Presented at national Arts conference, Denver, Summer 2012 http://www.galachoruses.org/festival-2012/programming/workshops/descriptions#social-media

1. Leveraging Social Media for
Your Chorus
 Jim Nickerson, SFGMC Social Media Manager
 Teddy Witherington, SFGMC Executive Director
 With very special guests…
 Mike Tentis, Sacramento Gay Men’s Chorus
 Matthew Dyer, Columbus Gay Men’s Chorus

2. Leveraging Social Media for
Your Chorus

3. Leveraging Social Media for
Your Chorus
 Let’s Go Around The Room.
 Name
 Chorus affiliation
 What is your burning question about Social Media?
 Are you a member of the GALA Social Media
Manager FB group?

4. Leveraging Social Media for
Your Chorus

5. Leveraging Social Media for
Your Chorus
Share Pair Time! Where is your Chorus on this timeline?

6. Leveraging Social Media for
Your Chorus
 Establish Goals For Your Social Media Efforts
 Map Those Goals To Organization’s Strategic Plan
 Identify The Audiences You Want To Reach
 Choose Where You Should (and Shouldn’t!) Be
 Assess And Source Capacity
 Measure Success
 Create Social Media Policy

7. Leveraging Social Media for
Your Chorus
 Establish Goals For Your Social Media Efforts
 Why are you on Social Media?
 Set goals for your efforts
 Cast a wide net
 Increase FB Fans… in a certain demographic?
 Increase Twitter followers… or number of retweets?
 Creating a new “giving circle”… via microgiving?
 Find social media Brand Amabassadors within your
membership… and train them?

8. Leveraging Social Media for
Your Chorus
 Map Those Goals To Organization’s Strategic Plan
 Social Media tactician should partner with ED
 Pick 2-3 goals only; start small
 CASE STUDY: “Why The Hell Are You On Pinterest?”

9. Leveraging Social Media for
Your Chorus
 Identify The Audiences You Want To Reach
 SHARE PAIR TIME. What are the different audiences
you hope to reach with Social Media?

10. Leveraging Social Media for
Your Chorus
 Choose Where You Should (and Shouldn’t!) Be
 You can’t be everywhere at once
 Choose properties where your audiences live
 CASE STUDY
 Have a mix of platforms and analytics.

11. Leveraging Social Media for
Your Chorus
 Assess And Source Capacity
 CAPACITY is the number one issue facing
organizations
 Now you have a plan… who is going to do the
work?
 Staff
 Volunteers
 Interns
 Brand Amabassadors
 How SFGMC has a 8 person Social Media Team.

12. Leveraging Social Media for
Your Chorus
 Measure Success
 Social Media Dashboard

13. Leveraging Social Media for
Your Chorus
 Create Social Media Policy; Guidelines For
Members

14. Leveraging Social Media for
Your Chorus
Let’s bring this full circle. The following from the Red
Cross seems easy, and the tips we have given will
truly flesh out a program based on what the Red
Cross lays out here

15. Leveraging Social Media for
Your Chorus
 Share Pair Time! Tell us one “social media
moment” from our time together so far that
stands out.

16. Leveraging Social Media for
Your Chorus
 Beth Kanter -www.bethkanter.org
 John Haydon -www.johnhaydon.com
 SocialMention.com
 Unilyzer
 Bit.ly
 Visual.ly
 www.timelinemoviemaker.com

17. Leveraging Social Media for
Your Chorus
 Q & A Panel

18. Leveraging Social Media for
Your Chorus