China focused on infrastructure
development and the US and OECD more concerned with the dissemination of smart
appliances.
Different countries are also promoting a range of different political strategies in an effort to
help their industries to strategic dominance in this area: Japan is one of the most
interventionist nations in this respect.
Development of smart grid in general and HEMS in particular is creating a need for a range
of new niche service providers (data management, security, control, and networking
systems), and these are frequently being provided by new and smaller entrants to the
marketplace.
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Your key questions answered
What is the current vision for HEMS development globally?
How is this playing out on a region-by-region basis, and how are individual nations adapting
their political strategies to create business advantage?
What are the main obstacles to business development in this area?
Which are the key “interlopers” and disruptive influences (e.g. cloud services)?

2. What are the key concerns of consumers?
Major points covered in Table of Contents of this report include:
EXECUTIVE SUMMARY
Report outline
Defining the opportunity: smart 1.0
Sizing the opportunity
National perspectives
The smart 1.1 ecosystem: new suppliers
Business issues
The consumer perspective
Alternative models
Appendix
List of Tables
List of Figures
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Report Details:
Published: June 2012
No. of Pages: 61
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